We have something very special that has just hit the Shade Station shelves and we predict that these watches are going to be an incredibly popular addition!
The Amplfyd watch collection which pays a little more attention to the aesthetic element of the watch and will definitely appeal to those of you who like glitz and bling!
Yes, Amplifyd watches have now arrived and feature all the functions of the regular Casio watches but can be described as ultra pimped up versions! The Amplifyd watches ooze the bling factor as feature exquisite hard set stone embellishments positioned around the case, dial, bezel, crown and even on the external mechanisms. The new Amplifyd watches are definitely what you would call making a style statement and look incredible upon the wrist.
The stones which are either gold, silver or black depending on the model you choose, are expertly positioned and set by hand, with the larger Amplifyd watches featuring 275 stones and the smaller models featuring 200. The Amplifyd watches are also unique as they incorporate only the finest high quality materials including ionically bonded 18K gold plating and titanium carbide for example, so you can be assured that the quality of the watches are the absolute best.
Now for the important bit; what also makes Amplifyd watches so special is that they are only available in extremely limited quantities. Due to the intrinsic attention to detail, the fact that the stones are hand-set and the choice of materials used in the watches, they cannot be produced in large quantities and therefore, the collection is immediately highly sought-after.
So, now you can achieve the full function and electronic capabilities of a Casio watch but with the added and ultra striking bling factor! Make sure you get a piece of this highly special and pimped up collection promptly however as we predict that the Amplifyd watches are on the wish lists of many a fashionista this season!
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Adidas watches are highly popular on the style scene and though Adidas is renowned for its sportswear and accessories, the brand has really come to the forefront of fashion in the past couple of years – particularly where watches are concerned. Now you can get cool and chic style along with all the functions of your sports watch!
There is a new Adidas style that has recently hit the Shade Station shelves in the form of the Adidas Cambridge watches. Our favourite in this range has to be the hot pink Cambridge watch which features a bracelet effect pink rubber strap, a pink dial with silver and white accents, and to finish the watch perfectly; a diamante studded bezel! This definitely adds a glamorous edge to the sporty style watch and the analog time display is also a contemporary change from the regular digital displays as often seen on Adidas watches. If diamantes aren’t your thing, you can also choose an Adidas Cambridge style without the embellishments and in typical Adidas style, in a wide range of other chic and vibrant colours and colour combinations.
A further bling inspired style is the new ADH2034 Adidas watch. This is a highly trend inspired watch with a polished white rubber strap, a gold plated stainless steel case and a bezel adorned in beautiful silver diamante embellishments. This watch is another analog design with a sleek white dial, gold accents and includes a date window. A great example of how Adidas has really incorporated a glamorous and ultra fashion forward edge into its watch designs. This watch is at the top of our wish lists!
Something for the kids, the new ADM2051 Adidas watch is a distinctively sporty but stylish, vibrant and fun design and features a blue rubber strap with the iconic three stripe Adidas logo running around the length of the strap. The analog dial features easy to read and bold time markers and also includes the Adidas logo. An affordable, durable and trendy option that is currently a huge hit among the younger generation!
The ultra sleek ADH9010 Adidas watch is also a hot new style just added to the Adidas collection and features a streamlined black ceramic bracelet strap and a black multi-functional digital dial. Simple with minimal styling, but super sophisticated and statement, this design is one of the more elite Adidas models.
Adidas watches are a truly great accessory as they combine glamour, quality, function and affordability. The sleek and fashionable appearances have ultimately made Adidas watches one of the most desired types of accessory and that is enhanced further by the great quality design, highly durable materials and functionalities. Adidas has reached out to as wide an audience as possible – if you are more concerned with a fashionable aesthetic, there is an Adidas watch to suit or if you are seeking something traditionally sporty, you will also find a design to appeal.
Our dilemma now is which one to choose………
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As one of the most high profile brands in the fashion industry, DKNY is renowned for its cutting edge style clothing, fragrances and accessories. Continuously launching new and exciting collections, DKNY watches comprise of a stunning selection of watches for men and women and embody all the elements of fast-paced and uber chic New York style!
Ready for autumn and winter 2010/11 we have some incredible new DKNY watch styles in the offering for you, and like every DKNY collection, they are guaranteed to impress!
First up, we have the NY8051 DKNY watch for ladies. Boasting a traditional style with a sleek stainless steel strap and round dial, in typical DKNY fashion, this design is injected with the wow factor with the use of stunning diamante embellishments positioned around the bezel and upon the links of the strap, and a beautiful Mother of Pearl toned dial which provides the watch with an ultra demure finish. The remainder of the dial is kept minimal with silver time markers and the DKNY logo. A simple design that is super glamorous and oozes elegance!
