You would probably never imagine that luxury Italian fashion label BVLGARI has been creating the most sophisticated and chic accessories for over a hundred years now – definitely one of the more classic brands! What makes BVLGARI so popular is its ability to take timeless styles and inject an extra wow factor every so often to make their sunglasses the height of fashion. Well renowned for being one of the more luxurious and elite brands, all the A Listers at some point have been snapped sporting a pair of BVLGARI’s – the typical oversized frames and daring features convey chic style, drama and ultimate sophistication.
An exclusive to Shadestation comes the jet black BVLGARI sunglasses – what makes these so gorgeously glamorous is that the signature BVLGARI branding is embellished in diamante stones. Very glitzy indeed! The new oversized aviator style shades with light brown lenses and swirl arms are stunning and little more casual but definitely just as chic. For a slightly sportier option the BVLGARI frameless visors are perfect but with a cool diamante design on the arms, that extra sparkle is still incorporated.
BVLGARI sunglasses are designed for those who like to establish their style with uniquely stunning accessories. The common jewel features on the various styles of BVLGARI sunglasses definitely add a glamorous element and a real touch of Italian class. Celebrities who adore their BVLGARI’s include Nicolette Sheridan, Jessica Alba, Penelope Cruz, Tara Reid and Angelina Jolie. Definitely an investment pair of sunglasses, BVLGARI will keep you looking uber stylish and chic for years to come. Why not establish your style with a real touch of class!
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Dsquared is the hip label loved by all celebrities. Their clothing is regularly seen on Justin Timberlake, Lenny Kravitz and Ricky Martin. Madonna had them design costumes for her Drowned World Tour in 2001. Christina Aguilera and Rihanna took to the catwalk for them, stripping male models and posing in a muscle car respectively. Hell, even Britney’s in on the act, having commissioned the company to design outfits for her current Circus World Tour. And it doesn’t end there, the Italian Football team Juventus had Dsquared design their team kit in 1996. For a label on the edge of the high fashion periphery, Dsquared have a very loyal and glitzy following!
Dsquared is the brainchild of Canadian twins Dean and Dan Caten, who moved to Italy in 1991 to pursue their love of fashion. In 1994 they took to the Milanese runway with their debut men’s collection. The remainder of the Nineties saw the boys develop and grow their label and in 2003 they introduced a women’s collection as well as picking up a GQ Award for ‘Men of the Year award for breakout design’.
This year Dsquared have launched their first sunglasses collection. Paying homage to the 70s hip hop culture, Kool Herc and Afrika Bambaataa, the boys have created an exciting and sexy range which you’ll be able to buy at Shade Station very soon. The collection consists of 16 sunglasses designs for men and women and has been described as ‘self-assured, vibrant and sexy’. Much like the models advertising them, Naomi Campbell, Tyson Beckford and Linda Evangelista!
Contrast is key to the designs. Men’s frames alternate between teardrop shaped metal and square shaped acetate, occasionally with a touch of gold. Dsquared Women’s sunglasses are angular and wide with large circular lenses. They come in shades of red, tortoiseshell, dark brown and black.
Both men’s and women’s models have a Seventies silhouette and some are embellished with gold and jewels, to reflect the glamour of the era. If these very cool designs appeal to you, make sure you stay glued to Shade Station as Dsquared sunnies wil be available to purchase imminently!
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Canadian identical twins Dean and Dan Caten are the creative talent behind super hip label DSquared who recently presented their latest Autumn/Winter collection at Milan Fashion Week. The brand started to receive huge recognition when Madonna wore a pair of mud patterned DSquared jeans in her video “Don’t Tell Me,” and since then, the party loving designers have dressed some of the world’s biggest pop stars including Justin Timberlake, Lenny Kravitz and Rihanna. The brand is famous for its energetic and sexy designs and the twins often design costumes for huge elaborate fashion and stage shows including the Britney Spears Circus tour.
The style of DSquared is very much a combination of a homely Canadian style with a huge injection of Italian chic and hence the designs are sophisticated yet sexy and fun. Shadestation is therefore very excited to announce that we will soon be stocking the latest range of DSquared sunglasses. This new sunglasses collection will be in collaboration with Marcolin, an Italian sunglasses and spectacle manufacturer and like the range of clothes and accessories, promise to continue the fun and dramatic DSquared theme. Dean and Dan are renowned for taking classic styles and injecting a completely modern and unique twist on the design and the same will apply to the new range of sunglasses. The collection which includes styles for males and females is extremely cool and include many oversized frames – definitely embarking upon a new and different trend for men.
The two DSquared designers are all about personality and love to inject this in their designs and presentation whether this be on the catwalk or within the pop stars they style for huge music concerts and videos. They are true creatives and their new sunglasses range is sure to be a massive hit. It definitely won’t be long before all the celebrities will snapped wearing a pair of DSquared shades so keep your eyes peeled for when we have them in stock!
