Gucci’s flagship London store at 18 Sloane Street was recently treated to a renovation to bring it in line with the brand’s contemporary 21st Century image. The new-look boutique was unveiled on the eve of the G20 meeting in April, as Alexandra Schulman, the editor of British Vogue threw a lavish dinner for Gucci’s creative director Frida Giannini. Guests and revelers included Sophie Dahl with fiancé Jamie Cullum, Claudia Schiffer, the Geldof sisters and Richard Ashcroft.
Just like their stores, Gucci’s campaigns are hitting more modern notes. Using a slew of hip stars to promote their fresh image, glossy Gucci ads have seen actress Clare Danes, popstar Rhianna and Brit model Lily Donaldson fly the glamorous Gucci flag.
Often going above and beyond her Gucci obligations, Rhianna in particular is a huge fan of the label. She is pictured regularly wearing Gucci and sporting the most up-to-date Gucci sunglasses. Other fans of Gucci sunglasses include Catherine Zeta-Jones, Kylie, Paris Hilton, Angelina Jolie, Madonna, Katherine Heigl and the beautiful Camilla Belle.
Often ostentatious Gucci sunglasses celebrate the label’s glitzy vibrant Italian heritage. Bold and strong with arresting detail on the arms, regularly incorporating the ‘G’ of the logo, Gucci shades are flash and fabulous. The new collection for 2009 is comprehensive and smart, using cut out detailing, hints of gold, hearts and baroque patterns. Colours are diverse, from black and tortoiseshell to red and white, there’s a shade for every fashionista. And the styles vary greatly too, from classic over-sized square and circular lenses and frames to blinged up aviators and a nod to the ever-popular ray-ban style.
Proving there’s still plenty of call for striking European style shades, Gucci have come up trumps with this season’s sunglasses collection and we urge you to unleash your inner diva and GO GUCCI!
Alexandra Schulman, Angelina Jolie, aviator, Camilla Belle, Clare Danes, Claudia Schiffer, Geldfor sisters, gucci, Gucci sunglasses, Katherine Heigl, Lily Donaldson, Madonna, Paris Hilton, Rhianna, shades, Sophie Dahl, sunglasses, Vogue
As a brand Oakley gains its popularity from the fact that a great deal of time and research is invested in creating new designs. That is why each pair of sunglasses are made using the latest eyewear technology. There are 2 new designs to look out for in the Oakley collection, both of which are at the height of visual and functional quality.
After four years of research and design, the Oakley Pit Boss sport sunglasses have been released as the flagship product for the new Oakley Elite collection. Jim Jannard, the founder of Oakley sunglasses is largely responsible for ensuring that the Pit Boss shades mark the ultimate in perfection. The frames feature sport polarized and smudge proof lenses with ultra lightweight titanium inserts and an O-Matter frame. The wrap around visor style Pit Boss sunglasses are crafted to perfection and look absolutely striking in true Oakley style!
The next new design comes in the form of the boldly named Oakley Jawbone sunglasses. Made using the latest design technology, these frames are completely unique and have never been seen before in the sports eyewear industry. What make the Jawbone shades so special is that they have been created specifically around achieving precise visual clarity and protection. Oakley has developed a new Switchlock Technology for the Jawbones allowing the lower part of the frame to open which means the user has the ability to change the lens. With just one pair of sunglasses your vision will be maximised regardless of the activity and you can adapt your lens requirements according to the light. You do not need to worry about finger prints as there is minimal handling involved. The nose piece can be adjusted and the newly designed Three-Point Fit mechanism also ensures the frame touches the wearer only at the bridge of the nose and the sides of the head to increase flexibility.
These 2 new additions to the Oakley range are prime examples of how the brand places emphasis on taking time to create never seen before revolutionary products. Designed for sports, in typical Oakley fashion, the frames also look extremely cool and it is fair to say that as a sports enthusiast or competitor you will simply not find anything better as Oakley are definitely the main leaders in eyewear technology.
Jim Jannard, O-Matter frame, Oakley, Oakley Elite collection, Oakley Jawbone, Oakley Pit Boss, Oakley PitBoss, Oakley sunglasses, Switchlock Technology. Three-Point fit mechanism
Domenico Dolce and Stefano Gabbana know exactly how to create a stir. From their sexy designs and their sunglasses to their catwalk shows and adverts, the D&G impact is super and sensational. Known for the glamorous dresses they design and their big statement sunglasses, D&G have been wooing stylish men and women across the globe for over 20 years.
In recent years their advertising has taken centre stage, as their choice of models have wowed the public and been the basis for much admiration and discussion. You may be familiar with the name David Gandy. In 2006 he was recruited by D&G and has since been the face of D&G’s Light Blue fragrance, as well as taking to the catwalk for D&G every season. This delicious piece of eye-candy, originally from Essex, got women every wear hot under the collar as he posed seductively in a pair of white briefs and little else, to advertise the D&G scent.