A new style for men, the NY1456 DKNY watch is a timeless and classic design that will smarten up a daytime look and also work with your evening attire. The strap is textured black leather and the large silver dial is minimal with simple accents. This is a great example of a classic and mature DKNY style that defies trends and will look equally as chic in five years time as it does this season.
We all know that watches with polycarbonate straps have been big news over the summer and this is set to continue into autumn and winter. The ladies NY8012 DKNY watch perfectly captures this trend with a black polycarbonate strap but is enhanced and instantly made more glamorous with the use of diamante stones embellished upon the bezel. This sports-luxe look is edgy with the use of black colour, but boasts a strong hint of femininity with the sparkling diamante stones.
These are just three of the stunning new DKNY watch styles we have available so make sure you check out the DKNY watch page and take a look at the entire selection which with design elements such as diamante stones and elegant aesthetics, are the perfect watches for moving into autumn and winter.
DKNY is a brand that is always at the forefront of fashion – it embraces trends and incorporates them into its collections but predominantly adds its own look and style to make each piece completely unique to DKNY. DKNY watches are no exception and are therefore great investment pieces that will instantly add a sense of New York chic to every look!
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Lipsy prides itself on getting the hottest styles from the catwalk, to the high street, in record time. It is a high street brand adored by the public and celebrities, particularly those who love their slinky, sexy dresses. British celebs are often caught flying the flag for Lipsy, including Rochelle Wiseman from The Saturdays, Tulisa from N-Dubz, X-Factor’s Dagenham princess Stacy Solomon and Pixie Lott, who actually designs her own collection for the label.
Whilst the label is uber-glamorous it’s also slightly rocky – which is why the former punkiest member of the Pussycat Doll troupe has been drafted in to represent Lipsy’s new watch collection. You may know Kimberly Wyatt for her slightly fierce peroxide quiffed hair and lashings of smoky eye makeup. Lipsy thought her the perfect ‘rock-chick’ choice to be an ambassador for their dazzling watch range and created a circus themed photo shoot to showcase the new union.
Thankfully at Shade Station we’ve managed to get our hands on the collection and we can safely say these striking watches will be the perfect accessory to hit the Christmas party season with (or your favourite nightclub!)
In keeping with the rest of the label, the new Lipsy watches have glitz and sparkle a-plenty. Traditional watches are given a smattering of diamante and / or some snake skin touches and chunky stainless steel and plastic cuffs in hot pink, white, black and silver are decorated with large jewels for a bling-tastic effect! The Lipsy watches collection also includes some delicate and pretty charm bracelets with tiny round dials incorporated into the design.
With a huge celebrity following and a growing brand (they’ve just launched their first scent – with a party at Movida and hot new boy band The Wanted) Lipsy is a label to watch and lust after. Their affordable designs have struck a cord with the nation and Lipsy has become the go-to-brand for the ultimate party frock and now the very best in blinging, sexy watches.
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Street and surf style is undoubtedly a hot look all year round. It is also one that has a timeless appeal and will always be fashionable, regardless of how many other trends come and go.
Kahuna is a brand which has really nailed the street/surf style look and we have a fantastic new selection of the brand’s watches. The Kahuna watches collection comprises of designs for men and women, ranging from edgy and eclectic, to feminine and elegant and traditionally sporty but with the striking and distinctive Kahuna edge.
Firstly, for the ladies, one of the most defining aesthetic features of Kahuna watches are the detailed and delicate floral patterns which tend to be stitched or weaved into the straps. The KLS-0133L Kahuna watch is a perfect example of this with the brown leather strap beautifully decorated with brown and pink floral stitching detailing – very hippy chic! For something ultra sophisticated and conveying the fresh Kahuna edge, the KLS-0136L watch with its gold plated stainless steel case and sleek white leather strap with white floral stitching is a simply stunning style.
Guys, you are also very well catered for with Kahuna watches! If you are seeking something bold and statement, a design with a trendy wide strap and prominent dial is a great option and also looks incredibly smart. The KUS-0021 G Kahuna watch with its wide brown textured leather strap and brown dial with silver and blue accents, is simple, representing the cool Kahuna attitude but with a masculine edge. If you are after something more sporty and casual, many Kahuna watches also include vibrant coloured fabric straps including the K1C-2005G for an extra statement finish!
Kahuna watches shape up very well in terms of function. With features including uni-directional bezels for use when diving or underwater, analogue and digital movements, alarms, calendars, stopwatch and date functions, Kahuna watches are also your ideal water companion with water resistance levels varying from 50m up to 100m.
Kahuna watches also go to prove that unique, vibrant style and high function doesn’t always have to come with an expensive price tag. Ranging from approximately £17.50 to £47.50, Kahuna watches are definitely a purse friendly accessory.