Britney Spears Circus tour, D Squared sunglasses, Dan Caten, Dean Caten, DSquared, DSquared sunglasses, Justin Timberlake, Lenny Kravitz, Madonna, Marcolin, Milan Fashion Week
Summertime and bright colours go together like ’strawberries and cream’ or ‘a day at the races and champagne’. One without the other just ain’t so. If you look to the catwalk for inspiration you’ll see this year’s Spring/Summer ‘09 collections are all about pastels and eye-popping colours. Orange and purple are particular popular colours and are set to be big news in the coming months. Designers are on a mission to brighten the economy and our mood with lively hues and plenty of eye-pleasing, summer teasing colours and styles.
For colour inspiration for your wrist, look no further than LTD Watches. These limited edition beauties come in bright poster paint colours that will delight all those with a sunny disposition and a penchant for following seasonal trends. At spectacularly pocket friendly prices, LTD wristwear offers a universal design in a breadth of different colours. Yellow, baby pink and acid green are great choices for those who wish to stand out from the crowd and embrace all things colourful, whilst those who prefer a slightly more subtle approach to their wristwear may enjoy an LTD watch in white, royal blue or black, with perhaps a different hued face. Whatever your preference try to avoid the matchy matchy look that Paris Hilton seems to favour so much!
Colourful watches can add real appeal to an outfit. One idea is to match the colour of your watch face to a particular colour you are wearing to bring the whole ensemble together. Or perhaps opt for contrasting colours to set both your outfit and your wrist off to great effect. Yellow and Purple are fabulous contrasting colours and as such a yellow LTD Watch would add extra oomph to any purple clothing you are wearing. Finally for the brave fashionista’s amongst you, clashing hues can be very fashion-forward and style savvy, a pink LTD watch with a red belt for instance or red skinny jeans would be a great choice and mark you out as a real trend-setter.
Whatever the weather this summer, opt for a brightly coloured LTD Watch to supercharge your wrist with a vibrant hue and lift your mood!
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The Replay brand was launched in 1978 by Claudio Buziol with denim as its main focus. Over the years Replay has extended its range to designer clothing, accessories and fragrances for men and women and has fast become one of the notorious urban brands.
So who is a typical Replay shopper? The brand prides itself on designing products which caters to those fashion aware individuals who are unique in their style and prefer to be trend setters as opposed to followers and like original pieces which push fashion boundaries. Replay is a practical yet stylish and distinctive brand and the garments and accessories within the range are made for a perfect fit (particularly the jeans) as well as being dynamic in design and featuring the famous and simple red logo. Replay likes to set seasonal trends yet their clothes and accessories are timeless and made to precision. Each Replay collection is made using only the finest and specifically processed materials meaning that the quality is exceptional. The brand is great for women because it designs clothes and accessories which are feminine and flattering yet a little more urban and edgy in style.
A winning combination of dynamic style, durability and fine attention to design detail means that Replay is definitely renowned as one of the cooler street style brands. The new collection of Replay watches with their funky and multi functional designs promises to be something quite special and will be shortly arriving at Shade Station within the next month so make sure you stay tuned!
Claudio Buziol, Replay jeans, Replay watches, Shadestation
Versace is arguably the best known luxury designer brand. The label is widely known to be glamorous, beautiful, sophisticated and luxe. Headed up by Creative Director Donatella Versace, who took over the family business following the death of her brother Gianni in 1997, Versace has gone from strength to strength under her guidance.
Perhaps best known for their daring, plunging eveningwear, Versace is comfortable in the limelight and the headlines, as movie stars and musicians clamor to wear the latest designs from the Versace collection. Elizabeth Hurley is a fantastic example of a Versace Woman. Elevated to fame on the arm of Hugh Grant whilst wearing THAT infamous safety pin dress, she has since gone on to star in numerous Versace campaigns and has been a great supporter of the label and a good friend to Donatella. Similarly Jennifer Lopez is a big fan of Versace. If you had to think of one image of J-Lo, I’m guessing it would be of her wearing the green tropical, slashed to the navel, attention grabbing dress at the 2000 Grammys, early in her career. That dress was the topic of conversation for many months after and as such Versace enjoyed another red carpet smash.
Current fashion favourite, singer, Lady GaGa is renowned for her very bold choice of eyewear. The sunglasses that she is seen in, in every promotional shot, video and out on the town are widely acknowledged to be vintage Versace.
A bit like their uber sexy dresses, Versace sunglasses have an unmistakable injection of sexual prowess. Curvy and often over sized, with gold detailing largely on the arms and the instantly recognisable Versace logo, Versace shades are the accessory of choice for many a stylish woman. Although bling, Versace sunglasses never overstep the vulgar mark. Normally in black or tortoiseshell and available in many differing styles (wrap around, fly, square), Versace eyewear is definitely a stylish choice for fashion-forward confident women.
