Founded in 1984, Fossil watches make for the perfect go-to watch that ticks every box in terms of style, function and affordability. There are some amazing new summer styles in the Fossil watch mix so let’s take a look at some of the newest designs in the collection.
First we have the highly on trend and super stylish CE1002 Fossil unisex watch which with its summer inspired slim white ceramic strap (a key watch trend to look out for this season) and round dial with simple silver accents and sub dial date displays, this Fossil watch is versatile enough to take from day to night and will add a trendy edge to your overall look.
A similar style to the above is the ladies ES2437 Fossil watch, but this also incorporates a diamante embellished bezel and a smaller dial for a more feminine and glam look. The dial is also a striking combination of pastel pink and green – perfect for summer style!
Keeping the statement cuff and layered strap trend prominent, the JR1150 Fossil watch for men has a rugged aesthetic with a wide black leather strap and a slimmer top layer with silver stud detailing. The black dial with silver and red accents also incorporates a sub dial chronograph and date window and this is an incredibly masculine and statement watch that creatively fuses smart and striking style with superb function.
The JR1112 is a more dainty ladies version of the layered style Fossil watch with a narrower brown leather strap and also incorporates pretty and vibrant blue and yellow embroidered floral detailing and sky blue stitching. The petite square dial is a beautiful light blue tone which definitely adds to overall summer inspired look of the watch!
For something a little sporty and casual but equally chic, the FS4511 Fossil watch for men is kept understated and simple with its textured green fabric strap but still conveys the unique Fossil style.
The Fossil brand is renowned for its ability to provide a wide range of watches that boast different aesthetic style themes and ladies, if you are looking for a watch that is stunningly elegant and has a jewellery-like visual quality, the ES2498 Fossil watch is the perfect choice. With a diamante embellished case and a series of circular and half circular open links that also incorporate diamante stones in the adjoining links, the circular silver dial remains petite and demure. A wonderfully chic and glamorous Fossil watch!
These are just a few of the new Fossil watches that are in the offering and whether you are looking for casual, trend inspired, sporty, eclectic or glamorous, there is certainly a style that will appeal in the Fossil watch collection! Always placing quality as a top priority, Fossil watches are still accessible to many budgets so you can be assured that your Fossil watch investment will last and continue to look uniquely stylish for years to come.
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BCBG Max Azria is the fashion brand that is a hot favourite on the LA scene and the collection of BCBG Max Azria watches now here at Shade Station are stunning statement pieces that convey glamour, femininity, sophistication and just the right hint of sparkle, expertly uniting a fusion of cosmopolitan style inspirations and geared towards the modern lady.
Let’s take a look at some of the new styles that will add the perfect finishing touch to your spring/summer look!
First up we have the super striking Roulette VIP BCBG watch. With a gold plated case embellished in diamante stones, a sleek slim white leather strap and a bold round dial that allows you to view the interior watch mechanism and that is also emblazoned with diamantes, the dial section is intricately detailed and remains the effective focal point of the watch with the strap being chic and understated.
The Bauhaus BCBG watch is a popular favourite and depicts the essence of chic and sophisticated with understated but striking glamour. Boasting a sleek and slim black leather strap with a gold interior section and a circular dial with minimal gold detailing, this model is versatile and injects a perfectly polished finish to your look with that unique BCBG Max Azria edge. This style is also available in white and gold for a fresh, summery appeal.
The Releve BCBG watch can definitely be described as elegantly dramatic and reflects how the designer behind the brand Max Azria (pictured above) likes to add a jewellery-esque touch to the collection of watches. With a wide polished stainless steel bracelet strap that comprises of a series of diamante embellished open links in a pretty and feminine design, the petite square dial is also entirely embellished in diamante stones.