In a clever ploy to tantalise the opposite sex, D&G’s next talking point came in the form of a pouting Marilyn-esque Scarlett Johansson, deployed to seduce men and win over women for the launch of their 2009 Cosmetics Collection – ‘The Make Up’. Chosen for her natural beauty, chameleon qualities and her sensual, provocative nature, Scarlett proved the perfect choice to front a glamorous D&G campaign.
And whilst Scarlett Johansson smolders on giant billboards and posters, celebrities get their D&G kicks in real life by wearing beautiful D&G dresses and hiding from the paps behind stunning D&G sunglasses. Celebrity stylist Rachel Zoe, big screen sirens Jessica Alba and Reece Witherspoon and actress Eva Longoria all enjoy wearing Dolce and Gabbana sunglasses and the current campaign shows supermodel Claudia Schiffer, relaxing on the beach in her marble-effect D&G sunglasses.
So take your lead from the A-List and invest in a pair of super duper D&G shades… Not only are they one of the most popular labels to be seen in this summer, Dolce and Gabbana sunglasses will make you look like a star!
Claudia Schiffer, D&G, D&G sunglasses, David Gandy, Dolce & Gabbana, Dolce and Gabbana, Domenico Dolce, Eva Longoria, jessica alba, Rachel Zoe, Reece Witherspoon, Scarlett Johansson, Stefano Gabbana, sunglasses
Those fickle fashion designers and trend setters that dictate our yearly flings and love affairs with countless styles of sunglasses are to blame. We enter a new year and our much prized glasses from the previous season are cast aside, just as in years gone by, as we clamour to see what we should be buying in 2009 to keep up with the fashion crowd and stay one step ahead of the girl next door.
2008 was a colourful year for sunglasses, quite literally. British style was optimised by Lily Allen and her plethora of rainbow hued shades, just as Paris Hilton paved the way for our compatriots in the USA with enormous white rimmed sunnies. It was a year of kiddie style, joke glasses, that when worn amongst other trend followers seemed acceptable, yet worn in the wrong situation or within an ill-informed crowd, elicited sniggers and strange glances. These sunglasses were accepted, expected and rife throughout the long summer of festivals and frivolity, but like all fun trends were forgotten by the end of the year.
In the same year Ray Ban’s Wayfarers showed no sign of lagging as the Eighties trend held strong. Similarly Oakley’s limited release of their iconic frogskins filled a gap in the market and were embraced by celebrities and fashion followers alike. And who can forget Kanye West’s ’shutter shades’, which spawned a host of copycat disciples and ran away with the prize for the most ridiculous glasses of the year, despite a strong field of contenders.
2009 looks set to become a vintage year. Along with the re-emergence of bygone styles, those in the know are cautioning you to hold on to your ray bans and aviators as these classic styles are set to continue their steady growth. The big news though is ’round’ mod-like sunglasses. Yes you heard me correctly and no, this time we’re not channelling John Lennon. Think Jackie O and Audrey but smaller. These beauties were crawling all over the Spring/Summer 09 runways, leading the way were big hitters Ralph Lauren and Lanvin. Of course the celeb’s are hot on the designer’s heels and both Mary-Kate Olsen and Lily Allen have both been papped wearing them. Another surprising trend is classic horn-rimmed styles, which Chanel were sporting in their new season’s collection. Colour wise it’s all about tortoiseshell this season, which is a welcome change to those who felt left out in the cold by last years crayola colour shades.
And there you have it. Your definitive guide to this years coolest sunglasses. It’s a bit of an odd-ball mix and there’s some howlers in there, but wouldn’t fashion be dull if we didn’t shake it up a bit and look silly occasionally?!
You don’t get much more ‘designer’ than Giorgio Armani. You’ll have seen pictures of the man before, generally with his arm wrapped around the waist of a glamorous actress or a gorgeous model. A big happy, toothy white grin in a tanned face on the body of a diminutive, distinguished, older man.
Designers often use high profile figures in their advertising campaigns and Armani is no stranger to this ploy. As a friend of the Beckhams and inspired by their good looks and global influence, Armani has used the couple in his current underwear campaign to great effect. Both Victoria and David are known across the world for their amazing bodies and love of fashion and Armani’s campaign has them posing seductively together and separately in beautifully designed underwear.
As well as sporting masses of Armani on the red carpet, celebrities are often seen out and about in stylish Armani sunglasses. Current favourites include model ‘9426/S’ which Lauren Conrad from The Hills wears, Russell Crowe was spotted at the premiere for his latest film ‘State of Play’ wearing Armani’s GA 567/S Aviators and wraparound model ‘9436’ is worn frequently by Sarah Jessica Parker and Nicole Kidman.
