
The Diesel brand was founded in 1978 by Renzo Rosso and is regarded as an incredibly fashion forward, innovative and dynamic brand that is popular for its clothing, shoes and accessories, including the collection of Diesel watches. Diesel’s product ranges perfectly convey the strong brand identity and the collection of funky, edgy and super stylish watches are geared towards those who appreciate a unique sense of fashion.
Diesel has a strong presence in the fashion industry and this is due to the fact that the core team all understand the message that the brand aims to portray. When Renzo Rosso founded the brand, he wanted it to be a fashion innovator and thus broke barriers and went beyond conventional trends to create a niche in the market that other brands now try to replicate. The Diesel range, including Diesel watches are dynamic, adventurous and challenge trends, allowing people to express their style in their own unique way.
Diesel watches can definitely be described as refreshing; they combine contemporary and vintage styling and the recent additions also boast futuristic and sleek aesthetic features. Quirky, kooky and eclectic but in a way that isn’t too over the top, Diesel watches are one of the most exciting and cool accessories around.
Whatever your style, a Diesel watch will help to emphasise that and the various designs are the perfect way to sharpen up your look. Starting with the exclusive DZ7112 for example, if you like slick, charismatic and something incredibly unique, this futuri
stically styled men’s watch will definitely make you stand out from the crowd. With a minimal time display keeping the look streamlined and the multi strand gold plated stainless steel wide strap, this watch is a real show stopper.
Whilst Diesel is notoriously edgy and a little alternative, if you do favour a feminine look, fear not as the exclusive DZ5147 ladies watch is the perfect balance of elegant and cool. With a vibrant and striking scrunched purple leather strap and purple octagonal dial, this watch remains statement and bold but incredibly feminine.
Perhaps you are looking for something completely unique with high function on the agenda as well as great looks? For all style geeks, the DZ7102 Diesel watch with its three separate time movements and bold wide textured black leather strap is definitely one of those wow watches! With gold detailing, the aesthetic remains chic and sleek.
For something fresh and perfect for moving into spring, the unisex DZ7087 with its white leather strap and multifunctional digital dial with mirror electroplating detailing, this watch is incredibly sharp, sophisticated and really conveys Diesel attitude whilst being versatile and light toned, ideal for spring/summer.
The ranges of Diesel watches are extensive and whether your style is smart, classic, sophisticated, edgy, overstated or elegant, there is something that will appeal to you and inject that element of unique Diesel personality. Rosso wanted to create a brand that provided people with something alternative than what was ‘in fashion’ but that can also be mixed and matched no matter how trendy or quirky your style tends to be. Diesel is a highly respected brand and the simple addition of a Diesel watch will instantly lift your look and show that you have serious style!
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Brought to us by the man who is one of the most established and loved American designers of our time, Calvin Klein jewellery is the latest part of the Calvin Klein collection which comprises of clothing for men and women, fragrances and accessories.
The collection of Calvin Klein jewellery is simple yet striking and there are a whole array of different styles to choose from, all of which are highly sophisticated, classic, exquisitely designed and very much representative of that chic Calvin Klein style that has made the brand a household and celebrity favourite.
With pieces including rings, bracelets, bangles, necklaces and earrings, you are sure to find something that suits your look and this is a great brand particularly of you are looking for a cool but ultra chic way to accessorise your outfit and want pieces that defy seasonal trends. Ultimately a great investment accessory is one that you can
adapt and team with trendy pieces as well as classic or tailored looks. The style of Calvin Klein jewellery certainly adds a sense of interest to your style but one that will look fantastically stylish for years to come.
Calvin Klein is renowned for his ability to add a certain element of his character, charm and personality into his work, especially within the accessories collections as from a designer’s perspective, you can definitely afford to be a little bolder and experimental. Therefore a common theme throughout the jewellery range is unique designs and shapes. With wraparound style rings, chunky style rings, cube shaped stud earrings, dog-tag necklaces and cuff bangles, each piece of jewellery is bold and stylishly effective without being too over the top due to the minimal detailing which may incorporate Swarovski crystals and the simple Calvin Klein logo (usually positioned on the interior section). Depth and dimension with stainless steel silver the predominant choice if material is a consistent theme and defined angles are also a common aesthetic style but with that typical Calvin Klein elegance and sophistication.
