What ultimately separated Bench from other brands is that American labels who were currently predominant in the market stuck to sports and sporting personalities as the inspiration behind their products. Bench however, remained committed the general UK urban lifestyle trend that existed in the early 1990's which also incorporated the essence of the strong Manchester music scene of that era. The brand was inspired by the underlying arrogant and rebellious attitude which allowed it to stand out from the crowd.

Bench is highly synonymous with the UK music scene. In the 1990’s whereby Brit Pop was the main music genre dominating the charts, iconic bands such as Oasis, Blur and the Fun Loving Criminals were often seen wearing Bench clothing which certainly helped to raise its credibility and increase the overall brand profile.

In 1998, Bench launched its first collection of clothing for women, recognising that there were a lack of brands which provided that edgy street style with a hint of femininity. The ladies collections are kept in line with the ranges for men but incorporate pretty design elements such as the use of colour and floral prints for example. The overall style mixes street casual with a touch of formal to add depth and versatility to the pieces. What both men and women from all over the world love about Bench is that it genuinely takes inspiration from British culture - people feel an association to that and if they are not from the UK, they favour the unique style and appreciate the fact that the brand conveys a cool and individual approach to fashion. The bold Bench lettering logo is often prominently displayed on the clothing and accessories in a way that states you should be proud of your style and wear it with confidence.

Bench is a brand which is always seen out and about at cool events and also uses this as a way to showcase new products and keep the brand image prominent around its target audience. In May 2010 Bench judged a competition at Liverpool Sound City to decide which up and coming band would support The Maccabees at their Liverpool gig and the brand has also been getting involved in concerts with selected bands and clubs in Spain, working with the famous Sala Sol club in Madrid. Bench maintains a passion for music and remains close to the music scene so by taking part or collaborating with events taking place all over the world, the Bench presence continues to grow on a global scale.

Bench watches are similar to the clothing ranges in terms of theme and style. Each watch makes the ideal accessory which is versatile enough to transcend from day to night. Bench watches maintain a simultaneous balance between conveying a cutting edge and unique sense of fashion combined with statement street style.

The collection of Bench watches for ladies includes designs with leather, polycarbonate and stainless steel straps and despite the overall distinct urban and edgy finish to the watches, there are some beautifully feminine and subtly girly styles which incorporate trend inspired colourful straps and dials to add a striking splash of colour to your look. For men, Bench watches are funky, bold, confident and masculine with design elements that include wide straps, prominent dials and cases and vibrant dial detailing such as coloured markers and accents. Fine attention to detail is consistent throughout the entire Bench watch collection but the designs are kept simple and statement which adds to the versatility factor. Bench is renowned for its bold lettering logo and this is also a common design feature used on the watches. The logo is either displayed on the watch strap or upon the dial – sometimes vertically across the entire dial or strap for a more statement finish or presented in a more subtle manner if you prefer your watch understated. Ultimately Bench watches are reflective of street and skate style but also take inspiration from current trends to keep the designs relevant to what the target market demands from an aesthetic and functional perspective.

Bench watches are a great way of injecting an urban street style edge to your look - even if perhaps you only want to add a hint of this to your outfit. Each watch is made using high quality methods and is functional, reliable and comfortable to wear. The range is also very reasonably priced, meaning that the watches are accessible to most budgets and for such a high profile brand that has a significant following on a global scale, it means that everyone can afford to incorporate the true British Bench style into their look!  

The Bench brand has a firm knowledge and understanding about what its target market really wants and needs in regards to fashion, and has combined the two to create an original brand that perfectly depicts the cool, casual essence of distinctive UK style.