New Dragon RX Glasses | Spring/Summer 2013
Dragon Alliance is one of the world’s leading eyewear brands with their Dragon Sunglasses and Dragon Goggles, but for the Spring/Summer season they are set to release a brand new collection of Dragon Glasses to add to their ever growing and impressive credentials. Rooted in Southern California, Dragon are dedicated to creating innovative and diversified products since it’s inception back in 1993 and the release of their new Dragon Glasses marks amazing new territory for Dragon Alliance.
Constructed from double laminated zyl material, Dragon’s optical collection is stylish in shape and unrivalled in it’s material usage. One of the most unique features of the Dragon Glasses range is the custom milled metal hinges with a hidden Dragon symbol stamped on the inside of the hinge. Additionally, all Dragon Glasses feature an occipital fit temple design, rich custom colours and a classic Dragon nameplate laid flush on the inside of the temple. Encased in premium and ‘one-of-a-kind’ packaging, all Dragon RX Glasses rest luxuriously in a red suede lined case.
Using athlete inspired design as a driving force for creating new products, Dragon will name surf icon and style guru Rob Machado as the face, and hands-on ambassador of it’s optical line. Aside from major career victories in surfing’s most prestigious events, including the Pipeline Masters and the U.S. Open of Surfing, Machado displayed his music talents and interests in photography in Dragon’s “Frame of Mind” film series – a collection of short films that highlight the seldom seen moments that inspire Dragon’s top tier athletes. Designed for the sophisticated consumer with a passion for active sports, Dragon Glasses will launch in conjunction with it’s 20th Anniversary debuting 14 optical styles in custom and distinct colourways – including Tokyo Tort, Matte Black, Ox Blood and Bark.
For more information on Dragon Glasses including exclusive competitions and giveaways, be sure to find us on Facebook and Twitter…

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Dragon, Dragon Alliance, Dragon Glasses, Dragon Rx Glasses, Glasses, Optical, Rob Machado, Shade Station
The Airwave Revolution | Oakley Airwave Goggles
We cannot wait for the new ski season and undoubtedly the biggest hitter of the new range of Oakley Goggles will be the Oakley Airwave Goggles. This new piece of kit combines world-class performance, protection and comfort with a display that integrates GPS, Bluetooth and more with a host of on-board sensors to give you instant access [...] Continue Reading…
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Airwave, Bluetooth, goggles, Heads up display, HUD, Oakley Airwave Goggles, Oakley goggles, Revolutionary, Shade Station
Ice Watches and Avril Lavigne Team Up!
In the video for her newest single, “Here’s to Never Growing Up”, Avril Lavigne is seen wearing one of Ice Watches newest creations; the Ice Minimalist Watch! This comes off the back of a collaboration between Avril and the vibrant watch giants which sees them working together quite a lot over the coming months. Here’s to Never Growing Up [...] Continue Reading…
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Avril Lavigne, Here's to Never Growing Up, Ice Minimalist Watch, Ice-Watch Watches, Ice-Watches, Shade Station, watch, watches
Exclusive Welder Watches Event in Soho, London
Here at Shade Station we are proud to work closely with our brands and last night saw us team up with Welder Watches for a very swanky press event in London’s ever popular area of Soho! This event was to celebrate the launch of their brand new Exclusive Welder K24 Watches which are going to be only available right [...] Continue Reading…
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exclusive, K24, London, Shade Station, Soho, vintage, watches, Welder watches
A Quest To Find A Master…..Again
Here we go again; the most prestigious title in golf is up for grabs to some of the best pro’s in the world including a few rookies who may surprise.
Last years winner and now Oakley Sunglasses ambassador Bubba Watson still feels he can defend his title with being one of the most powerful players in the game to date. [...] Continue Reading…
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Adidas sunglasses, Bubba Watson, Flak Jacket, Golf, Golf Masters, Guan Tianlang, Lens, Oakley sunglasses, Polarised Grey, Polarised Grey Lens, Shade Station, sunglasses, The Masters 2013, tiger Woods
Limited Edition Adidas ADH9044 Newburgh Watch | Mini Blog
We have just received delivery of a stunning and limited edition from Adidas Watches; the Adidas Limited Edition Newburgh ADH9044 Watch! It is in the classic Newburgh style but is made of solid titanium and is coated with a Black Ion plated finish to give it a matte effect on the strap, case and bezel. You will find a [...] Continue Reading…
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Adidas ADH9044 Watch, Adidas Limited Edition ADH9044 Newburgh Watch, Adidas Newburgh Watch, Adidas watches, limited edition, Newburgh, Shade Station, watches
The Perfect Gift | Kid’s Watches
It is sometimes incredibly difficult to buy for your children, especially when it feels like you have already bought them everything they could possibly want, however here at Shade Station we have a vast selection of awesome Kid’s Watches which would make the perfect gift no matter what the occasion. Huge names such as Adidas Watches, Timex Watches, Lorus [...] Continue Reading…
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Adidas watches, Kids, Kids Watches, Lorus Watches, Shade Station, Tikkers Watches, Timex Watches, watches
For The Nippers! | Kid’s Sunglasses – Mini Blog
So what is the big deal with buying Kid’s Sunglasses? Most people consider sunglasses as fashion statements or accessories for their outfit; but they can be much more than that. Good sunglasses are an essential when you are out in the sunshine as your eyes are one of the most vulnerable areas of your body as far as UV [...] Continue Reading…
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Kids, Kids Sunglasses, Shade Station, sunglasses
Sneak-a-Peek! | POC Goggles
POC Goggles are one of the biggest hitters in the snow/leisure industry and their goggles can be seen on the slopes in pretty much every country! POC is short for Protective Concepts and they are developed to optimise need, function and protection depending on activity and conditions. Along with protecting your eyes from snow, ice, [...] Continue Reading…
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goggles, POC, POC Goggles, Shade Station, Skiing, Snow, snow goggles, snowboarding
Sneak-a-Peek | New Limited Edition Police Sunglasses Mini Blog!
Police Sunglasses like to push the boundaries at all times and their brand new Police S8784 Sunglasses are a fantastic example of this! In the classic Aviator frame shape, these are sure to be popular with an awful lot of people and Police’s unique use of materials and colours allows them to stand out from the crowd of similar [...] Continue Reading…
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aviator, Police, Police S8784 Sunglasses, Police sunglasses, Shade Station, sunglasses