Whether you
r style is typically sharp and sleek, girly and feminine or eclectic and bold, a piece of Calvin Klein jewellery will work with this and perfectly compliment your outfit with a timeless appeal that will look incredible for seasons to come. The use of only the highest quality materials also ensures that whether you opt for a Calvin Klein ring, bracelet, necklace or bangle, you are investing in a key accessory from an iconic designer that will never fail to impress!
Calvin Klein jewellery will soon be available to purchase here at Shade Station so keep your eyes peeled!
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A roll call of Black Dice watches makes us think of a Guy Ritchie film or an episode of the great Baltimore drama, The Wire. The names of the watches are similar to the language used in either, words like; Rookie, Grind, Contraband, Roller, The Showman, Holster, Flow, Hustle, Heist, Player. Black Dice may or may not have taken inspiration from gangster films and gritty dramas, but one thing’s for sure, the label know their market and have a firm idea of who they are targeting!
Black Dice watches appeal to big hitters, party people, design lovers and those involved in urban music. This list is not exclusive, but it is true to say the aesthetics of Black Dice wristwear do attract people with a distinct urban sense of style. We’ve mentioned before that recent BRIT Award winners, the JLS boys, are fans of Black Dice watches, as are a host of other well-known celebrities including Tinchy Stryder and Alesha Dixon.
Since the brand launched, in 2006, their watches have been featured regularly in a wide range of media publications, from The Daily Telegraph to Maxim and FHM. The Independent newspaper even included Black Dice in a list of its 50 best watches – not bad for a relatively new urban watch label!
Black Dice pride themselves on using high quality materials and all wristwear has Swiss quartz movement. The designs are modern, chunky, flashy with an urban twist and very hip. These are stylish, impressive watches that are the perfect accessory for any urban conscious guy or gal.

Calvin Klein is one of the most iconic designers of our fashion generation and has built up a huge empire with products comprising of clothing, fragrances and accessories.
Calvin Klein Watches are one the latest additions to the collection of Calvin Klein accessories and keeping our promise to provide you with all the latest and greatest brands, we are pleased to announce that they will soon be here at Shade Station!
The Calvin Klein watch collection is manufactured by the highly renowned Swatch Group and each watch is therefore made with genuine Swiss movement which is noted for its exceptionally accurate time keeping and all round high quality.
From a style perspective, Calvin Klein has certainly not disappointed and the watch range, with designs for men and women, varies from traditional and classic styles through to unique and innovative. Whether you like your watches and accessories to be elegant and demure with a petite aesthetic or extravagant and bold and a little more overstated, there is definitely a Calvin Klein watch that will compliment your look and these are investment watches that are timelessly stylish and will always continue to work with seasonal trends.
Whilst Calvin Klein garments are renowned for their classic appeal, the designer always likes to inject a sense of his own personality and character in his creations and this is clearly evident in the collection of watches. With some strikingly unique and r
ather eclectic designs such as prominent round dials contrasted with super slim bracelet straps and pretty but bold wrap around bracelet straps as well as chunky cuff style watches with petite dials, these watches are statement but due to the minimal styling are non-fussy and work well with a variety of looks, no matter how casual or dressed up.
A Calvin Klein watch is perfect if you are looking for something by a classic designer but with that a sense of originality and innovation and it is sure to become your staple go-to accessory that jazzes up every outfit! Of course, if you prefer understated, traditional and classically chic then there are some great styles on offer that fulfill these style needs too.
We’ll be sure to let you know when this iconic brand arrives in stock!
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If you’ve been following this year’s Winter Olympic Games in Vancouver, it won’t have escaped your attention that many Olympic competitors have taken visual precautions against the sun, snow and ice. Be it wraparound sunglasses or goggles, serious winter sports athletes acknowledge the dangers of competing without eye protection and will go to great lengths to ensure they are protected from any harm.
