Fossil Watches - Information About The Fossil Watches Brand

Fossil Watches

As a brand, Fossil is renowned for its unique creativity. Taking inspiration from all styles, technologies and cultures, Fossil embodies the idea that cool, stylish and sought after products should be accessible from a price perspective to the everyday consumer and also boast high quality finishes.

Fossil was founded in 1984 and was the first American brand to combine great quality, value and style to the watch industry. The brand was largely responsible for making watches a trendy accessory in addition to an essential tool for time keeping. Since then, Fossil has always been regarded as an avant-garde brand and offers something different from the norm in terms of technology, the choice of materials used and the overall design.

The fact that Fossil also manufacturers watches for other brands is testament to how highly it is regarded in the industry. Prestigious designer labels in the fashion industry that Fossil produces lines of watches for include Adidas, Burberry, Diesel, DKNY, Michael Kors and Marc by Marc Jacobs to name only a few.

In the early 1990's, Fossil expanded its product lines to also include accessories, comprising of handbags, belts, small leather goods and sunglasses. The company also owns or licenses proprietary technology for its watch products including its Big Tic technology developed in 1998 and the combination automatic/quartz movement called Twist. In 2000 the brand launched introduced a line of jeans targeted towards younger and trend focused consumers and in 2002 Fossil created a proprietary technology brand called Abacus.

If you were to describe the style of the Fossil brand it would be vintage and authentic style fused with a creative spirit and with a strong sprinkling of humor. This is represented in the actual design of the products, the graphics and the one-of-a-kind, trademark collectible tins that Fossil products come packaged within, and are even considered almost as sought-after as the products themselves. The aim is to create something that applies to every individual and a way to express your personal style. This theme is further emphasised by Fossil’s tagline, ‘What Vintage Are You?'

Fossil's team of highly skilled designers are very much focused on studying and taking inspiration from current and emerging trends in both the lifestyle and fashion sectors. To appeal to a varied target audience, the products are always fashion forward and relevant to seasonal trends but what makes Fossil that little more dynamic and unique is the added fine detailing and its creative spirit.

What is also favourable about Fossil is that it isn’t afraid of trying new ideas. Fossil was the first watch manufacturer to design a fully functional PDA watch. Teaming up with Palm Inc, the watch was in development for a few years but with only average results. Though the PDA watch wasn’t one of Fossil’s most successful products, it shows that the brand isn’t afraid to try new ideas and is prepared to move beyond convention and tradition.

Fossil has a global following and has built up a sense of brand loyalty meaning that people often return to the brand as they trust it and know it delivers high quality products that serve longevity. The amalgamation of superb quality materials, fine craftsmanship and highly fashion forward products with a unique twist means that Fossil is regarded as one of the most innovative companies in the world. Fossil continues to reinforce its initial philosophy of thinking outside of the box, pushing the boundaries of design, innovation and technology and drawing influence from all cultures, styles and people.

Fossil designs watches for men and women and is an incredibly popular watch brand due to the fact that the collection is so diverse. Varying from highly traditional and vintage influenced, through to eclectic and unique in addition to a great selection of trend inspired options, there is something to appeal to all style preferences. The brand is always in top of emerging styles and trends and therefore regularly launches new watch collections on a seasonal basis.

The Fossil watches for men boast fine detailing and vary from chunky and aggressive in style designs with wide cuff leather straps and bold dials, to more demure and classic styles that can easily compliment a dressed up look whilst working perfectly with a more casual ensemble. There are also some great designs which channel a more sports inspired finish. Unique colour combinations and textures are also prominent within the men’s collection with materials including stainless steel, leather and ceramic.

For ladies, the Fossil watch collection is equally varied. If you like a super elegant and feminine styled watch, there is a fantastic selection of delicate, jewellery inspired Fossil watches featuring intricately designed bracelet straps, charms, diamante stones and striking dials. If you prefer your watch to convey your fashion forward approach to style, you can opt for a Fossil watch with a ceramic bracelet strap, a diamante embellished bezel and sleek dial. Or perhaps you are seeking something completely unique and slightly more eclectic? There is definitely a Fossil watch to appeal to this style preference with many designs incorporating exciting and unusual colour combinations, textures, patterns and aesthetics.

Fossil is a brand that you can always rely on for great quality watches in addition to flawless, unique and innovative style. Always injecting its own quirky features, some Fossil watches are bolder than others and therefore cater to as wide a range of style preferences as possible. Fossil watches are affordable and are highly respected in the industry for their fine quality materials, movements and reliability.

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