So, if you’re into your street and surf style and are seeking a watch that boasts function for sports and the cool aesthetic to enhance your everyday look, Kahuna could be the perfect brand for you!
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We’re excited to announce that Shade Station will soon be stocking Casio’s G-Shock watches and Baby G watches. Known for their durable mechanics, tough exterior and capabilities, the concept of G Shock watches grew from a developer’s dream of “creating a watch that never breaks”.
Not only are G-Shock watches resistant to shock, they are also water and light resistant, have a 10m free fall endurance, a ten year long battery life and are incredibly accurate. They are very popular within the Armed Forces and are often seen on the wrists of extreme sports men.
The G Shock’s tough exterior is softened with a multitude of colour for the Baby G range – G-Shock’s ladies collection. Bright, bold, fun and hardy Baby G watches have been popular with sporty girls and women for over a decade now. Brand ambassadors Ke$ha and Pixie Lott appeal to a wide audience of tough, independent women and are a good choice to appeal to the modern music market. G-Shock are also immersed in the surfing world sponsoring a number of top female international surfers and are currently co hosting a summer season in Ibiza, in association with electronic music site ‘The Burlington Project’.
Baby G watches have recently had a whole photo shoot on Britain’s Next Top Model dedicated to them. Airing on Living TV Monday 13th September, all the remaining girls in the competition were tasked with making their Baby G watch the focal point of the shoot in Malaysia. As you can see from the pictures the results are amazing and the watches aren’t half bad either!
G-Shock watches have been around since the early 1980s and have evolved over the past 25 years or so, to become one of the most resilient and affordable watch brands on the market. With innovative technology, a ‘don’t mess attitude’ and plenty of spark, both G-Shock and Baby G watches are guaranteed to send out some shock waves when they hit our online store!
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There are some brands that just continue to impress time after time and therefore once we discover the brand, we will continue to go back to it. Diesel is definitely a great example of this and is one of the fashion brands that consistently produce pieces that have a timeless quality – perfectly on trend and relevant to seasonal styles, but with its own unique stamp.
Diesel watches are one of the best staple accessories that you can own and regardless of which collection, year or season you purchase from, the watch will still look great in years to come. Of course, to keep the brand fresh and exciting, Diesel regularly launches new collections and watch styles and a new batch has now arrived here at Shade Station.
Diesel is famous for its bold and large watches – ultra statement but with the detailing sharp and sleek to make the watch versatile and sophisticated. The new DZ1343 Diesel watch for men features a wide brown leather strap and a prominent dial which immediately draws the attention. The detailing upon the dial is slick and neat with silver accents, the Diesel logo is presented on the right-hand side of the case and there is also a small date window. This Diesel watch is bold but chic and shows true style taste!
Colour is still a big trend though Diesel – always the fashion innovator, has historically produced selections of watches with the colour being the focal aesthetic feature. The new unisex DZ1351 watch has a sporty and casual appeal with a grooved red rubber strap (other colour versions are also available) with the dial in black with red accents to keep the style streamlined. Simple but definitely style effective and not too trend focused, this watch won’t be deemed ‘out of fashion’ in a season’s time!
The DZ1372 Diesel watch for men is a great example of how Diesel creatively puts its own stamp and personality into its watches. This style features a brown textured leather strap and a round dial which is charcoal toned and with bold white coloured time markers on the right-hand side of the dial, with the remaining markers left understated. The overall design is simple but the desired statement effect is cleverly incorporated onto the dial – this is a typical Diesel style trait and what ultimately distinguishes it from other brands.
Diesel is renowned for its watches being made of only the highest quality materials and boasting fine craftsmanship. This therefore means that they are real investment watches that will never look dated. Diesel has created a fashion niche all of its own, keeping up with trends and injecting elements of them into its watches but refusing to religiously follow them.
So, why not go ahead and show your unique style personality with a Diesel watch?
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We keep hearing more and more about Ice-Watches and are therefore very excited to be getting a selection of the latest styles in stock this Friday 3rd September!
Boasting bold and vibrant colours, Ice-Watches are a huge hit on the style scene and you may have even spotted them on chart topping girlband The Saturdays who all picked out their favourite version and wore them in their recent music video ‘Missing You’.
The Saturdays are a great example of what Ice-Watches represent in terms of style – young, trendy, vibrant and fun. Paris Hilton is also an Ice-Watch fan with the brand catching her eye in the Golden Globe Awards Style Lounge earlier this year.
So what makes Ice-Watches so unique and stylish? Firstly, the bold and vibrant aesthetic is the most immediately striking factor – colour is still a huge trend moving into autumn/winter and the fresh and colour inspired look of Ice-Watches provide them with that instant high fashion appearance. You can dress them up or down and they will still make a style impact. Elements such as striking Swarovski crystals embellished upon the bezel and dial also offer that extra element of bling and perfectly jazz up an everyday casual outfit.