Olympic disciplines such as speed skating, cross-country skiing and snowboarding require athletes to travel at enormous speeds, during which they are very vulnerable to the elements and accidents. Wearing sunglasses or goggles designed for sport by a reputable brand like Oakley, reduces their chances of any eye injuries and can also enhance their performance.
Oakley Goggles is a brand that is seen a lot on the slopes and also at Vancouver 2010. Oakley have a history of eyewear innovation for sports and their research, technology and design prowess is second to none. Professional athletes recognise the quality and the power of the Oakley brand and for this reason they entrust the protection of their eyes to them.
For snowboarders goggles are an essential piece of kit and Oakley goggles provide comfort, clarity of vision, anti-fog lenses and are designed to fit snugly when worn with a helmet. Wearing Oakley goggles can prevent arctic burn and will protect your vision from the brilliance of the snow.
Some people prefer Oakley Sunglasses for winter sports and speed skaters in particular, always wear a pair of wraparound sunglasses when competing. There are a number of Oakley styles that cater specifically for sportsmen and when choosing your Oakley’s your decision will be informed by what you require from your sunglasses. For instance you may need transition lenses, the ability to change lenses, a larger frame, or a particularly light frame. Whatever your requirements Oakley will have it covered.
Rather than follow the countries medal tallies this Olympics why not count how many athletes wearing Oakley’s mount the podium. We bet Oakley is the overall winner at Vancouver 2010!
Tags:Here at Shade Station we have a superb range of sports and lifestyle accessories on offer which will provide those staple key items that always come in handy from a functional perspective and of course, are super stylish. The addition of a cool accessory can really add that finishing touch to your look and we have a great range of brands and products on offer.
First up we are excited to announce that we have a new brand addition in the form of Eastpak whose accessories include an ultra cool range of backpacks, shoulder bags, bum bags and luggage. Originally designed for students, Eastpak has some incredibly vibrant and colourful designs and patterns as well as more understated and is renowned for its use of high quality and durable materials. The brand is very much representative of an urban and on-trend style but is unique, youthful, innovative and fun.
Next, we have extreme sports brand Dragon who has a great collection of beanie style hats which will keep you warm on the slopes as well as on a day to day basis and are designed in a number of key styles. With black, white and grey common key colours, patterns such as stripes also add that extra definition. The Dragon logo is featured on the hats with some more overstated than others. The perfect snow sport accessory!
Sports and fashion brand Oakley never fails to impress with its range of innovative sunglasses, watches and goggles and the brand also has a superb range of accessories with that same cutting edge style. The Oakley accessories collection includes backpack and shoulder bags with multiple zip compartments and ensuring that all you gear is securely stored. The designs from an aesthetic perspective are typical to the Oakley brand and the colours are muted in black, grey and fawn for versatility. Other Oakley accessories include beanie hats, chic quilted leather wallets combining durability and style, webbed and steel belts conveying the strong and intense Oakley attitude, key rings, and snow gloves. If you purchase a great pair of Oakley sunglasses or goggles, of course you need a case to keep them pristine and there is also a fantastic range of Oakley sunglasses and goggles cases to protect your shades and goggles and prevent them from damage. The signature Oakley logo is also featured on all of the brand’s accessories.
Nixon is also one of the prominent brands in the extreme sports and street style fashion industry and the range of Nixon accessories perfectly depict the competitive and effortlessly stylish attitude of the brand. With funky etched leather wallets – some featuring more bold colour schemes and some more neutral and classic, trendy beanie and bobble woollen hats, again incorporating the cool and street Nixon style, a statement chrome key ring and funky leather belts with striking polished and textured buckles, Nixon accessories are highly robust and convey that cool and edgy street/sport style that continues to looks great season after season.
When investing in a functional accessory, you want to opt for something that is durable, robust and has an aesthetic that works with seasonal trends but ultimately has style staying power. All of our accessories brands are renowned for their overall high quality products as many are used in the snow and skate sports industries and have a style that is completely unique to the brand.
We hope you enjoy browsing the collection and keep your eyes peeled on our Style Blog for new brand additions and styles just in!
