Sekonda very quickly became popular and a household name thanks to its great products, high levels of marketing and superb customer service. As the watch industry evolved from a technical perspective, the introduction of the quartz movement encouraged Sekonda to manufacture their watches in Hong Kong which also allowed them to provide customers with great quality watches combined with stylish aesthetics, and equally focus the brand’s attention on the fashion element of the watch industry.

This combination of function and style meant that Sekonda’s success steadily increased and led to the brand becoming the best selling watch brand in the UK in 1988. Sekonda is still one of the most prominent major players in the watch industry and is loved for its collections of fashion forward and ultra stylish watches that represent the ever evolving nature of fashion and trends. Sekonda has always been very quick to embrace this constant change, which is a significant reason why it is still so successful today. The Sekonda collections are current, fresh and exciting.

Since 1988, Sekonda has launched many collections of watches within the main Sekonda brand. In 2004 Seksy was founded and soon after, Sekonda introduced a range specifically for men called ONE. The latest collection launched by Sekonda is the Party Time by Sekonda watches.

Aside from its great products that fuse flawless style with function, Sekonda is so popular due to its high profile marketing and media exposure which is often achieved by sponsoring prime time ITV television shows that are largely viewed by the brand’s target audience. Seksy has sponsored hit television shows such as ‘Katie and Peter’, ‘The X Factor’, ‘A Night in With Cheryl Cole’ and ‘Take That Live in Concert’. Girls Aloud have also been the Seksy brand ambassadors with the band members regularly spotted wearing the chic and elegant designs. This association with young, successful and glamorous icons only helps to raise the brand profile.

Ultimately, creating great quality products and maintaining exceptional levels of quality control across all of the sub-brands is top of the Sekonda agenda. Each collection is renowned for its incredibly stylish and visually attractive watches that are accessible from a price perspective and are also seen worn by a number of celebrities. This combined with flawless quality and reliability means that Sekonda is one of the most regarded and renowned watch brands in the industry.

Seksy watches were launched in 2004 and initially comprised of just seven watches which were marketed at female consumers between the ages of15-25. The brand name is pronounced ‘Sexsy’ and this play on words is geared to be a fun and understated way of stating that the watches have that element of youthful and innocent sexiness. Due to the elegant and demure style of Seksy watches, they widely appeal to a younger age group but are also suited to the slightly older consumer as are highly versatile and wearable with a variety of looks. The first collection of Seksy watches were designed to be trend inspired and fashionable with each design sporting a jewellery-esque aesthetic with bracelet straps and the use of Swarovski embellishments. The same design theme applies to Seksy watches today as it was this trendy, chic and glamorous finish to the watches that made them so popular and distinctive.

Seksy is also renowned for its use of advertising campaigns and product placement. Seksy watches are often seen gracing huge billboards with a regular turnaround of new fashionable designs and watch styles to keep up with current fashion trends. In addition, Seksy is regularly featured in fashion and celebrity magazines including Heat, Closer and More which allows the brand to become even closer and more exposed to its target consumer.

The various designs within the Seksy watch collection definitely possess that show stopping wow factor with features such as bold cuff style straps in some watches, uniquely shaped off-set bracelet strap links in others, and of course sparkling diamante embellishments in many styles to ramp up the glam factor. From an aesthetic perspective, though Seksy watches are statement, they are also incredibly elegant and demure with subtle hints of colour on the dial and just the right amount of sparkle to keep the watch versatile and adaptable to compliment a variety of looks. The striking aesthetics and unique shapes mean that design elements such as dial detailing is kept minimal which creates the perfect desired effect.

Boasting delicate and highly trend inspired features, that still retain the distinctive Seksy style, Seksy watches are designed to make every lady feel ultra glamorous. What is also favourable about Seksy watches is that they are accessible to the target consumer from a price perspective. Sporting fine quality craftsmanship and flawless style, Seksy watches are fantastic value for money and a worthy accessory investment.

Representing the ever evolving nature of fashion, trends and style, Seksy continually updates its watch collection accordingly meaning that there are always exciting and contemporary new designs to choose from. A perfect addition to your party outfit in addition to a great way of updating and injecting a strong hint of sophistication into your everyday casual look, Seksy watches are the ultimate accessory for every fashionista.