Summer is almost here and the popularity of outdoor sports activities such as mountain biking, rock climbing, skiing, golfing and in-line skating has also increased the boom of sports and performance-oriented sunglasses. In fact, sports specific sunwear have become quite the fashion trend to hit the eyewear market. Frames and lenses are now available that are targeted specifically to the sportsman effectively combining fashion with function.
If you prefer to be the man or woman of all sports, there is also a variety of multipurpose sports sunglasses on the market. Changeable lens systems are now offered by many sunwear companies and offer the wearer options when it comes to usefulness for different sports and conditions.
Another trend in sports eyewear that has made the public increasingly aware of the brands and the products out there are the many product endorsements and sponsorships by famous professional athletes. Kobe Bryant of the Los Angeles Lakers, John McEnroe of pro tennis fame, and PGA golfer David Ledbetter for example.
Oakley is probably the most renowned and top sports orientated sunglasses brand around. Oakley makes sunglasses for every sport, weather condition, light condition and style. The lightweight frames provide maximum durability and the brand offer a wide range of style alternatives according to how heavy or tame your sport is!
It is vital to remember that when selecting a pair of sunglasses, you buy the right pair according to the conditions in which you use them as this will give you maximum protection and performance.
multi purpose sports sunglasses, Oakley sunglasses, Sports sunglasses
Walking along Oxford Street one day last week, the sun was blazing and sunglasses of every imaginable shape, size, brand and colour were out in full force. With fellow Oxford Street pavementpounders excited at the prospect of the start of summer, an angry black cloud appeared from nowhere and proceeded to drown our hopes as well as our clothes with an out-of-date April shower. The savvy shoppers amongst us obviously knew better and quickly swapped their shades for umbrellas, whilst the rest of us run for cover.
This sudden wicked change in the weather stood to remind us all one thing….. festival season is just around the corner!! Yep, it’s that time of year when it’s essential to carry all-weather protection and pack your sunglasses and umbrella whatever the occason because it’s not yet quite summer and spring hasnt yet quite passed us by – causing the unpredictable weather that we’ve all come to associate with the likes of Glastonbury and V Festival!
For the unlucky soles on Oxford Street without an umbrella, we had the warmth of top class shelters such as Selfridges doorway to huddle under until the ran had stopped, but festival-goers just aren’t that lucky!
It’s a certainty that anyone who has ever been to a festival has experienced it… The sun is shining, you’re happily basking and applying suntan lotion and the next day you wake up to chaos and floods. You sprint to the stalls and find yourself in a 200 long person queue, in the pouring rain, praying that the shop doesn’t sell out of rain macs and wellies before you get to the front.
Packing for a festival is a complicated challenge – It’s the only occasion when you’ll need to pack your cropped levi shorts, bikini top, sundress and shades alongside wellington boots, an umbrella and a rain mac. And despite the wet weather style remains high on the agenda – every year we hear rave reviews about the outfits worn at festivals by the likes of Kate Moss and Sienna Miller but, god forbid, if ever a celeb gets it wrong we all hear about that too!
At the same time, practicality is of the essence. So to make sure you don’t get stuck in the mud (literally), we’ve put together a checklist covering everything you will ever need at a festival. Follow this list and you’ll never get caught short come rain or shine again!
- Travel & Festival Tickets
- Directions / Maps
- Cash & Cards
- Raincoat & Waterproofs
- Clothes & Shoes for all weather
- Sleeping Bag / Pillow / Mat
- Chargers / Batteries
- Books / Magazines
- MP3 Player
- Bin Liners & Laundry bag
- Toothbrush & Toothpaste
- Brush / Comb
- Towel & Cloth
- Soap • Shampoo / Conditioner
- Toilet roll / Baby wipes/ Deodorant wipes
- First aid kit
- Insect Repellent
- Glasses / Contacts & Solution
- Lighter / Matches
- Gaffa Tape
- Bottle & Tin Openers
- Cooking Equipment
- Picnic Blanket
- Food & Drink
One trend continuing to shine through this season is star led fashion, and we don’t mean star in the celeb sense either. No, it’s hard to miss the amount of star emblazoned accessories and outfits twinkling at us on the shop floor and we have to admit, it’s one stellar look that shouldn’t be ignored.
