Whilst Black Dice is already highly prominent on the urban style scene, the brand is also becoming a favourite within the more mainstream segments of the fashion industry who recognise that the brand is able to offer something unique to the market with its cutting edge designs. It is this alongside the high quality use of materials and innovative watch making technologies that has helped distinguish the Black Dice brand from others. 

Black Dice is a favourite among a whole host of celebrities and is also highly popular in the urban music scene. Bands such as JLS (who wore their Back Dice watches when performing on the X Factor) and Danity Kane and individuals including Tinchy Stryder, Jay Sean, Billie Ocean, Noel Clarke and Alesha Dixon have all been spotted wearing Black Dice watches. In addition to this, Black Dice makes regular appearances at music events including The 1-2-3-4 Shoreditch Festival.

The range of Black Dice watches available is extremely impressive. The collection comprises of a variety of styles from bold and chunky to colour inspired and sophisticated and chic through to eclectic with a hint of futuristic thrown into the mix! Urban inspired styles are particularly prominent within the collection but there is also a great selection of trend focused watches which will appeal to every fashionista with their fingers on the fashion pulse. All Black Dice watches maintain strong dynamics and clean, sharp lines with an assertive and confident sense of style and should be worn to be noticed. Many incorporate chunky, wide straps and highly detailed dials that make for the perfect statement watch. Some Black Dice watches feature stainless steel or plastic casings and a variety of strap choices including leather, ceramic, rubber and gold plated or silver stainless steel. Some Black Dice watches also use colour as the striking aesthetic feature and various designs can be found in hot pink, blue, yellow, green and orange if you like to add a splash of vibrancy and excitement to your look!

A fun element of Black Dice watches and a factor that is reflective of the overall brand attitude is the creative name that each watch is given – appropriate and in accordance to the style of the watch. Examples include The Don, Guru, Wired Mix Tape and Showgirl to name a few. The brand produces watches specifically for men and women and the female styles are often similar to the male styles but slightly scaled down to fit the female wrist and with subtle feminine and elegant touches but still remaining funky, edgy and a little different from the norm!

From a functional perspective Black Dice watches use quartz movement (some with Swiss movement) and include analogue or digital displays and some designs even feature an analogue and digital display in one watch. The unique watch functions including Robocop style LED lights, water resistance, chronographs, date displays, alarms, and backlights in addition to the use of unconventional aesthetic design mean that Black Dice watches are also regarded as an incredibly cool gadget that will appeal to your inner geek whilst also looking flawlessly stylish. If you prefer a more traditional styled watch but still crave the innovative and modern functions, Back Dice also offer more aesthetically old fashioned watches that incorporate the brand’s modern technologies and superior functionalities.

What is immediately noticeable when you look at Black Dice watches is the fine attention to intrinsic detail that when fused with the inspiration of music, culture, design and technology, results in a cutting edge product that effectively defines your personal style. With the vast array of watch brands available it is often difficult to find a dynamic brand that really pushes the boundaries to create something completely unique and distinctive yet still successfully captures the key elements of style trends to make the watches ultra fashionable and considered as highly on-trend. Black Dice is definitely a brand that has achieved that goal and the number of celebrities and style icons who favour the brand in addition to the press coverage it has received in the style magazines is testament to how highly regarded Black Dice has become since its launch back in 1996.