Ice-Watches also keep the overall brand style fresh and exciting due to launching new designs three times per year boasting new aesthetic styles and colours or colour combinations. Some of the current styles include colours such as pink, purple and sunshine yellow in addition to more understated colours such as white and black if you prefer a more neutral look and something that will remain timeless. Proving that fashion can equal superior function, Ice-Watches also feature magnified date windows in some styles, and luminous hands for easy time viewing in the dark. Each Ice-Watch incorporates Miyota movement for precise time keeping and the designs are made using robust and durable materials such as rubber, silicon and plastic.
We are incredibly excited to be stocking the collection of Ice-Watches and we already know that these are going to be a huge hit this autumn/winter and predict this brand is going to become extremely iconic. With an array of colours and styles available, you’re sure to find the perfect design so make you check the Ice-Watch section and get ready to join the fash pack in true style this season!
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Lipsy is a brand that is one of the most fashion-forward on the High Street. With ultra trend inspired designs that also convey a strong hint of the brand’s unique personality, it means that looking good has never been so easy! What is also favourable about Lipsy is that it is affordable with many of the products looking a great deal more expensive than they are – and also of a high quality which is equally important.
We are very excited to have the latest range of Lipsy watches in stock here at Shade Station and the collection is definitely quite a show stopper – think cuff style watches adorned with jewels, glitzy diamante embellished options, chic and elegant styles, and jewellery inspired watches such as charm bracelets with the dial featured on a charm – a huge watch and jewellery trend of 2010.
So let’s take a look at some of the styles in the Lipsy offering. If you are seeking bold and statement, then look no further than the LP004 Lipsy watch, which with its extra wide bangle style bangle strap which is boldly embellished with various shaped small diamante stones, this watch will add the wow factor to any outfit – and will look particularly striking with your little black dress, adding a rock chic inspired edge!
For a style that is hot news on the trend scene, the LP020 Lipsy watch is a must-have for this season. With its textured gold leather strap and gold dial with a diamante embellished bezel, this watch also features the elegantly written calligraphy style ‘L’ Lipsy logo. This is a very traditional style watch in terms of the basic aesthetic but the original and sparkly Lipsy edge makes it highly unique.
Black watches are often associated with sporty and you don’t necessarily think of the colour black being the most feminine of choices – especially in accessories. However, the Lipsy LP303 watch is a great example of how the brand fuses edgy, elegant and feminine into a black watch style. The design features a black quilted leather strap with criss-cross stitching that provides an exquisite and luxurious feel to the watch. The square black dial remains simple with chic angled case edges and displays the Lipsy heart logo. An ultra sophisticated style that shows classic style taste.
Kimberly Wyatt is the face of Lipsy watches, and the pop star, dancer and style icon perfectly embodies what the brand represents – high fashion style with a unique rock chic edge. Lipsy watches enable you to incorporate key trends into your look but still express your personality and stand out from the crowd. Best of all Lipsy watches are purse friendly meaning that despite their sought after status, are still highly accessible.
A must-have accessory for the autumn/winter season!
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GUESS what?? We have an all–new range of Guess watches to tempt you with! The iconic Eighties brand, famous for launching the careers of Claudia Schiffer and Brooke Shields, has released a range of well-designed, sophisticated watches for the Autumn – and we’ve got them here at Shade Station!
The Guess Autumn 2010 campaign was shot by celebrity photographer Ellen Von Unwerth, who was responsible for Guess’s seductive, girl next door pictures when the label was at it’s height in the Eighties. Ellen is known for her very sexy style of photography and over the years both the label and photographer have had great success working together… The current campaign is a nod towards a massive trend this A/W 2010 – the Fifties. Think ladylike demure, kitten heels, ankle socks and full skirts. Think Mad Men.
There are a few pieces in the Guess watches collection that would fit very nicely on a well-turned wrist as part of a Fifties ensemble. Pretty and delicate the ‘Petite Autograph’ Guess watch is very chic. With a slender gold plated bracelet strap that widens slightly across the top to allow the small rectangular face to sit on top, this watch has ‘Guess’ picked out in diamante running vertically through the dial. It’s stylish and neat and would look wonderful with this season’s Fifties trend.
Guess watch ‘Q&A’ would also add a polished finish to any vintage outfit. Available in gold or silver plate, this narrow bracelet watch features a tiny square face and the Guess signature question mark defined in diamante over the dial.
Make this Autumn your season of Fifties retro and have a prolonged Grease moment! Just don’t forget your Guess watch to add the finishing touch…
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