Armani sunglasses are both stylish and chic. With a vast range to choose from, Shade Station has the freshest and most current styles to suit your face shape and help you emulate your favourite celebrity!
9426/S, 9436, Armani, Armani sunglasses, aviators, David Beckham, GA 567/S, Giorgio Armani, Lauren Conrad, Nicole Kidman, Russell Crowe, Sarah Jessica Parker, sunglasses, Victoria Beckham
Adidas watches are always a sports fashion staple. You simply can’t go wrong – durable, on trend and functional, the latest range of Adidas watches for summer 2009 named Oddity Candy are the absolute perfect way to add a splash of colour to your look.
This season, the huge watch trend is the bolder the colour better! The new unisex Oddity Candy watches come in a gorgeous range of colours including pearlized white with the colour featured in the dial including green, and hot pink options. The dial is multi functional and the watch also features an alarm. The other block colour options include cute baby pink for the girly girls (although pink is also a very on trend colour for guys this season), deep pink, sunshine yellow, purple and green. These also feature an alarm and multi functional digital display. The shocking pink coloured exclusive ADH1565 Oddity Candy watch is slightly smaller and incorporates a silver back lit digital display.
Bold, pop coloured and candy toned chunky style watches have very recently been seen adorning the wrists of fashion conscious celebrities including Paris Hilton and Lindsay Lohan. The Oddity Candy range at just £40 are extremely budget friendly and make for a great fun, youthful and fashionable accessory this summer.
Shade Station has also been featured this month within InStyle magazine with our range of Oddity Candy watches. They are certainly the hot watch trend of the moment and are perfect for injecting a nice bit of colour to lift your mood and revamp that summer outfit!
ADH1565 Oddity Candy, Adidas Oddity Candy watches, Adidas watches, InStyle magazine, Lindsay Lohan, Paris Hilton
Replay launched it’s first ever wristwear line in 2008, after more than 25 years at the top of it’s game. Collaborating with luxury watchmakers Christian Bernard, Replay has released a stunning watch and jewelry collection inspired by the 1950s Motor Sports Industry. In a nod to the era, all the watches have vintage-style finishes, using Italian leather, brushed steel and an engraved crown and back.
Each watch line is named after a cult car from the Fifties. So evocative names like Speed, Coupe, Torpedo, Pocket and Spaceliner, give an authentic appeal to Replays first foray into wristwear design.
Replay was created in 1978 by Claudio Buziol, at the tender age of 21. He was an Italian citizen who dreamt of making it big on the international fashion scene. Claudio named his company ‘Replay’ after watching a world cup football match in 1978 and seeing ‘replay’ flash across the screen!
Replay owed its early success to its innovative denim jeans. Claudio invented the double ring denim and introduced special stitching, along with many other details that can be found in Replay jeans today and in denim across other well known brands.
Although Replay is perhaps best known for it’s denim, the company has introduced other clothing and lifestyle goods over the years to great reception. Replay is now stocked in over 50 countries, which is a testament to its popularity and stylish design.
Shade Station will soon be stocking the new range of Replay watches and we predict great things for the collection. To be the first in line, keep your eyes peeled and we’ll be announcing it very soon!
Christian Bernard, Claudio Buziol, Replay, Replay watches, Shade Station, watches, wristwear
Police has been the advertising success story of the Noughties. Using superstars like David Beckham, George Clooney, Bruce Willis and Antonio Banderas, the Italian brand has boosted its popularity and global appeal to immense effect.
Prior to these incredibly successful marketing campaigns, Police was little known outside of Italy. However their ‘Poster Boys’ introduced men and women across the world to the Police way of accessorising. Police are arguably best known for their sunglasses and watches and neither line disappoint. Both are incredibly cool, stylish and contemporary.
Playing upon their brand name, the Police range of watches have suitably apt and involving names. Men’s models named ‘Patrol’, ‘Alert‘, ‘Rogue’, ‘Outlaw’ and ‘Trooper’, give a sense of masculinity and excitement to the meaty wristwear.
Police wristwear is designed for independent trendy men and women who enjoy standing out from the crowd and consciously avoid conformity. All pieces are built for action but are enveloped in a good looking, very tasteful exterior. The men’s range is entirely analogue and the straps are produced largely in leather or stainless steel. Throughout the collection, the watch faces are chunky and suitably muscly. Although there is less choice, the Women’s Police collection is highly covetable. Enjoying slimmer silhouettes and fresher colours, Police watches for women are a great choice for an active female who refuses to compromise on style.
Alert, Antonio Banderas, Bruce Willis, David Beckham, George Clooney, Outlaw, Patrol, Police, Police watches, Rogue, timepieces, Trooper, watches, wristwear