On Every Fashionista’s Wish List- Marc by Marc Jacobs Watches!
Eclectic and Quirky Marc by Marc Jacobs Watches
American fashion designer Marc Jacobs is one of the most sought after designers in the world with his pieces seen on some of the most inspirational fashionistas in the industry.
If we’re honest, as much as we’d love to, many of us can’t afford to adorn ourselves in Marc Jacobs clothing and accessories and so therefore in 2001 Jacobs launched his Marc by Marc Jacobs diffusion line which now means that we can all look stylish in his pieces and still manage to keep our bank accounts (relatively) happy! Proving an immense success, from the moment it was showcased on the runway, all the style icons including Lauren Conrad Nicole Ritchie and Megan Fox were rushing out to be seen in Marc by Marc Jacobs and it quickly became one of the most prominent, hip and cool designer labels on the style scene.
We are incredibly excited to be getting a piece of the action at Shade Station with the arrival of Marc by Marc Jacobs watches; comprising of designs for men and women in addition to a selection of unisex styles that look equally cool on the guys and girls. The d
For ladies who like to go glam and elegant, there is a Marc by Marc Jacobs watch to suit as well as watches to appeal to all of you quirk
The Marc by Marc Jacobs watch collection is definitely one that should be on your radar if you love designer fashion and will ensure that you score some serious style points! Funky, cool, quirky and unique – a Marc by Marc Jacobs watch is without doubt, a major must-have accessory of the season!
Accessories Style Update – Summer 2010
Here at Shade Station we have a superb range of sports and lifestyle accessories which will provide you with those staple key items that always come in handy when you’re on the go and of course, will always make sure you look effortlessly stylish. The addition of a cool accessory can really add that finishing touch to your look and we have a great range of brands and products on offer.
First up we have the fantastic range of Eastpak accessories which comprise of an ultra cool range of backpacks, shoulder bags, bum bags and luggage. The brand was originally designed for students, and therefore the Eastpak products boast some cool and colourful designs and patterns that are vibrant but versatile and will look cool and trendy with any attire. The brand is very much representative of an urban and on-trend style but is unique, youthful, innovative and fun and is also highly renowned for its high quality and durable products, and even better, all boasting very reasonable price tags!
Sports and fashion brand Oakley never fails to impress with its range of innovative sunglasses, watches and goggles and the brand also has a superb range of accessories, all conveying the same cutting edge and dynamic Oakley style. The Oakley accessories collection includes backpacks and shoulder bags with multiple zip compartments to ensure that all you gear is securely stored. The designs from an aesthetic perspective are typical to the Oakley brand with muted colours in black, grey and fawn for versatility. Other Oakley accessories include beanie hats, chic quilted leather wallets, webbed and steel belts portraying the strong and intense Oakley attitude, key rings, and snow gloves. If you purchase a great pair of Oakley sunglasses or goggles, of course you need a case to keep them pristine and so there is also a fantastic range of Oakley sunglasses and goggles cases to protect your shades and goggles and prevent them from damage. The signature Oakley logo is also featured on all Oakley accessories.
Next, we have extreme sports brand Dragon accessories who has a great collection of beanie style hats which will keep you warm on the slopes as well as on a day to day basis and are designed in a number of key styles. With black, white and grey common key colours, the use of patterns including funky stripes also add that extra definition. The Dragon logo is featured on the hats with some more overstated than others. The perfect snow sport accessory!
Nixon is also one of the prominent brands in the extreme sports and street style fashion industry and the range of Nixon accessories perfectly depict the competitive and effortlessly stylish attitude of the brand. With funky etched leather wallets (some featuring more bold colour schemes and some more neutral and classic), trendy beanie and bobble woollen hats, again incorporating the cool and street Nixon style, a statement chrome key ring and funky leather belts with striking polished and textured buckles, Nixon accessories are highly robust and convey that cool and edgy street/sport style that continues to looks great season after season.
When investing in a functional accessory, you want to opt for something that is durable, robust and has an aesthetic that works with seasonal trends but ultimately has style staying power. All of our accessories brands are renowned for their high quality products as many are used in the snow, skate and extreme sports industries and each have a style that is completely unique to the brand.
We hope you enjoy browsing our accessories collection this summer and make sure you check out our regularly updated Style Blog for new brand additions, celebrity style and styles just in! You can also follow us on Twitter @shadestation for daily style and stock updates.
From all of us here at Shade Station, we wish you a happy and stylish summer.
Shade Station Heads to the Clothes Show London
LTD Watches – A Hot Favourite!
On Saturday, despite the raging sunshine, fashion prevailed and we took the opportunity to head out to Earl’s Court in London to the Clothes Show event which saw a number of designer brands and boutiques on show in addition to designers and stylists providing their fashion pearls of wisdom.
The event also involved a Fashion Show in the main theatre which used the theme of fashion inspired by countries including France, Italy, USA and England and presented this with a fusion of music, a dance troupe and models which really made it more 
of an all-round performance as opposed to just a catwalk show. The show was full of energy, fantastic choreography and amazing outfits – all accessorised of course with sunglasses, watches and jewellery in some of the hot styles of the moment!
We were very pleased to see an array of our brands exhibiting their products including Ray-Ban, Zodiac, Fossil, Diesel, Superdry, Adidas, Guess and LTD Watches. The Ray-Ban Wayfarers were definitely a hit with the eager style spotters – particularly the new and revamped colourful versions. Guess watches and Guess jewellery were also proving incredibly popular. The watch look that all the fashionistas are sporting this season are white or light toned chunky watches – polycarbonate bracelet straps are a key look and especially with glitzy diamante embellishments to add that bit of sparkle to a casual yet statement watch! Check out this Guess Prism watch which is the perfect choice to
capture the desired look!
I could hardly get a glimpse at the LTD Watch stand which is testament to how popular these strictly limited watches are. LTD Watches are highly trend inspired and the particular model that definitely seems to be a must-have this summer is the Maximo LTD Watch; available in a variety of vibrant colours and boasting a sleek yet chunky aesthetic. The Maximo watches were selling fast so make sure you check out the range here and get yours before they all go!
So, that is the rundown of some of the key looks and styles that were prominent at the Clothes Show London event which also clearly demonstrated that accessories in general are a major look of summer 2010. All of the brands mentioned above are available here at Shade Station so make sure you take a look to see what ultra fashionable designs we have, and make this summer your most stylish one yet!