The Soleil watch is a great example of how Azria likes to incorporate unique shapes into the watch designs. The strap is kept simple in fresh white leather and the dial is circular and placed within a square shaped case that is slightly off-set so that the left-hand side is more prominent creating an exciting dynamic to the aesthetic. The exterior of the dial and case are beautifully embellished in diamante stones which against the white background, adds an exquisite finish to the watch (which is also available in black). Azria retains that element of soft and elegant femininity but places it among strong and defined shapes to create a unique impact.
BCBG Max Azria watches area fantastic choice if you like your accessories to be versatile but still add that element of striking glamour to your everyday look. Of course, some BCBG Max Azria watches are more day time or evening appropriate and so you can be as bold or understated as you wish in terms of glitz, but the collection in its entirety is sleek, refined, sophisticated and instantly creates a personal style statement. With celebrities such as Sharon Stone, Miley Cyrus (who collaborated with Azria on a clothing collection) and Kate Winslet among a few names who are fans of the BCBG Max Azria brand, it is definitely the ultimate in achieving a sense of striking, confident and ultra feminine style.
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We all know that Oakley is famous for its sponsorship of world class athletes which also helps the brand establish what the sports industry requires from its products. We can now share that one of these athletes has used his style creativity to help design a unique pair of Oakley sunglasses!
Gold medal winner Shaun White is what can be described as a bit of a rocker in the world of snowboarding and has been a core athlete within the Oakley brand for over ten years – also known for his love of street fashion. Transcending his skills on the slopes to the design board, Oakley has teamed up with Shaun and the result is a new pair of incredibly cool Oakley sunglasses called Holbrook.
In designing the new Holbrook sunglasses, Shaun (pictured) took inspiration from his passion for iconic male film legends of the 1940s, ’50s and ’60s and wanted to capture the essence of American cool and how everyday men rebelled against conformity and inspired the younger generation. The Holbrook sunglasses are his visualisation of that theme and are named after a small town on Route 66 which is notorious of being a town where both grit and glory take place on the wide open road.
In terms of style, the Oakley Holbrook sunglasses boast the classic retro look that Shaun wanted to achieve, with thick frames, arms which begin from the top of the frame and large, defined lenses. In true Oakley style, the sunglasses perfectly combine that vintage appeal with contemporary and innovative technologies!
The Holbrook sunglasses feature a stress-resistant frame made of the signature Oakley lightweight synthetic O Matter and are aesthetically emphasised with metal bolts at the top corners of the frames to add to the ‘gritty’ style. The lenses incorporate the unique Oakley High Definition Optics (HDO) with pure Plutonite lenses that filter out 100% of all UV light (not just UVA and UVB). All of these advanced technologies ensure optical precision, impact resistance and maximum eye protection.
In a range of different colours (frames and lenses) to choose from, the new Oakley Holbrook sunglasses look incredibly stylish, successfully portraying the theme that Shaun wanted to capture and are a completely unique model within the Oakley sunglasses collection. The product of an amazing Oakley/Athlete collaboration!
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Originally founded back in 1920 by Adi Dassler, sports brand Adidas has grown throughout the decades to become a global empire but still remains true to its original core value of providing athletes with the best equipment possible to maximise their performance but at affordable and accessible prices.
Adidas sunglasses are one of the most recent additions to the Adidas accessories collection and we are excited to have them soon to arrive at Shade Station!
Adidas has developed a range of highly functional sunglasses which in typical Adidas style, look incredibly sharp, sleek and on trend and have been created in co-operation with top athletes from around the world to ensure they provide the ultimate in eye protection. There range comprises of designs specifically for men and women as well as unisex designs. For all you ladies that like your sports shades to ooze style, then the Adidas ladies range will definitely appeal! Boasting fresh and contemporary frame colours such as red, ivory, dark blue and yellow, these make for the perfect sporting and lifestyle accessory!
Capturing that sporty but equally stylish theme, the Adidas sunglasses range comprises of noticeably futuristic designs with streamlined shapes, strong lines and contemporary, vibrant colours. With a wide range of wraparound, visor, frameless and more classically sporty styles, Adidas sunglasses are perfect for use when on-the-go and include the three stripe Adidas logo either on the frame, the arm or arm hinge.
