When Renzo Rosso started the Diesel brand, he wanted the label to be one that relied purely on its own inspiration and not one that followed trends; more so, he wanted Diesel to be a fashion leader and thus took chances which allowed the brand to sit within its own niche in the fashion market. He chose a team that were creative and highly skilled in fashion design and like himself, wanted to build a brand that refused to follow other trends and instead, create them. Rosso allowed his team the freedom to design what they wanted without the use of a strict brief with the objective of creating a line of clothing that was geared towards individuals who are confident in their own personal style and like to express their personality and character in the way that they dress.

This incredibly independent way of working led to Diesel becoming a leader in the fashion industry at a rapid rate after its initial launch. Using unique choices and combinations of materials, styles and manufacturing methods and ensuring that only the highest quality control was achieved, Diesel products stood out from the crowd as being rather outstanding and innovative from a quality and fashion perspective. The fact that the company employs staff from all around the world also helps to create a more dynamic and diverse style that defies seasonal trends and is based more on personal inspiration, possessing a distinctive global energy for fashion that provides Diesel with its consistency. This experimental but structured way of working has led to Diesel being featured in numerous style magazines and television programmes, and the way in which the company functions is even used as a case study to inspire international businesses, consulting organisations, universities and business schools.

Diesel is also renowned for the use of ultra cool advertising campaigns that demonstrate creativity and humour and are sometimes even a little risqué. When launched, the ads quickly capture the attention of fashion professionals and the public which has only helped to raise the brand’s overall profile.

Rosso’s creativity is highly evident in the Diesel collections and the style is very much of an urban and casual vibe that anyone can wear and look great in, but also retains a unique quality and edge which separates it from other brands that target the same consumer. Diesel jeans have become an iconic fashion staple and literally last for years and years and still continue to look great. The goal of Diesel was ultimately to become a brand that creates fashion as opposed to following it and therefore the pieces are worthwhile investments and perfectly transcend through seasonal trends.

Diesel jewellery is a popular part of the accessories collection and can be described as urban, edgy, chic and cool. Most of the jewellery collection is unisex and looks masculine and statement on the guys whilst also looking dynamic and eclectic on the girls. For ladies especially, Diesel jewellery is perfect if you like to juxtapose a feminine style with aggressive accessories as way of mixing your look up to represent a number of different fashion inspirations. However, for those who prefer a more elegant style, there are also a number of understated Diesel pieces to compliment and suit this.

The Diesel jewellery range comprises of dog tag style necklaces, chain necklaces bold rings, quirky ID bracelets and feminine multi-strand bracelets with striking and intricately detailed designs. The collection is mainly in black or stainless steel silver with a splash of colour featured in some pieces, and often prominently incorporates the Diesel lettering logo. Design elements such as chunky chains, strong lines and a chunky aesthetic are common themes in the collection and due to the unique appeal of each and every piece, Diesel jewellery is perfect of you are looking to invest in accessories which will transcend through the ever evolving seasonal trends and work with whatever you choose to wear.

Diesel jewellery has become incredibly popular as it portrays ultimate self confidence in your own personal style which was the main objective when the brand was launched. If you’re looking for an unusual and eye catching piece that is effortlessly cool and asserts strong and independent style status, Diesel jewellery is definitely a must-have.