The Jee Vice sunglasses brand was founded in 2003 and has fast become one of the most popular sunglasses brands on the style scene; now a firm favourite in Hollywood and as seen worn by a number of high profile celebrities. Perfectly capturing the essence of femininity, elegance, high fashion and glamour, Jee Vice sunglasses are designed specifically for women and allow every lady to express her femininity and unique sense of style. Taking inspiration from 1950’s – 1970’s style, Jee Vice sunglasses are flattering and possess a timeless quality with a distinctive Jee Vice twist that has ultimately made the brand so popular.
The Jee Vice sunglasses brand was founded by French designer Philippe Vergez who was born in 1959. Vergez was also one half of the duo who founded the Californian based sportswear sunglasses brand Arnette which has provided him with a highly respected name in the eyewear industry. Vergez has become renowned for his free spirited nature, his creative thinking and interesting aesthetic designs and he had always aspired to design his own line of fashion orientated sunglasses into which he could implement his own passions and inspirations.
It was in 2003, that Vergez launched his own collection of sunglasses in France and named the new collection Jee Vice. Jee Vice sunglasses are designed specifically for women; with the objective of allowing every woman to express a unique, strong, empowering and ultra feminine sense of style. Vergez’s experience in creating sunglasses that were designed for sport, protection and function allowed him to inject this knowledge and skill into the collection of Jee Vice sunglasses and enable the brand to perfectly combine unique style without compromising the functional purpose of sunglasses. The Jee Vice sunglasses range therefore boasts exceptional and highly fashionable aesthetic styling along with superior functionality and quality. The brand is incredibly popular among artists, fashion enthusiasts, business women, actresses and musicians who are all able to choose a pair of Jee Vice sunglasses to reflect their personality and individual sense of style.
The Jee Vice collection comprises of styles that take inspiration from the 1950’s through to the 1970’s; all designed with intense sophistication, glamour and attitude but with subtle contemporary Jee Vice twists. There are a number of separate collections within the Jee Vice range which are aptly named according to the style that they represent. Vergez wanted the brand to embody a fun and light-hearted attitude towards fashion and the sense that women can really express their personalities, mood or passions when wearing a pair of Jee Vice sunglasses or even use them to convey their alter-ego! With an array of vibrant frame colours, styles and patterns, Jee Vice sunglasses are made to be noticed but in an ultra chic and exquisite manner as opposed to being too overtly bold. Many of the designs boast strong and distinctive shapes and perfectly combine retro appeal with contemporary features.
Jee Vice sunglasses are incredibly popular on the Hollywood scene and were worn on and off-screen by the four protagonists in the hit film Sex and the City 2. Celebrities including Kim Kashardian, Anne Hathaway and Katherine Heigl are also fans of Jee Vice sunglasses and the brand is often featured in high profile fashion and style magazines.
Each pair of Jee Vice sunglasses are carefully designed to flatter and fit a specific type of facial shape and structure and Vergez has created each pair taking inspiration from a specific lady in mind, with each prototype spending a great length of time in the development stage to ensure that every pair is flawless in terms of aesthetic style, fit and comfort.
Jee Vice sunglasses possess a timeless quality and have the ability to look equally as fantastic on a girl of eighteen as they would on a lady of 48. Handcrafted in France and Italy and ultimately designed to make every woman feel special, sophisticated and of course, ultra feminine, Jee Vice sunglasses are a worthy investment and are sure to become a staple accessory in your wardrobe for many seasons and years to come.