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Gucci sunglasses are the ultimate in luxury and glamour and the brand is highly associated with only the most sophisticated and fashion aware individuals. The brand was founded by Italian designer Guccio Gucci in 1921 and the style remains classic yet constantly on trend. Gucci sunglasses include a great selection of oversized wrap style, aviators, and shields, all complete with the famous Gucci logo.
There are some gorgeous new additions for 2009 including the GG3034 D28 style in either jet black or with a brown tortoiseshell pattern. These are a simple but very dramatic style with thick frames and a bold logo on the hinge. You can imagine only the most dramatic A listers wearing a pair of these and celebrities such as Kylie Minogue, Lucy Lui and Gwenyth Paltrow have been seen wearing similar Gucci styles. The oversized GG3030 22D Gucci shades are a little different in the sense that the design experiments with a bold splash of blue. These are certainly an eye catching pair of sunnies without being to over the top, and are definitely great for a fresh summer look. The new aviator styles are also delicately beautiful and a little more subtle than the classic oversized styles.
Gucci is a designer label that you will always be proud to own and the range of sunglasses are actually very affordable especially if you are looking for an investment pair of shades that you want to wear for years to come. With iconic names such as Jackie Onassis and Audrey Hepburn adoring their Gucci sunglasses as well as major current celebrities, why not join them by wearing a piece of the action!
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So you thought Karl Lagerfield made his name with Chanel? Not so. Way before he joined Chanel as creative director, the young Karl Lagerfield was blazing a trail in Italy with Fendi, having joined the company in 1965. He was instrumental in helping Fendi change direction and put them firmly on the path they follow today as leaders in the luxury goods market. At a similar time Fendi developed their iconic interlocking double F logo, which was to become synonymous with quality and class.
When you think of Fendi, the first thing that comes to mind is their famous ‘Baguette’ bag, created in 1997 and revered by just about everyone in fashionable society. Arguably the first designer ‘IT’ bag, the ‘Baguette’ immediately became a classic and was a constant in magazines and on affluent arms everywhere. Fendi capitalised on their success and followed the ‘Baguette’ with the Fendi ‘Spy’ and then the ‘B Fendi Bag’, which all met with similar adoration.
Although Fendi eyewear has not enjoyed the same level of enormous success as their bags, this has not stopped people embracing them. Many celebrities are often seen sporting Fendi sunglasses – the most popular in recent seasons has been the Fendi B Buckle Aviator Sunglasses, a classic aviator style with a double bridge over the nose and a belt buckle detail on the arm. Eva Longoria, Mischa Barton and Lindsey Lohan have all been photographed wearing them and you can get your hands on them at a reduced price here on Shade Station.
Fendi glasses are designed to be exclusive, with most prices often in the hundreds, their shades ooze glamour and luxury. The Fendi logo is incorporated into each design, whether discreet or showy and this is a symbol of their authenticity. Most styles are oversized and many feature rhinestone detailing and unique arms. Although at the high end of the consumer market, Fendi sunglasses are a style statement and are sure to mark the wearer out as a woman (or man) with extremely good taste.
If you are seeking the perfect pair of sporting quality sunglasses, look no further than Oakley. Originally designed for solely sports purposes, the range over the past two years has become incredibly on trend yet still remains true to its sporting roots.
Some of the most popular Oakley frames include the M frame, Half Jacket, Custom M , and Juliet. Another high tech Oakley addition for this season is the Oakley Thump MP3 player sunglasses, which incorporates an MP3 player within the design. Oakley as a brand is renowned for pushing design boundaries and anticipates the wearer’s needs or desires. Similarly some of the new frames also offer a blue tooth feature enhancing the ‘always on the go’ vibe of the brand. The range of Oakley frames available and the fact that they are budget friendly means that when you want to diversify your look, it is easy to do so as the brand also offer a huge variety of lens colour options. Oakley lenses have been technically designed to balance the absorption of light meaning that they serve perfect eye protection for even the most extreme sports such as skating snowboarding and surfing – as well as looking great of course! Their innovative design maintains visual clarity from all angles of view making them outstanding eyewear.
Oakley prides itself on maintaining loyalty and is definitely more of a lifestyle brand as opposed to solely for the purpose of style and fashion. Most people who own a pair of Oakley sunglasses will likely stick to the brand because they like what it represents. Oakley also offers a service whereby you can customise your frames (this service is available via Shadestation) including the lens colour and lens etching meaning that your shades can be completely unique to your style and needs.
Sportsman who are regularly seen wearing Oakley sunglasses whilst in action include racing cyclist Lance Armstrong and skater Ryan Sheckler. Celebrities who love the fashion/function combo the brand has to offer include Elle Macpherson and Hayden Panettiere who has been seen out and about in the Frogskins style. Oakley sunglasses ultimately look sharp, cool and perfectly depict that ‘ready for anything’ look.
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