Get Retro Style this Summer with Adidas Seoul Watches!
Retro Inspired Adidas Seoul Watches
If you are looking to add a touch of colour to your summer style then look no further as Adidas has a new range of exciting and vibrant watches in an array of retro inspired tones that are sure to become your next accessory staple!
The new designs are called the Seoul watches and are a unisex style available in a variety of colour tones including green, red and white, red, white and blue, and green and yellow to name only a few. With a distinctly retro vibe, the Seoul Adidas watches depict the same sporty appeal that Adidas is renowned for, but inject a high trend finish to the overall aesthetic. Retro inspired sports watches boasting old-school colour combinations are uber fashionable this season and can either be worn on their own, or for the girls, also look great contrasted with a number of bangles and chunky rings. A further fashionable way of wearing this style of watch is to wear two stacked up the wrist for an ultra unique look!
With a highly 
durable and flexible grooved coloured rubber strap, the Seoul watches typically feature a different coloured case and a striking toned bezel which in most versions of the Seoul, has a metallic finish for added definition to the overall look. The dial is digital with multiple functions including a dual time display, chronograph, a light, a date display, an alarm and a 10 lap memory. The watch is also water resistant up to 50 metres.
At a budget friendly price of just £50 each, the Adidas Seoul watches are definitely a must-have style investment to see you through this season and beyond and of course, in true Adidas style, match their great looks with ultimate sports function when on the go!
Elite Watches Style Update – Summer 2010
When you set out to find the perfect watch, you may be looking for something that moves beyond the regular expectations in terms of value, design and function. We are extremely proud of our Shade Station Elite watches section which comprises of a handpicked selection of luxury watch brands. Offering exceptional technical, functional and aesthetic specifications, our elite watch brands provide you with an extensive choice of the highest quality watches in the industry which make for the perfect investment lifetime accessory.
Our newest brand addition to the Elite watch collection comes in the form of Versace watches. The Versace watch collection comprises of a selection of luxury watches for men and women and perfectly captures the element of high end fashion alongside exceptional quality. The entire Versace watch collection is divided into categories each boasting an array of different aesthetic and technical qualities depending on the type of watch you are seeking, for example Versace Ladies, Versace Character and Versace Destiny are stunning and striking ladies watches including features such as slim and sleek leather straps and exquisitely bold round dials incorporating intricate engraved detailing upon the case. The Versace Gents range includes a selection of Versace watches for men with a slightly more sporty appeal and featuring elements such as ceramic bracelet straps, sapphire crystal glass, automatic analogue movement and push button deployment clasps. Versace watches are designed to meet a highly varied range of style desires and thus the models capture and represent every element from understated chic to charismatic and boldly luxurious. Antique Grecian symbols and Medusa emblems are positioned upon the crown of each Versace watch to convey the unity of past and future fashion trends and are also symbols that the late Gianni Versace was personally highly inspired by.
Each model within the Versace watch collection incorporates refined Swiss movement ensuring perfect function, precision and reliability. Versace watches are ultimately designed for charismatic and confident individuals who instantly recognise timeless, exquisite style and flawless quality.
U-Boat watches are designed by renowned Italian watchmaker Italo Fontana and are famous for their bold, aggressive, strong and dynamic aesthetics. U-Boat watches were originally intended to be worn by the Italian Navy and are therefore designed to endure the most extreme of weather and light conditions. The most distinctive physical factor which separates U-Boat watches from others is that the crown is positioned on the left-hand side; a unique and unexpected design feature which also enhances and compliments the bold aesthetic of U-Boat watches including the oversized numerals and markers. Every U-Boat watch is powered by Swiss ETA movements and each model is contained within an oversized stainless steel case ranging from a large 45 millimetres to an impressive 55 millimetres in diameter. From traditional and refined to sporty and ultra contemporary, U-Boat watches incorporate red, yellow, and orange PVD-treated crystals and precious metals uniquely fused with rubber and steel. U-Boat watches are a perfect combination of the old meeting the modern and are constantly challenging traditional design methods. They are made to be worn with confidence and express an exquisite sense of style and the appreciation for a highly technical and superior lifetime accessory.
Following on from U-Boat watches, we have the impressive Welder watch collection, also founded by Italo Founder. Welder watches have been described as the next generation of U-Boat watches and immediately grab your attention due to their distinctive layered three dimensional dial that gives extreme depth to each watch. With an overall bold, strong and statement aesthetic form, Welder watches feature the crown on the left-hand side of the case, as seen on U-Boat watches. This distinctive and purposeful aesthetic choice is to increase comfort and enables the oversized crown to be easily accessed and functioned. Some Welder watches come equipped with interchangeable lenses of 4 colours adding versatility and Welder watches also uniquely incorporate incredibly precise Japanese movement as opposed to Swiss movement. Representing the exquisite, refined and skilled elements of Italian design, Welder watches are contemporary models which perfectly unite precision, innovative style and distinctive character.
Perrelet watches are a further brand that we are proud to have as part of our Elite watch collection. With a significant history in the world of watch making, Abraham-Louis Perrelet was the founder of the Perrerlet watch brand in 1777. He was responsible for inventing the world’s first rewinding watches which ultimately developed into the revolutionary automated winding system, marking an iconic point in the watch industry.
In 1995, the Perrelet watch brand was re-launched with a contemporary twist and the iconic Perrelet Double Motor was developed which became a highly prominent model in the watch industry. All materials used to create Perrelet watches are of an exceptionally high quality; Perrelet watch cases are made with metals including platinum and palladium, and 18k gold with subtle hints of pink tones for added colour definition in addition to smooth yet extremely resistant stainless steel and light and durable titanium. All Perrelet watches featuring leather or rubber straps also include folding clasps with double push buttons for added comfort, security and safety. Perrelet watches are crafted using a complex and intelligent fusion of the most advanced and cutting edge industrial production methods combined with age-old watch crafting expertise.
Next on our Elite watch list we have the dynamic and striking TechnoMarine watches. Founded by Franck Dubarry in 1997, TechnoMarine is a watch brand that is representative of a new class of high-end Swiss watches, inspired by the sea and geared towards the diving industry but all boasting sophisticated and elegant aesthetics. The TechnoMarine brand designs watches which combine highly advanced watch making techniques with an exquisite use of fine and unusual materials. Renowned for their gel straps and vibrantly coloured designs which also feature jewel stones and surprising material combinations including stainless steel, titanium, aluminium, blue aluminium and black PVD the finished results are a range of technically advanced watches with a fusion of unlikely colours, shapes and feature combinations. Designed for use on the high seas and more specifically, as elite diving watches, many TechnoMarine models also feature unidirectional bezels and permit deep diving up to 200 meters. The TechnoMarine collections ultimately represent a distinctive combination of modern, luxury and high end watches.
