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Shade Lifestyle
Black Dice Watches-Accessorising the urban music scene
Black Dice watches have a strong connection with the urban music genre and are often seen on the wrists of music artists and industry professionals. Pimped by the likes of JLS, Radio One’s Reggie Yates, Jay Sean and ’soon to be Strictly Dancing judge’ Alesha Dixon, these bold statement wrist pieces offer bling and functionality.
At last years MOBO awards (Music of Black Origin) Black Dice watches were a talking point as celebrities and singers fought to get their hands on some free loot and this years awards will be no exception. As the nominations were unveiled yesterday for the 2009 awards, (September 30th in Glasgow), Shade Station predicts many of the MOBO nominees, performers and audience members will be seen sporting Black Dice watches.
The MOBO awards are a great platform for celebrities to show the world their style and the labels they love wearing. No industry is quite so image obsessed as the urban music scene, where accessories, watches and footwear are as important as the clothes worn. Black Dice is reflective of this stylish scene and their watches are edgy and extremely well designed.
Founded in 2006, Black Dice has enjoyed remarkable success for a relative newbie. Their celebrity following, super fly designs and above all, affordable prices, has meant Black Dice wristwear now dominates the consumer watch market and is definitely a label to keep your eye on!
Click here to visit our Black Dice Watches section
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Alesha Dixon, Black Dice, Black Dice watches, Jay Sean, JLS, MOBO Awards, Reggie Yates, Shade Station, urban music, watches, wristwear
Police Sponsors Formula 2 Driver Edoardo Piscopo
We all know that Police is one of the most stylish brands out there; renowned for its slick looking products which is of course helped by the super slick icons who represent it including none other than David Beckham. However, the Police brand is said to be becoming more popular among a younger crowd who are very conscious of establishing their own unique and outgoing style at an early age.
This is possibly also due to the Italian brand becoming the official sponsor of Italian Formula 2 driver Edoardo Piscopo who is young, talented and stylish. Piscopo is currently competing in the championship which finishes in November and thus a great chance for Police to be ever present amongst a younger consumer base. Police also gained further exposure earlier this year when it was featured in the Tiny Dancer video; a hit by hip hop artist Ironik.
Police is undoubtedly stylish and also has some very funky new watches for autumn/winter which will definitely appeal to a younger crowd as well as slightly older (or at least within the market it has always been most popular). Some great new models include the Police Sidewinder with a polished stainless steel bracelet – very slick and a multi functional 
chronograph. This watch is typically Police chic and will take you from day to night in an instant. If you prefer something a little more classic in design the Patrol –X Police watch with its black face and multi strand polished band is perfect and would appeal to a wide age range and style preference yet still very much unique to Police. There are also some beautiful and feminine styles for the girls as well as some more urban and edgy models. A selection of these are on sale here at Shade Station to be sure to check the page out.
The Police brand certainly has a unique sense of style and manages to keep its products simple and effortlessly cool yet exciting and fresh. Aware that it can also appeal to a younger crowd it is definitely the brand to be seen wearing so be sure to take a look at the great new styles and keep up with the cool kids this season!
Click here to visit our Police Watches section
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David Beckhma, Edoardo Piscopo, Formula 2, Ironik, Patrol - X, Police, Police Sidewinder, Police watches, Shade Station, Tiny Dancer
Nixon Watches-Nixon Magic
Nixon produce some of the chunkiest, coolest looking watches we’ve ever had the pleasure to set eyes on. Their beautifully crafted timespieces are ‘the business’ – They are unashamedly large and stylised, yet totally unpretentious.
Nixon design bold watches for people with bags of attitudes. It’s no coincidence that stars like Johnny Depp and skateboarder Tony Hawk wear Nixon. Nixon fans are design conscious, yet aren’t led by fashions or trends, they know what they like and are comfortable in their own skin. More often than not associated with the male species and very popular amongst the extreme sports crowd, Nixon watches are real, sturdy and classic.
Nixon’s popularity has cemented itself this month with the launch of the new Nixon range into Bloomingdales in New York. In association with the very hip NYLON magazine, Nixon has wisely chosen September’s New York Fashion Week for its launch, ensuring the media gives the event all the attention it deserves! With a permanent seat in one of New York’s premier fashion stores, Nixon is certain to win over New York City women with their cool wristwear and funky designs, whilst seducing even more men to the Nixon side.
Thankfully you don’t have to travel to the Big Apple to get your Nixon fix. Shade Station is an official Nixon dealer and as such we have an amazing range of Nixon watches on the website to suit people on all budgets. Click here to find out more!!
Click here to visit our Nixon Watches section
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Bloomingdales, Jonny Depp, New York, nixon, Nixon watch, Nixon watches, Shade Station, Tony Hawk, watches, wristwear
DKNY Watches-DKNY Launches iPhone App
I admit it; I am a huge geek when it comes to new shiny technology and a combination of that and fashion is a winning combination in my book. So when I learnt that Donna Karen, founder of DKNY has launched an iPhone application (or app as they are more commonly referred to), this certainly got my attention.
