Oakley Sunglasses built for Sport
With all eyes on the tennis at Wimbledon this week we wanted to highlight the importance of wearing the correct sunglasses to play sport in. Although many tennis players like the Venus and Serena Williams, Andy Murray and Roger Federer are seen without eye protection and often opt for visors and caps instead, they could be doing irreversible damage to their eyes whilst playing. Simply wearing sunglasses designed for sport would act as a preventative measure towards cataracts and muscular degeneration and could also improve their game!
Sports sunglasses differ from regular shades because they are designed with the active sportsman in mind;
Sports sunglasses are ergonomically designed to ensure a closer fit, so no flapping up and down whilst you’re running to the net and they are also comfortable enough to to wear whilst exerting yourself!
On-court glare is reduced by polarised lenses which reduce light and reflection from the surface of the court (and protect from UVA, UVB and UVC light) enabling you to read the game better and prevent squinting.
Most sports sunglasses are equipped with high impact lenses, meaning you won’t be caught between the eyes with a tennis ball flying at 100mph!
Although there are a handful of good brands that specialise in sunglasses for Tennis, Shade Station recommends Oakley sunglasses for all round protection and the all important ‘cool factor’. With a rich heritage of specialist sports technology and innovation, Oakley is the eyewear brand of choice worn by the majority of serious sportsmen and women.
Various tennis players on the tour circuit are aware of the significance of wearing sunglasses, including Aussie Samantha Stosur, ranked World No 18 who wears Oakley’s ‘Enduring’ style to reduce the sun’s glare. She says of the sunglasses ” I notice after matches, my eyes aren’t tired at the end of the day, unlike a lot of people who don’t wear them.”
Take it from a pro, your vision is precious so do all you can to protect it!
Check out next week’s blog where we’ll be bringing you all the celebrity sunglasses action at Wimbledon 2009!
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Andy Murray, Oakley, Oakley sunglasses, Oakley's Enduring, Roger Federer, Samantha Stosur, Serena Williams, Shade Station, shades, Sports sunglasses, sunnies, Tennis, Venus Williams, Wimbledon
Ray Ban Gets Colourful!
It is safe to say that Ray Bans are one of the most popular of all the sunglasses brands. They like to keep their look fresh and modern yet still retain the classic Ray Ban style. So what better way to update their shades than with a bold and vibrant splash of colour? For 2009 Ray Ban have released their most classic sunglass models in a variety of bold colours to appeal to the key trends this season.
The classic Ray Ban style is the Wayfarer and the brand continues to add new colours including blue, purple 
red and pink. The new RB2132 Wayfarers in neon blue have only a very slighted tinted blue lens so they look almost like glasses – a trend spotted on a number of celebrities recently and huge for this season. These are also available in hot pink.
The Ray Ban Clubmasters have also been presented in bold new colours. These classic frames which were popular in the 1950’s and 60’s have been seen adorning the faces of many festival going celeb and style icon in the new colours including all American red, white and blue plus brown, beige, green, purple and white. The Ray Ban aviator styles are also now available in five new cool colours which have a distinctive vintage look and great for adding an element of fun chic to your summer outfit.
Ray Ban is definitely a favourite choice among the celebs, particularly these new coloured versions. Actress Liv Tyler was papped wearing a turquoise Wayfarer style and Jessica Biel was seen out and about in Beverly Hills teaming her fushia pink Ray Bans with a super chic white coat. The new colours inject an element of fun and are perfect for the summer months. The music festivals this year are sure to be adorned with people sporting a vibrant pair of Ray Bans so why not get involved and add a splash of colour to your summer look?
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Tags:Jessica Biel, Liv Tyler, Ray Ban, Ray Ban Clubmasters, Ray Ban sunglasses, Wayfarers
Ed Hardy Watches – Tattoo fever sets in!
Do you like the aesthetics of ink and body art? Do you hanker after the tats Angelina Jolie, Megan Fox and David Beckham display but squeal at the sight of a needle? If the thought of permanent ink is a big no go for you but you love the distinctive ink style, it’s time you look to the latest craze in La la land – Ed Hardy.
Don Ed Hardy one of the world’s foremost tattoo artists has paired up with fashion entrepreneur Christian Audigier (the man behind Von Dutch) to produce a range of clothing, watches and accessories, all displaying traditional tattoo patterns. Launched in 2004 this cult brand has a massive celebrity following and is becoming increasingly popular with men and women globally.
