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Oakley Jawbreaker Sunglasses

May 18, 2015
Posted by David

“It really helps them see the trail”, commented Steve Blick, Oakley’s sports marketing manger.





First seen in public was the prototype on the first stage of the 2014 Tour de France, and a second time at the UCI Mountain Bike World Championships, the Oakley Jawbreaker sunglasses appear to be an inseparable item for outdoor sports especially mountain biking and the like.

There were the Jawbones (also known as the Racing Jackets) and this year there are the Jawbreakers as the second release from Oakley. Although resembling its predecessor in looks, the Jawbreakers eclipse with a single lens instead of two. As a result, the Jawbreakers offer simplicity and an unobstructed range of sight while the lens continues to be interchangeable.

The Oakley Jawbreaker sunglasses collection inherits Oakley’s patent plutonite lens material. As a piece of modern sport gear, the lightweight plutonite lens makes both maximum protection against broad band UV, all UVA UVB and UVC as well as heavy physical impact possible.

On top of the patent material, the Jawbreakers are characterised by their adaptability and adjustability. Depending on the customer’s need, plutonite lenses with a combination of different lens features are available.

One of them is Oakley’s patent prizm technology that debuted towards the end of last year in their goggle lines and now for first time ever, is incorporated into Oakley’s sports performance sunglasses. With this feature, the Jawbreakers’ vision is enhanced in both contrast and visibility under a wide range of lighting conditions.

The Jawbreakers also come in polarised lens. As common as it is in our sunglasses vocabulary, a brief clarification might just be useful to new sports gear customers. What polarised lenses tackle is glare that obscure vision from liquid under sunlight and other reflective surfaces. Instead of toning them down like conventional tinted lenses, polarised lens eliminate them completely, making them perfect for outdoor activities like fishing, water sports and mountain biking.

Another option is to add an Iridium coating. With an iridium coating, the lens assumes a reflective quality like that of a mirror that helps reduce glare while keeping your eyes hidden. Talk about fashion and function.

Customers are free to mix and match the lens features above to customise the Jawbreakers for their own specific styles and needs. In addition to being customised, these lenses are interchangeable. Take for instance a pair of black iridium polarised lens for the dazzling sunray during the day and a pair of HI yellow lens for the lack of it at night.

The secret to the Jawbreakers’ light weight is their frame material made with O Matter, known for its high durability without compromising protection and comfort. These arms are also extendible to make sure they stay comfortably on the face of each individual user.


Luxottica Brands

April 16, 2015
Posted by David

Luxottica is the worlds largest eyewear company controlling over 80% of the worlds major brands. Brands include; Ray-Ban, Chanel, Dolce & Gabbana, Prada, Miu Miu, Bvlgari, Persol, and the list goes on! Working closely with the Directors/Designers/Founders of the brands and taking inspiration from the brand history and culture Luxottica succeed in conveying and keeping alive the brands indenity. […] Continue Reading…

Parker and Blair from Michael Kors s/s 2015

March 30, 2015
Posted by David


Parker on the left or Blair on the right? This season Michael Kors greets us with plenty of new editions. Among them , Parker MK6138 and Blair MK6137 are two resembling pieces that bear an irresistible spring look. The question is which one to pick once you are tired of trying both on on one wrist, decisions, decisions…

To begin […] Continue Reading…

Introducing: Oakley Turbine Sunglasses

March 20, 2015
Posted by David

In the above picture: Oakley Turbine Fire Iridium OO9263-04

The Oakley OO9263 Turbine sunglasses collection is one of our newly available high performance lifestyle sunglasses lines. A real balance between high performance and simplicity, the Turbine sunglasses are not restricted to professional sports events; instead they blend right in with the rest of an outfit for active leisure activities like […] Continue Reading…

Calvin Harris becomes the new face of Emporio Armani Luigi watches for Men

March 17, 2015
Posted by David



Having featured numerous household names like David and Victoria Beckham, Rihanna and Christiano Ronaldo in their infamous underwear ads, the youthful high end Emporio Armani label does it again with their siege of adverts for 2015 spring/summer lines, this time with Calvin Harris as the new face for not only their underwear line, but also the Emporio Armani Luigi […] Continue Reading…

Madonna testifies for Versace in their Spring/Summer 2015 Advertisement Campaign

Posted by David

“It’s always exciting to be dressed head-to-toe in Versace and experience first-hand Donatella’s vivid imagination and passion that she has created for this collection.”
Having stayed provocative and relevant as a pop icon for more than 3 decades and with her latest album Rebel Heart released on 6th March 2015, Madonna teams up with Versace yet again this year for […] Continue Reading…

Madman & Badman – One Obsession: Where do you #LiveYours?

February 25, 2015
Posted by David



We are over the moon to announce Oakley Madman sunglasses and Badman sunglasses are now available, instock and ready for you to buy with complimentary free next day delivery. (T&C’s apply)

Oakley have really out done themselves this time and my word it has been worth the wait. These futuristic designs have got us in a daze, the design, technology, […] Continue Reading…

January style update

January 5, 2015
Posted by David

Ray-Ban sunglasses have really outdone themselves this season, with an irresistible collection of sunglasses built for effortless cool and all-day comfort. Since their inception in 1937, the Ray-Ban sunglasses range has stuck to its guns as iconic, revolutionary and (most importantly) unique. No other sunglasses brand even touches what Ray-Ban can do; a pair is sold somewhere around the world every […] Continue Reading…

Swiss Military watches: terrific timekeeping!

December 5, 2014
Posted by David

Swiss Military watches are testament to the hard work, dedication and precision timekeeping that Swiss-made watches are famous for, with a striking set of designs too. Not just for the watch enthusiasts any more, Swiss Military watches have some fascinating new styles for any look and occasion. Each piece utilises the very best in Swiss technological design, with Swiss […] Continue Reading…

What’s hot this Winter? Just ask Shade Station!

December 1, 2014
Posted by David

We’ve got some sweet collections available this Winter for a great price, with hundreds of brands available. We have great deals on our range of watches, sunglasses, prescription glasses, goggles, jewellery and accessories, all with a vast array of different styles for any occasion or outfit. From the high-style to the high street, from the kooky to the classic, […] Continue Reading…

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