DKNY prides itself on conveying a true sense of New York within its collections and as this is a city at the forefront of design and technology, this new app aims to get the label closer to its target audience; technology savvy individuals who are likely to use phone applications as a way of getting instant access to their favourite brands. The app will provide its users with regular updates of what Donna Karen is getting up to, new collections, her personal thoughts and passions and more about portraying DKNY as a lifestyle brand that users can relate to and feel closer to and move beyond specifically the fashion element of the label.
The new iPhone app has ultimately been designed as a way of using technology to interact with the customer in the same way as the designer does in the dressing room. It may not be as personal but it is instant and convenient.
DKNY is constantly updating its fabulous watch collections and the new app will enable customers to instantly check out new styles and learn about the creation behind them as opposed to just buying the product. As a brand, DKNY is certainly moving with the times in both its products and marketing tools and this is a huge factor in why people love it so much. It just goes to show that geek truly is chic!
Click here to visit our DKNY Watches section
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app, DKNY, DKNY watches, Donna Karen, iPhone application, New York
Flash some wrist candy! Adidas Watches!
The end of the summer doesn’t spell the end of candy coloured watches in our books. Just because the sun has gone into hibernation, doesn’t mean we can’t flash a colourful wristwatch when the fancy takes us.
Along with LTD watches, Adidas Oddity Candy watches have been massively on our radar this season. Nailing the colour trend nicely, Adidas have seduced both the fashion consumer market and the sports market. With celebs like Lindsay Lohan and Paris Hilton running around La La Land sporting Oddity Candy watches and an unparalleled sporting heritage to it’s name, Adidas has a lot to be happy about.
Their brilliantly titled Oddity Candy watch range, has been engineered to appeal to sports buffs – with classic features such as a timer, a ten lap memory, water resistant design and a back lit display – however the aesthetics of the watch means it has mass appeal beyond sport as well. The collection is fashionably chunky and comes in a wide range of colours, including lemon, shocking pink, green and purple. Adidas Oddity Candy watches can be bought in single block colours or in contrasting colours, such as a white wrist strap with a blue face.
With Adidas sponsoring some of the biggest names in sport (think Beckham and our 2009 Ashes winners, the England cricket team), you’d be hard pushed to find a more relevant or contemporary watch brand to allie yourself to.
Click here to visit our Adidas Watches section
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Adidas, Adidas Oddity Candy watch, Adidas watches, colourful watch, David Beckham, Lindsay Lohan, Paris Hilton, sports watch
Guess Watches – Sleek, Sexy and Sophisticated
The super cool, stylish and sexy brand Guess was founded back in the early 1980’s by the French Marciano brothers who favoured an exquisite yet fun and flirty style. First famous for its range of jeans which sold off the shelves in almost record time, the brand soon became hugely popular around the world. What is loved about Guess is that it represents all American style with European appeal.
Indeed, the Guess range soon extended to accessories and Guess watches are a favourite among many celebrities and fashionistas due to the fresh and innovative designs with that element of bling that every girl (or most) desires! Guess watches consist of a wide range of styles from casual to super sexy and everything in between. There are some wonderful new season styles which have recently launched including the demurely named Willow timepiece. Chic, sophisticated and with a real look of indulgence, this watch has a gold stainless steel dial with diamante embellishments and a tan croc leather styled band. This is definitely a statement watch which is sure to get you noticed (think Paris Hilton style!) but also comes in black and gold if you prefer something a little more neutral. The Mini Triangle Guess watch is extremely visually striking with a stark white dial and leather band and silver diamante stones around the perimeter of the face. This watch also features the classic Guess triangle logo on the dial and is a simple yet stunning design.
I absolutely adore anything girly, sparkly or pink so Guess is a personal favourite of mine as it is completely
in tune with my style. Fear not though as if you are perhaps prefer something edgy or funky and bling isn’t your thing then there are some gorgeous styles such as the new Altitude watch which perhaps appeals to a more urban sense of fashion. This is a men’s watch but would also look very cool and funky on girls.
Guess is definitely a fashion forward brand (just take a look at the sleek and sexy advertising campaigns) and the range of watches is extremely diverse but each model is still very much in keeping with the brand’s themes and values. Guess likes to really get inside the mind of the potential wearer and recognises that providing various styles for different preferences and personalities is absolutely essential. There are some gorgeous Guess watches to look out for this season and as ever, it is one of the hottest brands to be seen in!
Click here to visit our Guess Watches section
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Altitude watch, guess, Guess Watches, Marciano brothers, Mini Triangle Guess watch, Paris Hilton, Willow timepiece