When Renzo Rosso started the Diesel brand, he wanted the label to be one that relied purely on its own inspiration and not one that followed trends; more so, he wanted Diesel to be a fashion leader and thus took chances which allowed the brand to sit within its own niche in the fashion market. He chose a team that were creative and highly skilled in fashion design and like himself, wanted to build a brand that refused to follow other trends and instead, create them. Rosso allowed his team the freedom to design what they wanted without the use of a strict brief with the objective of creating a line of clothing that was geared towards individuals who are confident in their own personal style and like to express their personality and character in the way that they dress.

This incredibly independent way of working led to Diesel becoming a leader in the fashion industry at a rapid rate after its initial launch. Using unique choices and combinations of materials, styles and manufacturing methods and ensuring that only the highest quality control was achieved, Diesel products stood out from the crowd as being rather outstanding and innovative from a quality and fashion perspective. The fact that the company employs staff from all around the world also helps to create a more dynamic and diverse style that defies seasonal trends and is based more on personal inspiration, possessing a distinctive global energy for fashion that provides Diesel with its consistency. This experimental but structured way of working has led to Diesel being featured in numerous style magazines and television programmes, and the way in which the company functions is even used as a case study to inspire international businesses, consulting organisations, universities and business schools.

Diesel is also renowned for the use of ultra cool advertising campaigns that demonstrate creativity and humour and are sometimes even a little risqué. When launched, the ads quickly capture the attention of fashion professionals and the public which has only helped to raise the brand’s overall profile.

Rosso’s creativity is highly evident in the Diesel collections and the style is very much of an urban and casual vibe that anyone can wear and look great in, but also retains a unique quality and edge which separates it from other brands that target the same consumer. Diesel jeans have become an iconic fashion staple and literally last for years and years and still continue to look great. The goal of Diesel was ultimately to become a brand that creates fashion as opposed to following it and therefore the pieces are worthwhile investments and perfectly transcend through seasonal trends.

The collection of Diesel sunglasses are an incredibly popular part of the Diesel accessories collection and are reflective of the timeless and unique appeal of the brand. Creatively fusing the essence of retro chic with contemporary and futuristic, many Diesel sunglasses incorporate the use of colour and texture and are visually striking in true Diesel style; yet still highly wearable and versatile enough to wear with any outfit, regardless of how trend inspired or eclectic and unique you prefer your look to be.

Diesel sunglasses include designs such as glamorously oversized but with an urban inspired edge, sporty but chic visors, classic and understated navigators, retro sporty styles and oversized aviators to name only a few. Bold frame shapes and strong lines are a common theme and the range ultimately allows you to be as bold or subtle as you wish. Some are more summer inspired with frame colours such as yellow, red, violet and white, creating an ultra fresh look to the sunglasses, and others are more classically toned, perfect for year-round wearability. Most Diesel sunglasses are unisex and look equally as great on men and women and are designed to compliment and flatter a number of different face shapes. The Diesel logo is often displayed upon the arm hinge and added features including patterned arms, coloured ear socks and accentuated frame or arms for added definition.

Ultimately Diesel sunglasses are timeless accessories that have the ability to transcend through seasonal trends and can make as strong or subtle a style statement as you desire.