Fly53 Watches - Information About The Fly53 Watches Brand

Fly53 Watches

The FLY53 brand was founded in 1994 and began designing and manufacturing statement limited edition t-shirts for men. The brand has now evolved from creating just a selection of limited edition t-shirts, into one of the first UK brands to produce clothing and accessories that really draw inspiration from the eclectic London scene.

The brand was originally aimed at people who believed that life should be lived to the max to and to individuals who use their style as an expression of their lifestyle and personality. The popularity of FLY53 quickly grew with fashion geared men loving the original, imaginative and effortlessly cool style it had to offer, and the brand began designing a more comprehensive collection of men’s clothing.

FLY53 has now become what the brand describes as ‘the uniform of the street’ and takes much of its inspiration from the London scene. The style attitude is one that conveys a sense of independence, is sexy and with a rock ‘n’ roll spirit. The brand has extended its product ranges to include women’s clothing and accessories in addition to the collection of FLY53 watches. The overall style for men is refined and with a hint of preppy appeal. Sharp tailoring, flawless styling and luxurious, flattering fabrics combined with a 1970’s edge means that FLY53 is incredibly dynamic, distinctive and a label that sets its own trend!

The collection for women uses muted and dark colour palettes that are versatile and wearable yet sultry and sexy. The ranges feature street style wardrobe staples in addition to graphic jersey tops, classic knitwear that incorporates unique aesthetic twists, and military inspired coats and jackets.

FLY53 is also a brand that likes to get involved within the cultural scene whether this being in music, fashion, art and sport and often launches competitions to win tickets to high profile music events and concerts for example. Customer interaction is also high on the brand agenda. The brand recently provided people with the chance to win a Limited Edition FLY53 Halloween Skull. People had to search for the skulls, which were hidden on a series of websites. FLY53 also participates in fashion events including Vogue.com’s Fashion’s Night In whereby consumers can enjoy online discounts and access to newly launched products from an array of high profile designer labels. Social media is a huge part of the fashion industry and FLY53 always ensures that it’s at the heart of the action!

The collection of FLY53 watches are the latest product to be launched by the brand, and currently comprise of a range of men’s analogue watches. The colours available include statement black and white, exquisite brown and gold and electric green and black. In typical FLY53 style, the watches are bold, statement and trendy but with the FLY53 unique edge. Some of the colourful designs are more sports inspired whereas the gold and brown options are more traditional and smart in aesthetic. The dials are large, round and prominent and the FLY53 logo is featured at the top centre of the dial. There is a range of padded, textured leather or silicone strap choices and the FLY53 logo is also etched onto the stainless steel buckle. The FLY53 watch prices range from approximately £80.00 to £85.00.

The collection of FLY53 watches embody the same style expression as the rest of the product lines. They can be worn with every look but add a striking finishing touch in a way that is completely distinctive to the FLY53 brand and offers something that little bit different and special from the norm.

The FLY53 brand is an independent fashion leader as opposed to following trends and maintains a tongue in cheek humour meaning each piece boasts a timelessly stylish, light-hearted and fresh quality. Creativity and inspiration is ever evolving and therefore FLY53 updates its ranges and watch collections on a seasonal basis.

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