First seen on the Chanel, Yves Saint Laurent, Pucci and John Rocha runways, the star gazing craze really kicked in when Kate Moss rocked up at her 34th birthday party sporting a star print Chanel jumpsuit, closely followed weeks later by Alexa Chung, also in a Chanel ensemble but this time a dress; no-one does an all-in-one quite like Kate. Before long everyone was getting a little bit star struck and Kylie, Mary Kate Olsen, Miley Cyrus and Peaches Geldof were all seen donning the mystical motif.
But taking on this trend doesn’t have to mean adorning yourself in stars from head to toe, so do what Peaches did and start small by choosing an accessory to show off the design. Printed scarves are a must-have anyway this season, so why not go for the lunar look and tick two trends off at once. Shoes, bags, belts and jewellery are another great way to get your fashion fix and there are some great high street copies of YSL’s strappy star sandals.
It’s important to bear in mind that print can be powerful, so wear in moderation and try and choose more monochrome based prints in black or navy or it could start looking a wee bit garish. If you’re keen to work some more colour into the outfit, pair the print with bold block colours or add a red and white striped blazer á la Chanel for that all American feel.
chanel, John Rocha, Kate Moss, Kylie, Mary Kate Olsen, Miley Cyrus, Peaches Geldof, Pucci, star, YSL
We sometimes forget that aside from being a fashion statement, sunglasses were originally designed with the core purpose of providing a protection for the eyes. However, over the past few decades, fashion and image certainly play a major role in our choice of sunglasses.
Films and ad campaigns are a huge influence in how a particular brand or style of sunglasses becomes fashionable. Ever since the 1960s, when Foster Grant ran the “Who’s That Behind Those Foster Grants?” campaign, sunglasses have continued to increase in popularity.
We tend to associate fashion predominantly with females but male film stars certainly influence men in their choice of shades. From Jack Nicholson in “Easy Rider” and John Belushi and Dan Akroyd in “The Blues Brothers” to Tom Cruise in” “Top Gun,” sunglasses allow males to inject a touch of personal style and have become an iconic fashion accessory. Female film stars who have made a sunglasses style famous include Audrey Hepburn in “Breakfast at Tiffany’s”, Carrie Anne Moss in “The Matrix” and Angelina Jolie in “Mr and Mrs Smith”. Styles range from conservative to outrageous, and come in every conceivable colour.
So why exactly are sunglasses such a fashion statement? There is a certain mystique when someone dons a pair of shades and it is often said that the eyes are the windows to the soul. Perhaps sunglasses therefore act as a device to make the wearer seem more provocative and add an air of mystery…..
When it comes to fashion we all need a little inspiration from time to time. For us, the humble fashion follower, we have the trend setters to do most of the hard work in setting the scene for the lastest season’s fashions. However, even designers need the occasional muse, proof in the unmistakable 1950’s theme rocking the S/S08 runway.
The likes of Gucci have honoured the decade with their ‘rockabilly chic’ theme and Chanel have brought a hint of the Riviera with nautical designs that owe inspiration to the 1950’s and 1960’s sex kitten, thus taking us back in time to an era where looking perfectly polished and glamorous at all times was of the utmost importance. An era where leaving the house without those necessary final accessory details was a cardinal fashion sin, and so it’s never been a better time to ‘Think Pink’….. Come on girls, we’ve all recited that famous phrase from Grease in the pretence that we are as cool as Rizzo or as innocent as Sandra D, well now’s our chance to literally step into their shoes!
What’s more, the 1950’s saw our imagination take flight in the Fifties as we began to lose our inhibitions and embrace designs that had style and humour to match our lifted post-war spirits. At this time spectacles and sunglasses became much more than functional objects as wings and diamantes were used as decoration. So, come on, lets pay homage to our grandparents and ditch the plain and boring eyewear in favour of wild and wacky shaped frames, get your bling on with twinkling diamantes and be bold and brave with bright colours. But don’t forget the rule, its great to experiment but just make sure your chosen frames still make the most of your fabulous features!
chanel, fashion, fifties, gucci, sunglasses, Vintage sunglasses
In the same way you wouldn’t wear an outfit that didn’t suit your figure, don’t choose sunglasses that won’t flatter your face. Work with what you’ve got and make the most of your features, and resist splashing out on certain styles if you’re only buying them for fashion’s sake. After all, your face is the one part of the body you can’t cover up, and once you’ve planted a pair of whoppers on your mug, there’s no avoiding people’s stares!