For all motor racing enthusiasts and for those who are fascinated by the concept of speed and engines, you will be pleased to see that here at Shade Station we now have an incredibly exciting collection of Meccaniche Veloci watches. Meccaniche Veloci is the watch brand which transcends the core elements of motor racing to your wrist. These unique watches embody the skill, research and innovation associated with motor racing and the mathematical precision involved to achieve ultimate speed. Fusing functionality, unique design techniques and materials, the construction of the watch exactly mimics that of the world of motors. Materials including ergal, titanium, carbon and carbon ceramic are incorporated within the watches and the Quattro Valvole model is the first watch to feature a case incorporating a 4-stroke engine, exactly mimicking that of the piston. Combining the technical sophistication and precision of Italian design, Meccaniche Veloci watches all use exceptionally high quality Swiss movements. Meccaniche Veloci watches are true objects of technical and aesthetic desire and are what could easily be described as an essential luxury for every motor racing enthusiast.
Our elite brands are carefully chosen according to many factors including our customer needs and desires and of course, what is currently prominent on the style and technical watch scene. The purpose of the Elite watch section is also to provide you with some more selective, unique and niche elite brands so make sure you check out our Shade Station Style Blog whereby you can find more in-depth information and technical specifications about the various brands and designs within the Elite section and what’s new in. You can also follow us on Twitter @shadestation for daily style and product news updates.
From all of us here at Shade Station, we wish you a happy and stylish summer!
Goggles Style Update – Summer 2010
Whist the temperature is on the up for summer, that doesn’t prevent many of us from hitting the slopes in cooler climates! Regardless of what snow activities you will be undergoing this summer, ensuring that you have the correct eye protection should always be your main priority. Lucky for you, here at Shade Station we have a great range of goggles available from key brands so that you can be assured your visual quality and eye safety is taken care of, leaving you to enjoy the experience.
First up, we have the sporty and sleek Adidas goggles. Featuring two stylish goggles to choose from – the Burna goggles and the Yodai goggles, aside from looking extremely dynamic and visual with their unique and striking colour tones, these goggles also feature Light Stabilising Technology for enhanced visual clarity and superior all-round performance. The famous three stripe Adidas logo is also boldly displayed on the side strap. Adidas is highly renowned as a trusted lifestyle brand and the selection of goggles are perfect examples of further great products that Adidas has added to its extensive sports collections.
Dragon goggles are an extremely cutting edge brand and here at Shade Station we have a great range of their cool and funky goggles which are sure to get you noticed on the slopes! The new Rogue Dragon goggles with their blue and white signature Jamie Lynn graphic design feature ionized lenses and are very much the statement ski accessory. There is a fantastic selection of colours to choose from and the main key features of Dragon goggles are that they incorporate unidirectional air flow systems to reduce fogging and also feature flexible double lens technology. Dragon goggles are designed with a unique curve for an unrestricted view which of course allows you to enjoy the snow sport experience to its full potential. The Mace is a further new Dragon style, again with ionized lenses and boasting vibrant, street style designs.
Next we have the cool, contemporary and ultra bold Electric goggles. The style we have on offer are the EG1 Electric goggles, featuring 100% UV protection, anti-fog coating and specifically designed vents to prevent misting for unrestricted vision and also to keep your face cool. The Electric goggles incorporate triple layered face foam and a lightweight sleek white gloss finished contoured frame to perfectly fit the face and provide comfort for all-day wear.
Oakley is one of our most favoured and technically advanced brands here at Shade Station and the ranges of Oakley goggles certainly boast the same design and technical innovation. Oakley goggles incorporate the ultimate and unique performance of Oakley’s High Definition Optics (HDO) which means that your peripheral view is maximised to full potential. With a triple-layer polar fleece you are protected from potential sweat and the goggles also feature Oakley’s F3 anti-fog technology whilst blocking 100% of all UV light. The designs within the fierce Oakley Wisdom goggles also include O Matter strap clips meaning that they can be worn securely with or without a helmet. Two further examples of the Oakley goggles available include the Oakley Ambush goggles and the Oakley Splice goggles. The Oakley Ambush goggles are ideal for smaller and medium sized faces and provide the wearer with an extremely comfortable fit as can be worn with or without a helmet. These goggles also feature an O-Matter frame, dual-vented lenses and F2 anti-fog coating to maximise visual clarity. The Oakley Splice goggles provide key functions such as an internal frame which frees your nose from pressure and provides maximum comfort. A sure favourite among the girls who like an ultra feminine look, are the Oakley XS O Frames boasting a funky pink and white frame. There is a highly extensive range of Oakley Snow and MX goggles, all of which convey the contemporary, functional, durable and innovative Oakley style.
Last but by no means least, is our collection of Von Zipper goggles. With fun and vibrant designs for every face size, these goggles feature high tech functions – one of the most exciting and innovative being the Von Zipper Skullcandy Replicator goggles which incorporate removable headphones. The Von Zipper goggles have a dual layer anti-fog coated, cylindrical lens which is perfect for all manner of weather conditions and ensures maximum visibility. They also feature lens venting for maximum air circulation and the fleece lined, triple density face foam for a lightweight finish. These goggles also provide 100% UV light protection and are helmet compatible. A further recent Von Zipper style is the Bushwick goggles with photochromatic lenses in addition to a set of spare yellow lenses, meaning that you equipped ready to endure all manner of light conditions.
As you can see we have a wide selection of stylish goggles available which also offer the ultimate in function and durability. Each brand has unique styling so you can be sure to find a pair of ski goggles or snowboard goggles which suit your personal style whilst up on the slopes as well as ensuring that your face and eyes are fully protected. Now all you have to do is relax and enjoy your the snow, ski and snowboarding experience!
Jewellery Style Update – Summer 2010
When the warmer weather arrives, jazzing up your look with stunning accessories can be the perfect way of adapting any outfit and work to inject a sense of personality and character into your summer style. A statement necklace, striking ring or even a simple and chic pair of earrings can effectively add the finishing touch to your look, working in colour, depth and a sense of imagination and creativity.