The collection of Adidas sunglasses are made according to specific sports which include golf, cycling, running and adventure/multi-sport sunglasses which are ideal for use where your physical environment is likely to change. The sunglasses include technical features such as Light Stabilising Technology (LST) which intensifies light contrast and balances light fluctuations to prevent the eyes becoming tired, TRI-FIT adjustable temples and nose-rests for added security and fit, anti-glare lenses, exchangeable lenses, removable nose protection and convertible headbands for use when in extreme temperatures and high winds.
All Adidas sunglasses frames and lenses are made using highly durable materials, precision optics, and unique Adidas technologies including rimless performance inserts and inframe glazing adapters, all of which maximise visual performance, increase visual clarity and accuracy and provide the best eye protection possible in a range of environments.
In true, unique Adidas style, these sunglasses are sure to impress!
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When it comes to elite watches, you can’t get much more elite than the spectacular U-Boat watches. There are a number of collections within the U-Boat range and one of which; the Classico U-1001 can definitely be described as the crème de la crème of luxury watches.
Boasting a bold, robust and intense but sleek aesthetic, the U-Boat Classico U-1001 is probably the most aggressively styled watch within the U-Boat collection and is water resistant up to 1001 metres – hence the name of the model. Not just any water resistant watch can endure depths of this level and if you are looking to be diving into waters this deep, then you need a watch that will also go the distance and still have the ability to function perfectly.
Of course, a watch of this calibre has to incorporate some pretty high class materials and therefore the U-Boat Classico U-1001 includes a natural titanium case, sapphire scratch proof crystal, a black rubber hypoallergenic strap with a deployante buckle and two superimposed dials (within the main dial); one treated with superluminova and coloured pigments and the other one cut and treated with composed opaque black pigments.
The U-Boat Classico U-1001 watch is also highly sought after and unique as it is limited to strictly 1001 units with the serial number engraved in the back. Other features that will appeal to you tech lovers include a power reserve of 40 hours, the incorporation of 25 jewels, a unique protective crown case device and an impressive diameter of 55mm.
U-Boat watches are famous for their left-side oversized crown and allows the user to easily grip the crown and function the watch, even whilst wearing heavy duty gloves or when underwater. You can choose between blue, beige or orange numerals (only the numerals beyond the 15 minute mark are coloured) which are boldly presented for ease of viewing and also add a striking element to the overall aesthetic.
The Classico U-1001 is an incredibly impressive watch within the U-Boat watches collection and is the core, prominent model that sets the tone for the remainder of the U-Boat range. Bold, striking, exceptional functionality and boasting a use of the finest materials available – this is a watch that will make for an elite, luxury and sought after investment for life.
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We’re super excited about Tendence Watches – the hot, new, watch brand to hit Shade Station – and keen to share the dirty on this hip wristwear label with all watch lovers!
Tendence is a relatively new brand that began gathering momentum in 2009 via many mediums, including; editorial features in glossy mags, sponsoring racing drivers and football teams and through good old word of mouth. With a growing fan base and rave reviews, Tendence Watches is THE watch brand to look out for in 2010. Embraced by the European set and very popular in East Asia particularly among their celebrities, these solid, bold, striking watches are sure to hit the UK in a big way.
Tendence Watches describe their wristwear with the words ‘tempt’, ‘exquisite’, ‘avant-garde’, ‘captivate’ and most importantly ‘reliable’. This collective description admirably sums up the appeal of these deliciously stylish watches. With 7 different collections crammed full of attractive watches there’s a timepiece to suit every taste.
The designs range from the contemporary to simple and classic. The more contemporary Tendence watches, the ‘Rainbow’ ranges, err on the side of sporty and are colourful, with silicon straps, a mineral lens, 3 hand quartz movement and a water resistance of up to 300m. The numerals on every design are oversized which lends individuality and makes a stand out feature of the dial.