As the word spreads about the appeal of Ed Hardy, Shade Station is proud to be able to bring you their ultra cool collection of Ed Hardy watches. Brightly coloured and all featuring tattoo iconography including love hearts, eagles, skull and cross bones, tigers and panthers, the Ed Hardy range of wristwear is unashamedly colourful and brash. Large chunky cuffs are common, however traditional leather straps and pretty stainless steel bracelets are also available. Already worn by the likes of Britney Spears, US reality TV star Kim Kardashian, Christian Millian, Mischa Barton and Akon, Ed Hardy IS the label to be seen in and Ed Hardy watches are certainly the hippest way to tell the time this year!
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Tags:Angelina Jolie, body art, Christian Audigier, David Beckham, Don Ed Hardy, Ed Hardy, Ed Hardy watches, Megan Fox, Shade Station, tattoo, Von Dutch
“Oo La La” Chanel Sunglasses
In 1999 the House of Chanel introduced its first line of sunglasses despite the iconic designer Coco Chanel passing away 28 years previous. Inspired by her own creations, Karl Lagerfeld, at that point the creative brain behind Fendi, decided to launch a line of Chanel eyewear which has risen dramatically in popularity due to grand advertising campaigns and of course, being featured on the silver screen.
Every time I think of Chanel, I immediately immerse into a dream filled with luxury, sophistication and glamour. There is definitely no wrong time to be seen wearing a pair of Chanel shades – they are absolutely appropriate for every occasion be it the oversized frames or a chic visor style. The brand always exceeds expectations and with a range of diamante designs, luxuriously styled arms, intertwining C’s and the Chanel’s 
unique flower designs, Chanel is a brand which always manages to achieve classic styling with contemporary trends. Some of the frames are beautifully patterned with a crystal weave effect for example (as with the Chanel Sunglasses CH5145) and the iconic CC logo located on the arms. Let’s face it, a pair of Chanel sunglasses are a to-die-for accessory which every girl desires to own.
Indeed celebrities have a huge impact on establishing the popularity of a brand but Chanel is one of those classic labels whose identity will also benefit the celebrity spotted wearing it. A stunning pair of sunglasses, 
as we all know can make a huge statement about the wearer’s personality, status, wealth and of course style. Hiding behind shades might certainly portray an air of mystery, but can also reveal a great deal. The celebrities and members of the fash pack who wear Chanel sunglasses include Lauren Conrad, Lindsay Lohan, Madonna, Sarah Michelle Gellar, Mary Kate Olsen and Anne Hathaway to name only a few.
Despite being designed and launched by Lagerfeld, with the range of Chanel sunglasses he has perfectly encapsulated the essence of Coco Chanel’s love of exquisite yet simple designs which portray character, personality and ultimate femininity. A pair of Chanel sunglasses will look fantastic for life and are a sure winning investment.
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Tags:Anne Hathaway, Chanel Shades CH5145, chanel sunglasses, Coco Chanel, Fendi, House of Chanel, Karl Lagerfeld, Lauren Conrad, Lindsay Lohan, Madonna, Mary Kate Olsen, Sarah Michelle Gellar
Join the ‘Fash Pack’ with Adidas Oddity Candy Wristwear
Colour is big news this summer and Shade Station is spoiling you with our on-trend colour palette and amazing selection of designer watches and sunglasses. For your fashionable summer wristwear look no further than Adidas and their new Oddity Candy range. The equivalent to Lancôme’s Juicy Tube Lipgloss for lips these brightly coloured watches will arm you with perfect digital timing and the necessary pop of colour on your wrist to embrace this season’s trend.
“But I don’t ‘do’ sport!”
Yes, that may be the case but we bet you still wear Adidas shell toes to the pub and have worn an adidas tracksuit or hooded top to the supermarket at some point. Adidas is of course the premier sports label, however it is also a lifestyle label. Stella McCartney and Japanese designer Yohji Yamamoto both know this, as does glossy magazine, Instyle, which featured the Adidas wrist-candy in last months issue. The point is; Adidas Oddity Candy watches are both functional and superbly fashionable.