Here at Shade Station, we have a selection of beautiful and ultra sophisticated jewellery pieces by a range of key designer brands in addition to some more unique brands that have just hit the scene. With the wide array of choices on offer, you are sure to find that perfect piece of jewellery to help define your personal summer style.
First on our list, Amore & Baci jewellery have some extremely fun, elegant, sassy and unique pieces to catch your eye. What is particularly innovative about this brand is that you can create your own personalised bracelet or necklace with the addition of charms that can be purchased separately and whenever you like. Add as many or as few as you wish according to how bold or subtle you prefer your jewellery to be, and this is the perfect way to fuse trend inspired beads with classic ones to create a super eclectic and dynamic piece of jewellery. The feminine and stunning charms within the collection include handbags, hearts, shoes and angels; some in plain silver and others boasting fresh and vibrant colour tones, patterns and the incorporation of diamante stones for the added glam factor! Large cocktail or statement rings are the perfect way to add instant glamour to your outfit and create a polished and sophisticated edge to your look; Amore & Baci also have an incredible cocktail ring collection that will leave every glamour loving fashionista swooning!
Calvin Klein is an exciting new brand addition to Shade Station and the range of Calvin Klein jewellery perfectly depicts all the design elements that Klein is passionate about and famous for incorporating into his work. Experimenting with dimension, shape and definition, the collection comprises of necklaces, bracelets, earrings and rings; all of which possess a contemporary quality and are simple but striking, bold and statement. The majority of the collection is manufactured using silver stainless steel but Klein has worked expressive colour tones into the jewellery with touches of royal blue, pink and white to add depth and visual quality. Diamante stones are also featured in some pieces for an elegant and glamorous finish.
Combining boho style with the tribal trend that is prominent this summer, Roberto Cavalli jewellery is the perfect way to channel these key looks into your everyday style. With tusk style charm features on leather thong necklaces, gold chain charm bracelets, key shaped pendants, and the use of turquoise tones entwined with gold and silver, each piece of Roberto Cavalli jewellery has an exquisite and incredibly stylish finish and is perfect for working summer inspired, exotic colour into your look. The jewellery is fashionably chunky but incorporates delicate features to balance and soften each piece and make it statement but wonderfully feminine and demure.
D&G jewellery has introduced some new pieces into its collection this summer comprising of beautiful heart charm themed necklaces, bracelets and earrings; all displaying the D&G logo upon the heart charm. The edgy ladies OK Corral range which with its chunky chain ID style bracelet and black leather bracelet for example, is slightly masculine but looks incredible when contrasted with a feminine outfit, adding depth and creativity to your look.
Diesel jewellery, Fossil jewellery and Police jewellery also have a selection of new edgy and statement pieces for summer with all three brands experimenting with texture and shape including an oval link dog tag pendant necklace from Diesel and an elegant but dynamic open circular link bracelet from Fossil. Police has a selection of rugged but sleek dog tag pendant necklaces for men and striking weaved leather bracelets complete with the Police logo displayed on a metal section positioned at the front of the bracelet. The ideal option for ultra masculine and timelessly stylish pieces for the guys!
Guess jewellery has some wonderfully striking additions to its summer collection with a number of trendy, glitzy and feminine charms including a 4 leaf clover, a handbag, a lipstick and a strawberry to name only a few. These charms can be added onto the unique Guess charm bracelet which comes beautifully packaged in a creatively designed Guess box. Charm bracelets are a huge jewellery trend for summer 2010 and make the perfect statement piece, and the Guess charm bracelets convey a girly but sophisticated and ultra chic style. Other new pieces by Guess include chunky chain necklaces displaying a diamante embellished Guess logo and pretty heart shaped Guess charms incorporated onto earrings, necklaces and bracelets.
Of course, the major tend for summer 2010 is colour and our next brand Venus Beads jewellery features a selection of stunning boho inspired beaded bracelets boasting exquisite and vibrant colours and patterns for a striking effect. Colours such as turquoise, pink, red, blue, violet and black are incorporated into the bracelets and charm features are also positioned between the beads in some designs for an ultra trendy look. You can either wear two or three bracelets stacked up the wrist or go for an individual bracelet which will add just the right pop of colour to complete your summer style!
Other brands include the urban street inspired Black Dice jewellery with some highly statement and chunky silver stainless steel rings and dog tag style necklaces, whilst in direct contrast, a selection of feminine, elegant, colourful and boho inspired pieces of jewellery by CC Skye jewellery and Miss Sixty Jewellery.
It is incredible just how versatile a single piece of jewellery can be and when you find the perfect necklace, bracelet or pair of earrings, it can instantly add elegance, colour, sparkle or edginess to your look and the perfect way to update your summer wardrobe in one hit!
Make sure you keep up to date with our Shade Station style blog which provides updates on new jewellery brands in stock and key styles to look out for, as seen on the celebs and your favourite style icons! You can also follow us on Twitter @shadestation for daily style and stock updates.
From all of us here at Shade Station, we wish you a happy and stylish summer!
Sunglasses Style Update – Summer 2010
The sun is finally shining and this summer, you can be assured that your peepers will be fully protected in addition to looking ultra stylish with the wide array of sunglasses from a selection of incredible brands on offer here at Shade Station. Sunglasses are one of the most popular types of accessory and are not only worn for functional purposes, but also as a way of defining and conveying your unique personal style, adding character to your look and injecting a polished or creative edge to your ensemble.
So let’s take a look at some of the amazing brands you can choose from this summer! We are incredibly excited to see an array of new brands in addition of course, to the classic favourites that continue to dazzle and impress with new seasonal designs.
First up, Adidas sunglasses are one of our new brand additions and are proving incredibly popular with the brand’s selection of sporty, slick, sharp and super trendy sunglasses for men and women. Ranging from oversized retro designs to chic visors and ultra contemporary wraparounds, bold and vibrant colour is a common theme throughout the collection and in true Adidas style, only the highest quality and superior function is equalled with flawless style.
For the essence of Italian chic, Armani sunglasses are the perfect option with sophisticated styling and versatile designs ranging from contemporary oversized aviators to classic and understated but statement wraparounds. The Armani eagle logo is typically presented upon the arm hinge and you can be assured that each pair of Armani sunglasses makes the perfect style investment.