Tags:Ah the gorgeous Guess – the brand that depicts glitz, glamour, sophistication and all things chic! We are very excited to announce that we now have a fabulous selection of just in watches by Guess and we promise that these hot accessories will definitely not disappoint!
Predominantly a brand for ladies, a large number of these new Guess watches additions are also for men so the guys too can experience a piece of the super stylish Guess action.
Let’s take a look at some of the key new styles for this season…..
Gold is a huge trend heading into the spring/summer season and gold accessories and watches are sure to be adorning the arms of the most stylish fashionistas at Fashion Week. The new unisex Spectrum Guess watch with its gold bracelet strap and gold d
ial is the perfect way to add a sense of chic to your look and conveys a sophisticated image for the guys and more of an edgy, androgynous look for the girls. This style looks great teamed with classic white shirts and boyfriend blazers for example. If gold is not complimentary to your skin tone or perhaps isn’t to your taste, the same watch is also available in sleek silver.
The new Puzzle watch is also of a similar style but has added colour definition with a silver face and injects that element of Guess sparkle with a diamante embellished bezel. The multi strand bracelet strap also adds a highly trendy chunky look to the overall aesthetic.
Guys, for something ultra cool, versatile and classic with that Guess edge, the new Slim Guess watch with its highly polished stainless steel bracelet strap and black dial is a great option. With Roman numeral markers, this adds an extra sophisticated v
ibe to the watch and this is the perfect accessory to compliment and inject a polished edge to any outfit. The simplistic aesthetic also makes it timelessly stylish and a great investment watch.
Moving into the spring and summer and of course, the (hopefully!) warmer months, accessories should be light, fresh and colourful. The new ladies Mini Sprinkle Guess watch with its sleek white croco leather strap, colourful dial featuring numerous ‘G’ Guess logos and diamante embellished bezel ticks all the right style boxes. The watch has a small aesthetic but the diamantes and colours make this a statement watch and one which also has great versatility. The same watch is also available in black.
For something ultra statement, the new Guess Jumble G with its clip bracelet strap comprising of various sized jumbled ‘G’ Guess logos and minimal dial has a bracelet-like aesthetic and is perfect if you are looking for that wow accessory! The
new Queen of Hearts Guess watch with its chain bracelet strap and charm heat shaped dial is super feminine and the diamante embellished Guess logo also adds a strong hint of bling!
These are just a few examples of the new Guess watches styles that have just arrived at Shade Station and are certainly ones which will appeal to those who always like to look stylish with a hint of glamour but are seeking versatility in a watch with that unique Guess character. With highly on trend features such as diamante embellishments, striking aesthetics, gold and colour inspired options as well as more the more classic silver styles, there is definitely something that is sure to catch your eye and see through this season and beyond, in true Guess style!
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Jewellery is a simple but incredibly effective way of instantly bringing an outfit to life. A great bracelet, statement necklace or an edgy pair of earrings can make your look relevant to current trends and really inject a sense of personality and character into your style. As summer is also on the way, this provides a great opportunity to really experiment with the different jewellery options and add colour, depth and a sense of imagination to your look.
Here at Shade Station, we have a selection of beautiful, cool, timeless and edgy styles to look out for by key designer brands. One massive trend for spring/summer 2010 is colour and when the sun is shining, a splash of colour is the perfect way to lift our appearance and mood. One of our fabulous new brands to look out for is Venus Beads which have some gorgeous boho chic style beaded bracelets incorporating vibrant colours such as turquoise, pink, red, blue violet and black. If feminine is your thing, look no further that Venus Beads with their wonderfully intricate patterned beads and subtle charms. Wear two or three stacked for a high fashion look or an individual bracelet will add just the right pop of colour to inject vibrancy into your look.
Amore & Baci beads are a further key brand and have some extremely fun, elegant, flirty and unique pieces to catch your eye. What is great about this brand is that you can create your own unique bracelet or necklace with the addition of charms – add as many or as few as you wish according to how bold or subtle you like to be. Cool charms within the collection include handbags, shoes and angels. Large cocktail or statement rings are the perfect way to add instant glamour and instantly make you feel more polished and sophisticated. Amore & Baci have an incredible ring collection which will continue to look great season after season and incorporate stunning colours such as turquoise, pink, blue, red, green and cream as well as beautiful patterns and the addition of diamante stones.