With a rainbow selection of hues, the Oddity Candy range has colours to suit all tastes, from turquoise and dusky red to green and baby pink. For those with more traditional tastes, white and black are available and those who embrace colour will love the Adidas Oddity Candy watch in ‘vibrant orange’, which is exclusive to Shade Station.
For all your pursuits this summer, colour is a must and the easiest way to wear it, is a burst of Oddity Candy on your wrist!
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Adidas, Adidas Oddity Candy, Adidas watches, colour, Instyle, perfect digital timing, Stella McCartney, watch, wrist-candy, wristwear, Yohji Yamamoto
Zodiac Watches – A True Classic Brand
The creator of Zodiac watches was Ariste Calame who originated from of Le Locle in Switzerland. Calame’s family were renowned for designing and making quality timepieces and Calame then established his own workshop in 1882. The young designer held a burning ambition to create the most innovative Swiss timepiece in the world which he then achieved by incorporating extreme quality control into his work. Zodiac was soon born.
In 1930, Calame’s company produced the first automatic sports watch which is a very early version of the .JPG)
famous Zodiac Autographic. The Autographic was self-winding with a power reserve gauge, had an unbreakable crystal, a radium dial, seventeen jewels and was both water and shock resistant. It soon became the official watch of the Swiss Federal Railways.
Zodiac watches are aimed at individuals who like to live life on the edge have a sense of adventure. The brand features a fantastic collection of sports orientated timepieces including sailing watches, diving watches and pilot watches. Today’s Zodiac watches feature bold colours, high-quality sapphire and mineral crystals and accurate Swiss quartz movements.
Zodiac watches are the ultimate in high quality which is exactly how Calame aimed to design them back in the early 1900’s. Although Zodiac watches have now existed for over 120 years, the new millennium marked a new beginning for these fine Swiss watches when the company was purchased by Fossil who have injected some modern design and new concepts. The end result is a collection of watches that maintain their original values but boast a revamped hint of contemporary design. Durable, functional and exceptionally stylish!
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Tags:Ariste Calame, Fossil, Swiss Federal Railways, Swiss quartz movements, Zodiac Autographic, Zodiac watches
A Splash of colour with LTD watches
Summer 2009 is all about colour and the bolder the better! After all, celebrating those precious few months of sunshine with a splash of colour in our look is fun and the looks on the catwalks have certainly reflected the same opinion. Perhaps if you’re not all about colour in your clothes, the best way to inject some dazzling tones in your overall look is with accessories and with LTD watches, you can definitely go to town on this!
LTD watches, well, the clue is in the name, are strictly limited edition and each one comes in bright colours which perfectly fit this season’s trends. It is surprising how with just one colourful watch, it can add an instant lift to any outfit. The range of LTD watches are available in vibrant colours such as green, yellow, white, pink and blue. The LTD Watch 020103 in high polished white is extremely visual and injects a summer look into your outfit. This white style is also available with various dial colours if you like to mix it up a little and avoid one block colour. The LTD Watch 050103 in sunshine yellow and featuring a red dial is one of the most striking of the range and is definitely bold and fun! The baby pink LTD Watch 060102 is gorgeously girly although like the rest of the range, is unisex.
Gone are the times (or trends) whereby your clothes and colour coordination had to match exactly. For summer 2009 at least, you can be as experimental with colour as you wish and it seems the more the clash the better! Why not team a yellow LTD watch with a piece of red clothing for example. Or perhaps the blue LTD watch with white skinny jeans for a quirky take on the nautical trend. A simple bit of creativity with your accessories can achieve a high fashion look and establish you as a real fashion and trend innovator.
The great thing about the range of LTD watches, especially in these economically challenging times are that at £49 they are extremely budget friendly and the option is there to go for a few choices. As they are also limited edition you will be buying something completely unique. Rumour has it that this will be a great summer so why not opt for a brightly coloured LTD watch to add some pzazz and colour to your look!
At Shade Station we have the full range of LTD watches in addition to a host of other watches, sunglasses and jewellery from designer brands including Seksy, Philippe Starck, Chanel and D Squared. For further information on any of our products, please feel free to call us on 08708 332200 or email us on info@shadestation.co.uk.
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Celebrity Sunglasses at Cannes 2009!
If you’re celebrity savvy like us you will have been watching all the action at the recent 2009 Cannes Film Festival with interest. The stars, the dresses, the parties and the gossip kept us entertained for at least a week!