Arnette sunglasses are one of our recent brand additions to Shade Station and are the ultimate sporting sunglasses with a strong attitude and sleek looks. The styles are typically wraparound but other designs in the mix include on-trend colour inspired oversized aviators such as the High Life Style in addition to more classic and sophisticated aviators including the One Time design.
The ultra glamorous, elegant and bold BVLAGRI has some wonderful new styles for summer that are highly reflective of the luxurious essence of the brand. Featuring aesthetic elements such as elaborately and beautifully decorated hinge detailing including the BV8021B style and boasting fresh, summery and exquisite colour tones, you can be sure that you look the ultimate glamour queen in a pair of BVLGARI sunglasses!
The colourful Carrera is famous for its collection of retro inspired, sporty and ultra fashionable designs and with the likes of Paris Hilton, Lady Gaga and Alicia Keys loving the cool style of Carrera sunglasses, these are definitely a hot favourite on the style scene. The new Champion, Speedway and Panamerika designs are perfect for summer 2010 with strong lines, colourful frames and an all-round highly on trend but unique style.
Chanel is a classic and timeless brand; synonymous with all things elegant, luxurious and sought after and the collection of Chanel sunglasses are certainly no different! With stunning hinge detailing, ultra feminine oversized frames in addition to a variety of other frame styles to choose from, a pair of Chanel sunglasses makes the perfect lifetime investment, created by a label that is regarded as one of the most desired in the world.
D&G never fail to impress with their consistently forward thinking yet classically stylish sunglasses that maintain a timelessly fashionable appeal. Some of the new styles in the D&G offering include the chic and striking DD6067 unisex aviator design, with a sleek gold frame and black lenses for ultimate definition and a striking finish. D&G sunglasses are highly representative of exquisite Italian style and match incredible high quality and function with amazingly chic aesthetics.
The elegant and feminine Dior sunglasses and eclectic, bohemian inspired Dolce & Gabbana sunglasses are further classic brand favourites here at Shade Station that both continue to unveil stunning and versatile styles of sunglasses that are sure to become your ultimate go-to accessory. Colour is a key trend for summer 2010 and both of these brands demonstrate the essence of that in their own unique and distinctive style.
You definitely must check out the collection of Fendi sunglasses, with new releases for summer including the FS34 208 style with its white frame and unique buckle hinge and the new ultra chic and statement FS5063 tortoiseshell Fendi sunglasses. Some pairs are designed to be worn with confidence whereas others are styled with a more understated tone but still possessing those creative Fendi elements that make the sunglasses so sought after and highly noted in the fashion industry.
We didn’t think it would be long before pop star, actress and all-round entertainment sensation Madonna would team up with her long time friends, design duo Dolce and Gabbana to create something spectacular. The result of the recent collaboration is the collection of MDG Madonna for Dolce and Gabbana sunglasses and we have to say, you won’t be disappointed! Conveying a fusion of elegance, statement style, a hint of sparkle and sophistication, the range comprises of a wide variety of frame designs, all featuring the MDG logo, with the M suitably embellished in diamante stones!
The film sensation Sex and the City 2 is certainly one of the most talked about movies of the year and regardless of what most of us thought about the plot, we can’t deny that the clothes and accessories were to die for! Jee Vice sunglasses are one of the sunglasses brands as seen on the fab four protagonists and we are proud to have them here on our shelves at Shade Station! Designed for sassy, stylish and confident ladies, each pair is created with a personality in mind – reflected in the name of the styles which include Heated (as worn by Carrie Bradshaw), Eccentric, Spicy, Sassy and Red Hot (as worn by Samantha Jones). Colour, texture and bold, fearless style is common throughout the whole range and it’s easy to see why Jee Vice is currently a hot favourite on the stylish streets of LA. Now you can get a piece of the Hollywood style action for yourself!
Oakley sunglasses are highly renowned and respected for their superior use of technical innovation and the brand continually impresses with its range of sunglasses; all boasting the very latest lens technology and frame materials unique to the Oakley brand. Oakley sunglasses are definitely the choice to opt for if you are seeking the ultimate in visual clarity, flawless construction and incredible style. Some of the new releases include the Oakley Holbrook range, the amazingly sleek Split Jacket and the ladies chic but statement Deception sunglasses. Make sure you take a look at the technical specifications of each style for a more in-depth description.
Police sunglasses and Prada sunglasses are two further classic designer brands that provide striking style, versatility and fantastic quality and function in their range of sunglasses. With a wide range of oversized styles, aviators, wraparounds and visors, you can be assured that you are investing in a pair of timelessly fashionable sunglasses that work with a variety of looks.
Prada Sport sunglasses are the more sporty orientated and lifestyle section of the main Prada line and the sunglasses within this collection all feature the distinctive Prada Sport red line logo and are perfect for sports or for someone who enjoys and on-the-go lifestyle and requires a pair of sunglasses to suit this, but also of course, wants to look polished and stylish!
As colour and pattern is a huge look for summer 2010, Pucci is a brand that perfectly captures this is in its own unique and vibrant manner that has been prominent on the style scene since the 1950’s. Depicting the essence of glamour and sophistication, the new Pucci’s sunglasses styles include the ultra feminine and oversized EP65OS sunglasses whereby the frame slightly extends outside of the lenses. Boasting a purple frame with Pucci printed detailed and a knotted hinge, these eclectic and striking sunglasses are designed to be worn with confidence and are perfect when elegantly dressed up or glam up a beachside look in true Hollywood style!
When it comes to classic brands, you can’t get more classic and timeless than Ray-Ban yet this is one of the brands that still remains one of the most popular and iconic on the style scene. Ray-Ban sunglasses are constantly spotted on all the celebrities and trend icons with the numerous designs for men and women boasting vibrant colour tones and patterns for a trend inspired finish in addition to the classic versions still being prominent favourites. Make sure you check out the range of Ray-Ban Aviators, Wayfarers, Clubmasters and Cockpit to check out the new versions in the offering for 2010!
Revo sunglasses are one of our recent brand additions to Shade Station and is definitely becoming one of the major players in the eyewear industry with sleek and fierce styles that incorporate highly superior and functional polarized lenses for maximum eye protection and visual clarity. The styles remain simple, sharp and sleek, using the cool Discern Titanium style as an example, but with a definite attitude that shows you mean business and incorporating only the most innovative and modern uses of lens technologies.