The ‘Gulliver’ watches are more classic, with either leather or silicon wrist straps, the same 3-hand quartz movement and similar oversized analogue features. However the designs are less chunky and some sport Swarovsky stones, whilst others have splashes of gold, exposed mechanics or a special treatment applied to the framework.
In addition to these collections there is a ‘Swiss’ Tendence Watch range and a ‘Limited Edition’ portfolio, both of which are very desirable and produced with the highest quality materials, including 18 carat gold!
If you like the sound of Tendence Watches and are keen to get your mitts on what will surely be the hottest watch brand this year, keep your eyes glued to these pages and we’ll let you know as soon as we get our hands on the goods!
Click here and we will notify you when they land.
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Oakley is one of the biggest sunglass companies in the world. With a history of technological innovation in the eyewear industry, they are the brand of choice for most professional and amateur sportsmen and women. Oakley sunglasses dominate the winter sports scene, extreme sports, cycling and athletics. The horizontally elongated O of their logo is a permanent fixture in active, competitive environments like the Tour de France, the Olympics (Winter and Summer) and among all adventure pursuits. But you may be surprised to know that Oakley sunglasses are also quite hip!
In the height of the fashionable Eighties, Oakley released a style of sunglasses to rival the popularity of the Ray Ban Wayfarer and Clubmaster. This directional pair of sunglasses were known as the Oakley Frogskins. The Frogskin style has a similar shape to the humble Wayfarer, but is slightly rounder and sports a far wider breadth of colour combinations and lenses. Embraced by actors and musicians in the 1980s, Oakley Frogskins became as notable as the decade itself.
Fast forward 10 years to the mid Nineties and the sale of Oakley Frogskin sunglasses was in decline. Eventually the style was discontinued, whilst Oakley concentrated their assault on the growing sports market. By the Noughties the Frogskins had become a classic style and any remaining pairs were entirely exclusive and swapping hands for hundreds of dollars. With the re-launch of their sunglasses rival the Wayfarer and the taste for all things retro a few years ago, Oakley decided it was high time their Frogskin style was spruced up and re-introduced to the gagging public! With 50 different colours and only limited runs on each model, Oakley Frogskin sunglasses have become ultra-exclusive. Loved by the likes of Kanye West, Zac Efron, Joel Madden and style sister Mary-Kate Olsen, Frogskins are the sexy, fun and very cool sunnies of choice.
Oakley has also introduced a four-legged friend into the sunglasses equation! Not content with releasing their iconic Eighties shades, it is now possible to buy Limited Edition Four-Legged Frogskins. This simply means your Oakley Frogskins will come with an extra pair of different coloured arm stems, giving the owner the opportunity to mix and match as they please!
Who said Wayfarers were the only shades to rule the retro sunglasses revival?
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We all know that Oakley sunglasses are top of the game in terms of providing exceptional eye protection and enhancing visual clarity whilst on the go during lifestyle and sporting activities.
Always at the cutting edge of eyewear technology, Oakley recently launched their unique HD Polarized lenses which work in the sense that they enhance the right colors whilst cutting the rays that may overwhelm your eyes, creating the correct visual contrast.
Moving one step further, Oakley HD Polarized lenses are now available in a collection of high-performance tints called OO Polarized which incorporate a unique filter that balances light waves to provide rich, vibrant color and all round better visual contrast. Ultimately Oakley OO Polarized lenses help you judge depth and distance more accurately whilst allowing you to enjoy those small visual details that you may otherwise miss out on!
There are a range of OO Polarized lenses available, all of which work to sharpen vision whilst also blocking out high-energy light that will tire your eyes and create a washed out visual quality. Here is a rundown of the OO Polarized lenses for you to choose from based on the environments in which you may require them-:
Oakley OO GREY POLARIZED
These lenses are great for diminishing glare and harsh wavelengths and are effective for use in a wide range of environments.
