As each new product or collection is launched, Police is renowned for its ability to keep the designs fresh and dynamic yet is always consistent with the established and typical Police sleek style. Police prides itself on being unique and each collection is made using the highest quality materials and is always aesthetically attractive. A style leader as opposed to a follower, Police continues to set its own trends and is ultimately geared towards those who appreciate a distinctive and refined sense of style that isn’t too bold or overstated but still makes an impactful statement.

The Police brand is famous for its array of celebrities who have starred in its sleek and sexy advertising campaigns, the first of which was Die Hard star Bruce Willis who represented the brand from 1999 to 2001. George Clooney then took over and in 2003 international footballer and fashion icon David Beckham was the face of Police. As a star in the sports world and a major player in the fashion industry, Beckham was the perfect individual to represent the theme of the Police brand. Antonio Banderas is a further star who has featured in Police campaigns. All of these men are recognised on a worldwide level and effectively convey what the brand represents. Police purposely selected stars who other men respect and who are also of course, adored by women which in turn enables the Police brand to be equally favoured and relevant to both sexes.

Police appeals to a young and style savvy crowd and the brand is incredibly switched on about how to engage and connect with its audience. Police is therefore highly prominent on the social media scene and has a dedicated Facebook fan page that was launched in conjunction with the Be Younique campaign. This campaign was a competition to find a fresh new face to step into the shoes of past ambassadors such as David Beckham and George Clooney and ultimately become the new face of Police. Police were looking for someone fresh and unknown - aiming to find a regular young man or woman who the public could easily relate to and identify with. The competition received a great response and Andrea Garbolino was named the winner who can now be seen fronting the Police ad campaigns.

 

The collection of Police sunglasses are incredibly stylish; representing that effortlessly cool sense of Italian chic. Ranging from sleek aviators to more sports inspired wraparound designs, visors and timelessly stylish navigator sunglasses, the collection features something that will appeal to everyone. The style is never to bold or overstated but striking enough to make a statement. Many of the sunglasses are also unisex and look masculine and cool on men whilst also looking chic and sophisticated on women – the Police style is one that is adaptable and versatile and will work with any look. Some Police sunglasses incorporate bolder colour palettes including brown and bronze tortoiseshell, whereas others feature neutral colours including black, brown, gold and silver. Creative contrast can often be found on the arms, which in some styles are wider than that of the frame and also display the Police logo or added hinge detailing.

 

Police sunglasses are specifically designed to flatter all face shapes which is why the overall style tends to remain minimal, but still creating that chic wow factor. Police is a brand that defies seasonal trends and instead creates its own ‘look’ and therefore a pair of sleek Police sunglasses will certainly go the distance in terms of style staying power and performance due to the high quality materials used to manufacture each pair.

 

If you’re looking for a superb quality pair of sunglasses that boast style longevity and convey the essence of Italian sophistication, Police sunglasses are the perfect investment.