Tom Ford sunglasses are the perfect choice if you are looking for a pair of shades that define the essence of sophistication and elegance but also provide the option to choose something that is a little more unique and bold in design. Tom Ford has some wonderfully feminine new designs in the mix including the chic oversized Callae sunglasses with a beautiful brown frame complimented with a gold toned hinge. Ford has also just launched a pair of stunning new Marco aviators featuring a summer inspired pale gold frame and graduated olive lenses for a fresh and highly stylish finish. The ultimate in versatility!
Of course, these are just a few brands that you are able to select from with other incredibly fashion forward brands in the offering including the fabulous Burberry sunglasses, D Squared sunglasses, Dragon sunglasses, Just Cavalli sunglasses, Persol sunglasses, Roberto Cavalli sunglasses, Versace sunglasses, Vintage sunglasses and Von Zipper sunglasses.
At Shade Station we are always on the lookout for the latest brands and styles and regularly update our sunglasses collections accordingly so regardless of whether you base your look on trend inspiration or favour a more eclectic and unique style, we have a pair of sunglasses to compliment every desire. You can also follow our Style Blog to keep an eye on what styles and brands are new to our shelves and of course, what all the celebs and fashion icons are currently wearing! And if that isn’t enough, you can also follow us on Twitter @shadestation for daily style and brand updates!
Whatever style of sunglasses you opt for, or even if you are looking for inspiration to try something new, we have all the latest, innovative, functional, contemporary and classic styles to ensure that we fulfil every requirement you may have when looking for the perfect pair of sunglasses this season or beyond.
From all of us here at Shade Station, we wish you a very happy and stylish summer!
Watches Style Update – Summer 2010
Whilst watches have always been an accessory that most of us wear on a daily basis for both fashion and functional purposes, the past year has seen the watch rise even further through the accessory ranks with various styles of watches often being featured on celebrities and the style pages as the prominent and key must-have item of the moment. Here are Shade Station our collection of brands and watch designs are continually growing and this summer, we have more options available than you ever thought imaginable. For 2010, the major key watch look is all about vibrant colour, texture, and pattern with many brands integrating this into their watch collection, but in their own unique style.
First up, sports brand Adidas is constantly impressing us with their array of sporty but distinctively trend inspired Adidas watches including the new triple coloured Seoul watches, the highly retro Taipei watches and of course, the ever popular Oddity Candy watches. Fusing all the functional elements of a sports watch including lap timers, alarms, lights and date displays with highly stylish looks that incorporate bold and vivid colours, in addition to highly on-trend pastel tones, Adidas is still a core brand that is affordable and accessible to everyone but with superb effect.
BCBG is one of the new brand additions to Shade Station and the collection of BCBG watches are certainly guaranteed to impress every glamazon! Experimenting with shape, definition and texture, these ladies watches combine style appeal drawn from France, Europe and America and are geared towards the modern woman who likes to keep in line with the ever evolving nature of fashion. With sleek straps and distinctively shaped diamante embellished dials, it is no surprise that BCBG watches are a hot favourite in Hollywood with the collection of watches including sports inspired – such as the Elite Sport, colourful and elegant – including the Elite design, in addition to jewellery inspired such as the Releve watch.
Calvin Klein is a further exciting new brand addition with a range of super sleek, streamlined and sophisticated watches for men and ladies. These watches boast minimal detailing but are incredibly statement with contemporary aesthetics allowing each and every watch to work with any outfit. The new Glam ladies watch for example, innovatively gives the illusion that the dial hands are positioned on the strap and the Delight boasts a distinctive double stranded bracelet strap and a bold oval dial but keeps the remainder of the design simple, yet highly effective. The Calvin Klein watches experiment with texture and remain classically stylish, representing the essence and theme of the vast fashion and accessory collections by highly renowned designer Calvin Klein.
Of course, D&G watches are still a firm favourite and continue to impress us with exciting new designs that vary from bold and eclectic including the Hoop-la watch, to elegant and glitzy with the aptly named Cannes watch, and even classically chic as demonstrated in the Texas watch. D&G is a key brand that always remains prominent in the fashion industry and with typical watch elements such as logo emblazoned straps and dials, the use of diamante stones and unique aesthetics, D&G always has something to offer every style preference.
Diesel watches are further favourite brand with a selection of striking colour inspired designs, all boasting superb and innovative functions. DKNY also has a choice of stunning new watches that perfectly convey the essence of summer with the ultra glamorous and fashionable gold and white toned NY4913 watch, the gold NY4876 watch and the jewellery inspired NY4873 DKNY watches.
If you are seeking a watch that incorporates intrinsic attention to fine detail, striking looks and a creative amalgamation of colour and pattern, Ed Hardy watches could be for you. With a beautiful collection of tattoo art inspired watches with dials including artistic images of mermaids, skulls and other key Ed Hardy logos, colour is a large focus in the new styles with the pastel pink toned Spectrum ladies watch and the vibrant turquoise VIP unisex watch in the offering and making for great statement and highly on-trend pieces.
Another favourite that continues to impress us is Fossil watches, with their fantastic selection that successfully match function, with stunning looks. Fossil is renowned for their range of watches featuring wide and statement leather cuff straps and the new JR1148 watch for men is a fine example of this with two metal studs either side of the dial to create a stylish but edgy look. Polycarbonate straps are currently a huge trend within the watch fashion industry and the new ES2437 watch for ladies includes a white polycarbonate bracelet strap in addition to a diamante embellished bezel and mother of pearl dial, creating a casual but glamorous finish and edge to the overall design. Fossil is one of the best brand options for offering an exceptionally diverse range of watches in terms of style and is also highly respected in the watch industry for its superb and flawless quality.
Guess watches are still one of our most popular brands and are loved for their glamorous and glitzy designs that remain highly chic and ultra sophisticated. The new colour inspired Rush Guess watches for men combine vibrant tones with trendy and durable polycarbonate bracelet straps and boast a sporty edge. The new ladies Prism watches also feature colourful polycarbonate straps and a diamante embellished bezel for the added glam factor. The new Clearly Guess ladies watch with its diamante embellished triangle Guess logo is also a popular new favourite, as is the new Cupcake ladies Guess watch with a sleek black croco leather strap.
Juicy Couture is a super exciting new brand to hit our shelves and a hot favourite among the style icons in sunny LA! Juicy Couture watches comprise of a selection of wonderfully feminine styles with colourful and vibrant polycarbonate and leather straps, charm embellished and delicately detailed dials, and bold, statement designs typical of the overall Juicy Couture style. Perfect for making a real fashion statement, the new HRH and Fairytale Juicy Couture watches are definitely two new styles to look out for from this highly trendy brand, and are ideal for every princess!