Oakley OO RED IRIDIUM®POLARIZED
These are perfect for when you want to prevent even more glare on asphalt or water. The lenses incorporate Oakley’s unique permanent Iridium coating and effectively turn light transmission even more, made particularly for use in the medium-bright light that comes with hazy skies.
Oakley OO BLACK IRIDIUM POLARIZED
Made for use during those bright sunny days! These lenses offer the benefits of Iridium coating, and are engineered for use in places where incredibly bright solar rays flood roads, water surfaces and snow. These lenses rapidly even out the blinding glare to avoid hurting the eyes and allow clear and undistorted vision.
As you can see, the Oakley OO Polarized lenses are the perfect way to ensure that your eyes are protected as well as creating the correct visual contrast so that you are free to enjoy the scenery!
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We all know that pop diva and actress Madonna has always been a huge fan of the Italian Dolce & Gabbana brand and also has a strong friendship with the two designers Domenico Dolce and Stefano Gabbana; the creative brains behind the iconic label. The designers have often used Madonna in their advertising campaigns, including the latest spring campaign and have even designed pieces using her look and ambitious personality as the main inspiration. Madonna has a classic and sophisticated but edgy style and isn’t afraid to experiment with different looks which Dolce & Gabbana have always admired.
We didn’t think it would be long before Madonna and Dolce & Gabbana teamed up to create their own collection and now we are very excited to announce that the trio have taken their fashion relationship to the next level by collaborating on a new sunglasses collection called MDG Madonna For Dolce & Gabbana which will soon arrive at Shade Station!
Madonna has taken an active role in the design process and was clear about how she wanted the shape of the frames and even the logo designed (we love how she has made sure her initial is first!).
The collection comprises of a six piece range of oversized and wraparound styles, all of which are sleek, sexy and feminine and representative of Madonna’s personal chic style and in keeping with the overall look of the Dolce & Gabbana brand. Each pair of sunglasses feature the MDG logo on the arm with the ‘M’ embellished in beautiful diamante stones.
Madonna will also be the face of the MDG advertising campaign which will show her modeling the sunglasses in all their stylish glory.
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Hot off the Press this week is the first of its kind, a black titanium watch from U-Boat watches. Unique to the watch world, this 52mm black titanium U-boat watch weighs just 179g and is waterproof up to 200m. Titanium has the highest strength to weight ratio of any metal and is resistant to corrosion. This makes it a very useful material in the design of water-resistant products, like watches designed for scuba diving and other water based activities. Due to the extreme pressures the watch may be subjected to at 200m below sea-level, the exhibition glass displaying the watch movement has been reduced in size, to just show the balance wheel.
The ‘52mm’ refers to the width of the watch face – U-Boat watches range in size from 45mm to 55mm. The label is famed for producing oversized wristwear with a utilitarian, sturdy and surprisingly sexy appearance. They are also known for placing the crown and chronograph pushers to the left of the watch so as not to obstruct movement and to offer more security – known in U-Boat speak as the ‘left hook’. The ‘52mm’ black titanium hottie uses Valjoux Movement (that’s Swiss-made chronograph movement to the uninformed among us) and has a power reserve of 44 hours at 28,800 alternations per hour.
U-Boat watches have an interesting heritage. Although the company was created in the 1940s to produce precision watches for pilots, only one batch of watches made it out the factory, due to the Second World War. It wasn’t until 1999 that the grandson of the creator, Italo Fontana, resurrected the company and began designing high calibre watches, for the sports and luxury markets.
U-Boat watches have a distinct nautical-military style, that wouldn’t look amiss on the arm of a suave looking man of action. Their watches are built for the outdoors but lend themselves stylishly to more comfortable, glamorous surroundings. For instance U-Boat watches have been the official sponsors of the American Grammy Awards in the past and celebrity fans include action men Arnold Schwarzenegger and Sly Stallone.
U-Boats incredible 52mm black titanium watch, is not only unique, it is also very exclusive. With just 200 pieces created, this special wristpiece has watch lovers around the world clamoring to get their hands on a piece of history.
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