Guess Jewellery has also introduced a stunning collection of jewellery including earrings, charm bracelets and necklaces and colourful leather cuff bracelets for an edgy but feminine look. Guess is renowned for sparkle and glitz and common aesthetic features throughout the jewellery range includes diamante embellished fun and flirty charms and logos. Perfect if you like your jewellery to represent a girly but sophisticated and chic style.
Combining boho style with tribal, Roberto Cavalli Jewellery captures these trends perfectly with tusk style charms features on leather thong necklaces, gold chain charm bracelets, key shaped pendants, and turquoise tones entwined with gold and silver tones. The jewellery tends to boast a chunky style aesthetic, but incorporates delicate features to balance and soften the look and make it statement but wonderfully feminine and demure.
We also have some new street inspired pieces from Black Dice Jewellery with a selection of cutting edge rings and dog tag style necklaces for men and ladies and Diesel Jewellery, Police Jewellery and D&G Jewellery have also perfectly combined edgy with striking. CC Skye (a favourite of boho Queen Nicole Ritchie) also have some beautifully feminine and statement jewellery as do Miss Sixty. DKNY Jewellery is also a firm favourite with its cutting edge and strong but ultra chic range of necklaces, rings, bracelets and earrings with charm features and pretty diamante embellishments for the added glam factor.
Make sure you keep your eye on our style blog which provides updates on new brands in stock and key styles to look out for, as seen on the celebs. The perfect item of jewellery can make you feel incredibly special and is a great way of injecting an element of colour, sparkle, edginess or elegance into your summer look.
Tags:Watches make the perfect statement accessory and lucky for you, here at Shade Station we have a huge array of designer and brands to ensure that you find the perfect piece of arm candy. From classic and traditional, sleek and sporty, vibrant and eclectic and elegant and glamorous we have every style imaginable at a great range of budgets.
Let’s start with some new key style additions to the offering. First up we have the ultra trendy ES2157 Fossil watch style which with its black acetate strap, black dial and diamante embellished bezel, this is definitely one major watch trend to look out for. Watches can be feminine but edgy and the Fossil Watches brand is perfect at achieving the balance just right, always introducing highly stylish designs but injecting their own unique edge.
Diesel Watches is still a major player in the watch style scene and is renowned for its unique, eclectic and original designs that are completely unique to the brand. Diesel has some amazingly stylish new watches to look out for with wide straps – including rubber straps in some of the new additions which are very much on trend this season, bold dials and visually exciting detailing. Diesel watches for guys and girls tend to be bold and convey real statement style that works with a variety of looks.
DKNY is famous for conveying the essence of New York style in its products and the same applies with the amazingly stylish range of DKNY Watches. One particular new style that has us swooning is the NY4847 DKNY watch which captures every watch trend in a unique and striking design. With its translucent turquoise rubber strap and striking white dial this DKNY watch perfectly conveys the essence of spring and summer and will compliment your style and inject some vibrancy into your look. The brand has a great selection of other new watch styles with fresh white and aqua tones a common theme. Elegant, highly stylish, versatile and unique – DKNY watches definitely will not disappoint!
As this season is all about colour, Ed Hardy Watches are the perfect way to achieve this look with their stunningly striking tattoo inspired designs. With sleek straps (often cuff style) and unique tattoo designs including lions, skulls, fairies, butterflies among just a few of the Ed Hardy watch logos these watches are genuine works of art and really add visual interest and a certain LA edge to your look.
LTD Watches were huge in 2009 and what with JLS designing their own unique range called the JLS vs LTD towards the end of the year, the brand is set to be even more popular in 2010. Each watch is strictly limited, as the name suggests and these vibrant unisex styles are all about the colour factor! The new style which is set to be big this season is the Rolex style LTD Watch with its sleek bracelet strap – be quick though as each model is limited and once the style is gone, it’s gone so be sure you get yours fast!