LTD watches hit the style scene with a bang in 2009 with the brand rapidly growing in popularity throughout 2010. The new colourful and bold Maximo watches are the most recent additions and are indeed as the brand name suggests, strictly limited to 150 watches per design. Favoured by the likes of Dizzee Rascal, Jameela Jamil and The Saturdays, make sure you get yours quick before they go!
Marc Ecko watches include a selection of wonderfully bold and bling inspired styles for summer 2010 with highly detailed and artistic dials and elegant, chic and statement finishes. A Marc Ecko watch definitely makes for the ultimate wow accessory and the collection possesses a luxurious, elite vibe that is instantly recognisable to the Marc Ecko brand.
The watches within the Michael Kors collection are one of the most refined, elegant and unique in the industry. For 2010, Kors has integrated his love of soft, autumnal tones and colours such as cream, brown, gold and bronze with trend inspired elements including polycarbonate straps and diamante embellished detailing. White watches are a key look of this season, and the new MK5270 Michal Kors ladies watch with its white polycarbonate strap and exquisite pink gold plated stainless steel case and diamante embellished bezel perfectly captures every essence of the white watch trend but with the added Michael Kors elegance, luxurious finish and refinement. The new colourful Michael Kors watches are also a high recommendation for this season and fuse trendy with exquisitely chic!
Nixon has increased even more in popularity throughout 2010 having been spotted on a number of celebrities and style icons in addition to becoming renowned in the gadget industry. The wide range of Nixon watches are particularly impressive and the vibrant unisex Time Teller P available in array of striking colours is perfect for summer and also reflects the child inspired watch trend that is also a big look this year as conveys a more fun and quirky approach to fashion!
For those of you who are seeking a highly functional watch designed for use on the high seas, Nautica is the ideal brand with their new range of excellent watches for summer 2010. With ultra sleek looks and functions including water resistance of up to 100 metres, sub dial displays and highly reliable and accurate quartz movement, Nautica watches look equally great in the boardroom as they do on the sea and consistently provide incredible functional ability.
For a watch that steps away from the norm and demonstrates technical and visual design that moves outside of the box, Philippe Starck watches are a great option and effectively convey the minimal, ‘clean’ and thought provoking attitude towards design that Starck is renowned for in his work. The new PH528 Philippe Starck watch with its matte black unique rubber strap, minimal mirrored dial and diamante embellished case boasts an incredibly sharp and defined aesthetic and looks fantastically chic and visually interesting upon the wrist.
The classically British brand Ted Baker has a fantastic new selection of watches for summer; some with a typically traditional aesthetic and style such as the men’s 1039, and others a little more fresh and contemporary such as the TE1044, also for men. With sleek leather straps featuring textured finishes, bold dials and the subtle but chic use of colour, the new range of Ted Baker watches are highly versatile and effectively compliment any outfit.
The above brands are just a selection we have here at Shade Station and others in our vast collection include the great British street style brand Bench watches, the traditional inspired Ingersoll watches, Ducati watches for all you motor enthusiasts, Firetrap watches, the sporty Nike watches, Tokyo Flash watches for unleashing your inner geek and Animal watches, Police watches, Superdry watches and Zodiac watches to name only a few more. Make sure you take a look at our dedicated watch page which lists each and every brand we stock.
At Shade Station we are always on the lookout for the latest brands and styles and regularly update our watch collections accordingly so that you can be assured you are selecting from only the best brands around in terms of style, trend appeal, function and quality. Make sure you read our regularly updated style blog so you are up to speed with what’s hot and new in and which brands and watches all the iconic fashion movers and shakers are wearing! You can also follow us on Twitter @shadestation for daily style and stock updates.
From all of us here at Shade Station, we wish you a very happy and stylish summer!
Style Update – Summer 2010
Summer is finally here and what a great excuse to add a pair of sunglasses, a chic watch, a statement piece of jewellery or an accessory to your look to compliment your summer style! Yes, here at Shade Station we have more brands and styles than ever before for you to browse and enjoy.
Whilst many of us don’t have the opportunity or budget to completely update our wardrobe each season, the simple use of a glamorous pair of sunglasses, a uniquely styled watch or a statement piece of jewellery can completely transform and update your outfit, bringing it to the forefront of fashion and injecting hints of those key trends making you every inch the style icon!
So let’s take a look at what’s in the offering from Shade Station for the summer season. Sunglasses are certainly the most popular type of accessory in the summer months – for the obvious reason of protecting the eyes from UV rays, and also to inject a certain edge to your look. Any fashion lover will know that sporty chic or sports luxe is a huge key trend of the moment and a pair of sporty but fashionable sunglasses can make for an incredible accessory investment.
New to Shade Station, we have Adidas sunglasses with their collection of sporty, slick, sharp and super trendy sunglasses for men and women in a range of frame designs, combining high quality and flawless style with affordability. Arnette is one of our recent brand additions to Shade Station and are the ultimate sporting sunglasses with a strong attitude and sleek looks. Revo is a further sunglasses brand that has greatly impressed us with their range of chic yet fierce sunglasses which incorporate highly superior and functional polarized lenses for maximum eye protection and visual clarity. Prada Sport sunglasses are also on our sporty style radar this summer and the styles within this collection all feature the distinctive red line Prada Sport logo and are perfect for use during sports or for someone who enjoys and on-the-go lifestyle and also wants to look polished and stylish! Of course, Oakley is still one of our most popular sunglasses brands, renowned for their superior use of technical innovation, sharp style and intense attitude whereby only the very best is good enough. Be sure to check out the latest and greatest Oakley styles.
For those of you who like your sunglasses to portray the essence of glamour, elegance and sophistication, look no further than brands including the super sought after and luxurious Chanel. Chanel sunglasses feature exquisite design elements such as stunning hinge detailing, ultra feminine oversized frames in addition to a variety of other frame styles to choose from and are a lifetime investment. BVLGARI, Tom Ford, D&G and Fendi sunglasses are also perfect for all of you glamazons and we are also very excited to have recently announced the arrival of Jee Vice sunglasses; as seen in Sex and the City 2, and MDG sunglasses; the product of the Madonna and Dolce and Gabbana collaboration. Both of these new brands offer the ultimate in feminine and striking glamour and are designed to make a real style statement!