So, before you start your sunglasses spree clarify what face shape you have, as it’s this that will distinguish which styles are winners and which are losers…
Circular frames will only make your face appear rounder so steer clear of curves and opt for square, angular designs instead as these will make your face appear longer and slimmer.
Circular Celebs: Sophie Ellis Bexter, Kiera Knightley, Drew Barrymore, Charlotte Church
Face Flatterer: Dior Cottage shades
To draw attention away from a wider forehead and narrow chin you need to draw the focus in towards the middle of your face to balance out your features. For this, thin rimmed frames and larger styles will work wonders.
Heart Shaped Heroines: Sophie Dahl, Michelle Pfieffer, Jennifer Love-Hewitt, Reese Witherspoon
Face Flatterer: Dolce & Gabbana shades DG2027B
Luckily for you anything goes as you’ve been blessed with the face shape that has the most balanced proportions. Experiment with the latest trends or choose squarer frames with rounded off edges if you want a fail-safe solution.
Oval Icons: Julia Roberts, Jennifer Aniston, Kate Bosworth, Cat Deeley
Face Flatterer: Fendi shades FS445 207
A square face means strong, angular features so round, curved or wrap-around frames look best as they help to soften the face. Classic oval styles will also compliment your characteristics.
Square Faced Superstars: Demi Moore, Katie Holmes, Angelina Jolie, Sandra Bullock
Face Flatterer: Stella McCartney shades STM74 LITEQ
Thin frames are a no-go, but both round and square shapes will look great on long faces. Oversized specs and decorative detailing at the temples will also help to add width to your face.
Long Faced Leading Ladies: Sarah Jessica Parker, Liv Tyler, Lisa Kudrow, Courtney Cox
Face Flatterer: Bvlgari shades BV8012B 851/13
Angelina Jolie, Bvlgari, Charlotte Church, Courtney Cox, Demi Moore, Dior, Dolce & Gabbana, Drew Barrymore, Fendi, Jennifer Aniston, Jennifer Love-Hewitt, Julia Roberts, Kat Deeley, Kate Bosworth, Katie Holmes, Kiera Knightley, Lisa Kudrow, Liv Tyler, Michelle Pfeiffer, Reese Witherspoon, Sandra Bullock, Sarah Jessica Parker, Sophie Dahl, Sophie Ellis Bexter, Stella McCartney
There is without doubt only one film of 2008 that we are excitedly awaiting in anticipation. Yes the Sex and The City movie is finally set for release at the end of this month and London was the chosen city to show host premiere on May12th. The event was a huge success despite those in the fashion and film industry questioning as to why the premiere was not held in New York.
Sarah Jessica Parker who plays fashion icon Carrie Bradshaw explained that the cast were thrilled at the decision yet co-star Cynthia Nixon who plays Miranda, played it down by claiming that last night’s London premiere was indeed not the main event and was merely a build towards the grand New York premiere. There has been much rumour of disputes between the cast members but there was only really one person that the media and fans were preoccupied with last night (and more importantly of course her outfit). 43-year-old actress Sarah Jessica Parker chose a somewhat characteristically eccentric choice in the form of a larger than life garden style Philip Treacy hat with an Alexander McQueen green prom-style dress and black stilettos. Nevertheless, in true Carrie fashion she made it look uniquely stylish. Her co-star Kim Cattrall chose a classic red dress by Vivienne Westwood, while Cynthia Nixon opted for a black Calvin Klein number and Kristin Davis wore a vintage fuschia dress.
The Sex And The City television series which ended four years ago had us gripped by the cosmopolitan sipping, Jimmy Choo wearing modern New York lives of Carrie, Samantha, Miranda and Charlotte. The film plot is top secret but Parker has already revealed that her character experiences a significant loss which we can only assume refers to Mr Big? Not long until we find out however as the film goes on general release in the UK on May 28.
Carrie Bradshaw, Cynthia Nixon, Kim Cattrall, Kristin Davis, Sarah Jessica Parker, Sex and The City
This Spring/ Summer 2008 it is time to bring out your inner party animal, literally, with the likes of Kate Moss, Fearne cotton and every designer from John Galliano at Dior to Christopher Kane bringing animal print firmly back into the spotlight.