Wenger watches are a new brand addition to Shade Station. With collections that are traditional, sporty or contemporary these are real investment watches with incredible function abilities. Tested in the Swiss Commando Raid, Wenger watches really go the distance and with such a great variety of aesthetic styles to choose from, you will definitely find a watch to suit. Perfect if you are looking for watch with something that little bit special.
Guess Watches is loved for its super elegant and glamorous watches that are feminine and chic and of course with that sexy edge that the brand is renowned for! A new Guess watch style is the Heart to Bling watch which perfectly captures the glitzy, glam trend with diamante embellished heart design on the dial. Guess watches also has some beautifully coloured and fresh tones for this season and are wonderfully sophisticated, fun and feminine.
Adidas watches are a great way to combine the two key seasonal trends of sporty and colourful and have some incredibly vibrant and funky new styles in an array of fresh and summery colours such as pink, blue, white, purple, green and yellow. With highly polished rubber straps, large multifunctional digital dials and of course, all at affordable prices, Adidas watches are always a firm favourite and have that high trend appeal that instantly lift your look.
Tsovet is also a new brand on the scene and these are incredibly unique and special watches that combine the vintage and contemporary in terms of the materials used in production and the watch technologies. With some strikingly beautiful designs, Tsovet watches are real statement pieces and make for the perfect investment watch when you are looking for something extra special. There are also some wonderfully feminine female designs in fresh colours such as white and gold.
The true British brand Ted Baker is also still a huge favourite and manages to combine its own unique style whilst injecting those key trends to keep the watches super stylish and fashionable. With an array of watches that incorporate bold colour and patterns as well as more understated silver watches, Ted Baker watches for this season typically feature beautifully colourful straps, perfect for a spring and summer look.
Michael Kors watches are great for those ladies who favour exquisite style and elegance and there are some wonderful trend inspired designs to look out for this season. Nude tones are highly on trend in 2010 and Michael Kors watches perfectly capture this with creams, fawns and browns a common feature as well as the stylish polycarbonate strap design such as the MK5197 with diamante embellished inner links – perfect for entwining high fashion and sparkly glamour!
Sporty attire and sporty style watches are huge this season and Japanese fashion inspired and a favourite of the celebs, Superdry Watches has recently launched the Superdry Sport collection and with their vibrantly coloured plastic straps including hot pink, blue, white and green with equally vibrant dials, these watches are definitely a great way to entwine sporty and colourful in one watch!
Bench Watches is a great brand for those of you who like skate, street and urban style and there are some fantastic new designs to look out for this spring. With typically wide leather straps and bold dials which prominently display the Bench watch logo, fresh light colours and true statement but effortlessly cool style is what the brand perfectly conveys.
Tendence Watches are a fabulous new brand to look out for and have been featured in a number of high profile style publications, favoured for their refined and exquisite aesthetic style and conveying the theme that everyone should stick to their own individual style and refrain from following trends simply because it is fashionable. Tendence watches therefore take their own inspiration when designing the watches which have a distinctively striking look with boldly featured numbers and detailing on the dials, wide straps and strong elements of colour in some styles.
These are just a few of the brands and styles to look out for and other favourites include extreme sport favourite Animal watches, the urban style inspired Black Dice watches, Nautica watches for every outdoor sportsman, innovative TX watches, glamorous and flirty Seksy watches, innovative and striking Oakley watches, classic Police watches, traditional Timex watches, and geek chic inspired Tokyo Flash watches with their watches that are designed to engage the brain and really make us think about the concept of telling the time! Be sure to check out our watch page for a full list of our exciting brands!
At Shade Station we are always on the lookout for the latest brands and styles and regularly update our watch collections accordingly. Check out our style blog so you are up to speed with what’s hot and new in! Be sure to also keep your eye on our sale items to get that sought after watch at a fantastic price. Whatever style of watch you are looking for or are seeking inspiration to try something new, we have all the latest and greatest watch brands and styles as well as the classic designs to ensure that you find your perfect watch!
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