Angelina and Brad put on a show of togetherness in answer to reports of an imminent split. Penelope Cruz braved the festival whilst suffering with flu. Twilight’s Robert Pattinson’s non-stop partying was widely reported. Surprise at the pairing of Hero’s Hayden Panettiere and T4’s Steve Jones, seen canoodling onboard David Furnish’s yacht for the duration of the festival. Paris Hilton and her beau Doug Reinhart courting the paps as usual and Mariah Carey promoting her new film ‘Precious’. As well as 2 films depicting the life of Mademoiselle Chanel and an appearance from Chanel‘s Creative Director, the unflappable Karl Lagerfeld, made for an exciting festival.
The French Riviera was awash with Hollywood Glitterati and the sun shone brightly, so unsurprisingly we were treated to a role call of the latest, most fashionable designer sunglasses as modelled by the A-Listers.
Police sunglasses were a popular choice amongst the men, with director Quentin Tarantino, rapper Neyo and the newly reformed Spandau Ballet all sporting various cool looking styles. Brad Pitt took to the Red Carpet for his movie ‘Inglourious Basterds’ wearing top to toe Tom Ford including a sharp looking pair of Tom Ford style aviators. Both Robert Pattinson and Orlando Bloom flew the flag for Ray Ban, with the Twilight star rocking some Ray Ban Clubmasters and Bloom wearing nothing but swimming shorts and a pair of Ray Ban Wayfarers.
German born Diane Kruger is rarely seen without her Ray Ban Wayfarers and Cannes was no exception this year. Eva Longoria turned up the heat with a sizzling pair of large red Gina sunglasses by Louis Vuitton accompanied by her husband, basketball player Tony Parker. Red head Julianne Moore was pictured wearing a stunning pair of oversized black Gucci sunglasses and singer Mariah Carey chose a fabulous pair of Roberto Cavalli sunglasses for her photo call. Closing this year’s festival was Chanel muse and actress Anna Mouglalis with her film ‘Coco Chanel & Igor Strvinsky’ wearing… Chanel sunglasses – bien sur!
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Tags:Angelina, Anna Mouglalis, Brad Pitt, Cannes Film Festival 2009, chanel, David Furnish, Eva Longoria, Gina sunglasses, gucci, Hayden Panettiere, Julianne Moore, Karl Lagerfeld, Louis Vuitton, Mariah Carey, Neyo, Paris Hilton, Penelope Cruz, Quentin Tarantino, Ray Ban Clubmasters, Ray Ban Wayfarers, Robert Pattinson, shades, Spandau Ballet, Steve Jones, sunglasses, Tom Ford
Understated Cool – Diesel Watches
Diesel watches are the absolute essence of understated cool. Symbolising a sign of a modern, cosmopolitan lifestyle, with your wrist adorned with one of the brand’s funky yet sophisticated timepieces you will portray fashion status, personality and casual elegance.
The Diesel watch collection is fantastic and there are designs and styles to suit every occasion. New for 2009 comes the exclusive DZ5147 watch which is feminine at its best but yet still edgy enough to look cool. In bold purple with a scrunched leather strap and purple dial, the rose cold plated detail compliments the main purple and this is certainly a watch designed to be noticed. Diesel is renowned for its team of innovative designers and the men’s gold plated stainless steel DZ7112 watch is the perfect example of how Diesel is one of the most cutting edge brands out there. With a slick multi-strand bracelet and a multi functional LED dial, this timepiece has a futuristic vibe and is great 
for cool evening wear. Extremely funky and unique is the Diesel DZ5162 for women. I would imagine that this design has never been seen before with a triple coloured bracelet style band and the small offset dial. This is a great fashion piece and sure to be the source of many conversations and compliments!
Of course, Diesel is famous for being edgy and urban and has quite the celebrity following including Jessica Simpson and Britney Spears, who have both being pictured wearing Diesel watches. The brand is so popular because the cutting edge designs are high fashion in style and quality yet the high street price tag means that everyone can look great in amazing designs for an affordable or at least reasonable amount. Opt for a Diesel watch and it will be an accessory which lasts and looks great for years to come.
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Tags:Britney Spears, Diesel DZ5147 watch, Diesel DZ5162 watch, Diesel DZ7112 watch, Diesel watches, Jessica Simpson