Love it or hate it, animal print has been a favourite of fashionistas since the 1960’s, and once again this timeless trend has survived the decades to grace the catwalk.
For the brave and bold leaders of the pack adorn yourself from head-to-toe in animal print with some of the fabulous dresses and blouses around at the moment. But for the meek and mild kittens amongst us celebrate your animal magnetism with the latest stylish accessories and you’ll soon be feline fine! From scarves, shoes and handbags, a glimpse of leopard print will go a long way this season.
But beware, leopards can be dangerous… leopard print is attention-grabbing and one to wear with caution. Too much, especially in the wrong material, can look cheap and always steer clear of the tackier prints. So, if you’re still not sure if leopard print is too loud for you then you can’t go wrong with Shade Station’s fabulous range of designer sunglasses and accessories that are just puurrfect! And with the latest bout of sunshine we’ve been enjoying in the UK no-one can be without those all-important sunglasses, so what better excuse is there to treat yourself….
Move over Mr Tortoiseshell, the primary colours have come out to play! This season the catwalks were bursting with bold and beautiful frames; from aqua marine blue to sunshine yellow, the runways of Marni, Mulberry, Karl Lagerfield and DKNY were awash with kaleidoscopic colour.
But it’s not just the haute couture designers that are championing the trend, Hollywood celebs are paving the way for face framing fashion too. Sienna Miller has stepped out on more than one occasion in her turquoise rims, trendsetter Mary Kate Olsen has opted for orange, while Victoria Beckham prefers to stand out from the crowd in vibrant yellow. However before you invest in a pair of smartie-coloured sunnies, make sure you know which colours suit you most. If you’d never be seen in green, avoid it like the plague, but if pink is part of your palette, it could be an option for you. Remember to consider your hair and skin colour too. If you have blonde hair, darker frames work a treat so try red or navy, but if you’re brunette, yellows, pinks and whites will complement your features best. Another great advantage to blossom from this love affair with all things bright, is the fact that coloured shades show off a tan a treat – what more could you possibly want?
Spoilt for choice over which colour to wear? The specs of the season Rayban Wayfarers have options in a variety of colours including red and pink, DIOR have a fabulous 60s style pair in red panther and Persol are boasting some in deep blue. If you’re not quite ready to brave the brights, baby pink provides a happy medium but if you really can’t face colour, try white instead. Still dazzling enough to make a statement, D&G have a fabulous pair with a pink and chrome cut out.
Dior, DKNY, Marni, Mary Kate Olsen, Ray Ban sunglasses, Sienna Miller, Victoria Beckham
What do Tom Cruise, Marilyn Monroe and Sienna Miller have in common? Three names we thought we’d never hear together in a sentence either, but it seems the unconventional actor, the1950’s style icon and the noughties fashion idol have all at one time shared a common love of the latest sunglasses to be seen in…. It’s official, Rayban Wayfarers are a must-have for 2008!
First made legendary by the likes of Marilyn Monroe and Audrey Hepburn in the 50’s and 60’s, though most will remember Wayfarers gracing the big screens of the 80’s in movies such as ‘Risky Business’. Fast forward to 2008 and suddenly the likes of Tom Cruise and the Blues Brothers have been catapulted into the category of ‘unlikely style icons’ as Rayban Wayfarers enjoy a full-on fashion revival. With the coolest of the cool celebrities, such as Kate Moss, Kelly Osbourne and Nicole Ritchie, making them their eyewear of choice, there’s no doubt Wayfarers have made their way back onto the fashion scale.
If you’re too young to have enjoyed the trend in the 80’s, or old enough to once again enjoy the accessories of your youth, then don’t miss out on the Rayban Wayfarer experience! Shade Station has the whole fabulous range of the limited edition Rayban Wayfarer range starting from £85. From the hinge detail to the angled face, the new collection for 2008 is an exact replica to the classic original in every way.
Bring out the inner rock star in you and team the classic black Wayfarer that once ruled the 80’s with denim jeans and a leather jacket; vamp up the vintage of any outfit with the retro tortoiseshell frame; or for the bolder amongst you choose a bright shade of red or blue and team with pumps and a blazer to make a noughties style statement that is oh so geek chic…
Marilyn Monroe, Ray Ban sunglasses, Sienna Miller, Tom Cruise