Summer 2010 is all about bold colour in the form of bright neons in addition to more understated pastel tones, so why not take the opportunity to have some fun with fashion and inject some vibrancy into your look! Many of the brands mentioned above have used colour as inspiration behind their latest styles and let’s not forget the range of eclectic Pucci sunglasses and the timelessly stylish Ray-Ban sunglasses who continue to surprise us every year with new colours and patterns incorporated into a variety of the key and classic designs. There are also a whole host of brand new Ray-Ban styles just launched so be sure to check the Ray-Ban page.
Our dedicated sunglasses page lists each and every brand aside from the ones listed above so make sure you take a look at the entire selection!
Watches aside from providing value in terms of function are actually one of the most fashionable accessories, constantly focused on in the style pages and trend blogs and can definitely add a sense of unique personality to your style. One of the prominent watch looks for summer 2010 is colour, texture and pattern and there are an incredible range of brands for you to choose from to fulfil this particular style. Adidas watches, LTD Watches, Diesel watches and Nixon watches all superbly capture the element of colour with an amalgamation of vibrant tones featured in their numerous watch styles. Some possess a sporty edge, others combine sport appeal with the high trend factor and some designs also feature a strong hint of retro appeal for a fun and style savvy finish that also conveys a playful attitude towards fashion.
Watches featuring polycarbonate bracelet straps are a major key look this summer and are often seen worn by the celebs and teamed with gold or silver jewellery for a contrasting edge to the look. The Michael Kors watches and Guess watches collections boast a fine selection of colourful watches with polycarbonate straps – the white versions in particular are perfect for a fresh and trend focused summer style and the addition of rose gold cases and diamante embellishments on the dial and/or the bezel add just the right sprinkling of the glam factor!
Juicy Couture is an exciting new watch brand to hit our shelves and is also a hot favourite among the style icons in sunny LA! Juicy Couture watches comprise of a selection of wonderfully feminine styles with colourful and vibrant polycarbonate and leather straps, charm embellished and delicately detailed dials, and bold, statement designs typical of the overall Juicy Couture style. Perfect for making a real style statement, Juicy Couture watches are perfect for every style princess!
Other brands in the offering include the British Ted Baker and street style inspired Bench, the luxurious and glamorous but masculine Marc Ecko watches, Ed Hardy watches with some incredibly vibrant and striking new styles boasting tattoo art dials and straps with intricate detailing, and the innovative Philippe Starck watches for something a little different from the norm! Ingersoll watches are perfect for those of you who favour the traditional aesthetic of a watch but are seeking one that integrates modern technology and functionality, Ducati watches for all you motor enthusiasts, Firetrap, the sporty Nike, Tokyo Flash watches for unleashing your inner geek and Animal, Police, Superdry, ultra fashionable and high quality Fossil watches and Zodiac watches to name only a few more. Make sure you take a look at our dedicated watch page which lists each and every brand we stock.
We were also proud to recently unveil or new Elite watch section which provides an array of finely chosen brands and watches that are designed for investment purposes and feature exceptional technical innovation, the incorporation of only the highest and rarest materials and all boast superior and flawless construction. The Elite brands carefully selected to be featured in this section include TechnoMarine watches, Perrelet watches, U-Boat watches, Welder watches, Versace watches and Meccaniche Veloci watches. Designed for people who maintain a passion for watches, some brands focus on a luxurious, refined and highly desirable aesthetic and others create their selection of watches with intense function in mind such as U-Boat watches and Meccaniche Veloci watches. That said, each watch within the Elite section can be described as a design and technical masterpiece so make sure you take a look at the Elite watch section to read about these ultra high end brands in greater depth.
Once we begin to enjoy the warmer weather, this often provides inspiration and a more care-free attitude towards experimenting with accessories to adapt and spice up our summer style. It is amazing how one look can be transformed into a number of different ones with additions of various pieces of jewellery – avoiding the need for a complete wardrobe overhaul every year! Bold and statement jewellery is currently a key trend this season, with statement pieces seen on the catwalks and the High Street and used to add depth, colour and creativity to your personal look.
Amore & Baci have some extremely fun, elegant, sassy and unique pieces within their jewellery collection. What is particularly innovative about this brand is that you can create your own personalised bracelet or necklace with the addition of cute, feminine, striking and sophisticated Amore & Baci charms – add as many or as few as you wish whenever you like. The brand also features a selection of super glamorous and statement cocktail rings boasting exquisite colours, patterns and diamante embellishments.
Guess has some wonderful summer inspired new additions to their jewellery range and have especially homed in on the feminine and cute charm bracelet trend which is huge for summer 2010. You can purchase the unique Guess bracelet and add as many or as little charms as you wish, ranging from strawberries, shoes, four leaf clovers and even lipsticks! Diamante embellished and logo emblazoned silver pieces are common within the Guess jewellery collection and this brand is perfect for every girly girl who likes to be ultra feminine but still convey a sophisticated and style savvy attitude to her look!
Venus Beads have some gorgeous boho chic style beaded bracelets incorporating vibrant colours such as turquoise, pink, red, blue violet and black. Wear two or three stacked for a high fashion look or go for an individual bracelet to add an effective pop of colour!
Other jewellery brands include the urban street inspired Black Dice, the statement and edgy Police and Diesel and a selection of feminine, elegant, colourful and boho inspired jewellery pieces by CC Skye and Miss Sixty.
So that provides the summer round up of sunglasses, watches and jewellery and don’t forget to also check out our fabulous range of goggles and lifestyle accessories by brands including Oakley, Dragon, Adidas, Electric, Von Zipper and East Pak.
As well as a whole host of fantastic products, we promise to keep you updated with new brand additions and styles as well as celebrity and designer news and gossip in our daily updated Style Blog. We also have a Twitter page, whereby you can follow us @shadestation for instant and regular Shade Station tweets.
We make it our top priority to provide you with as many renowned designer sunglasses brands, watch brands and products as possible, in addition to the lesser known and unique ones that have just hit the style scene. We aim to cater for a range of style personalities and budgets and can ensure that each and every brand is also stocked at Shade Station due to its notorious and proven high quality. We believe that everyone has a unique sense of fashion and the huge array of accessories in the offering therefore allows you to create a bespoke look to your summer style.
We hope you enjoy browsing our collections and from all of us here at Shade Station, we wish you a happy and stylish summer!