Baby G watches are made by Casio and are what can be described as the more feminine and fashion focused version of the G-Shock watches, also made by Casio. What makes Baby G watches so popular and distinctive are the array of brightly coloured and trend inspired designs available, in addition to each Baby G watch being highly durable and boasting a wide selection of innovative features.
Casio is a perfect example of a brand that embodies innovation and invention. It is also a watch company that didn’t begin with watches as its focal product, yet today the brand is responsible for creating some of the most technically advanced watches in the industry alongside some of the most stylish ones which has led to Casio becoming a firm favourite in the fashion industry and on the style scene.
A man named Kashio Todao founded the Casio back in 1946 and the company was originally named Kashio Seisakujo. The brand’s first product was a ring mounted cigarette holder which was launched quickly after the brand was founded and was very successful. Wanting to build upon his initial success with this first product, Todao then joined forces with his brothers and set about designing and manufacturing the world’s first electronic calculator in 1949.
A great deal of research, time and development was invested into creating the electronic calculator and it took eight years for the brothers to be completely happy with their product. They began marketing the calculator in 1957, which was named the Casio 14-A. The calculator was extremely innovative and like nothing the world had seen before. Ultimately, it was the first electronic calculator with the defining features being a ten digit keypad, and the first to display the numbers on one screen.
The electronic calculator was highly successful in Japan and over the next decade, further innovative products led to the brand becoming a world renowned company. By this time, the company name had changed to Casio and in 1964 the company developed Japan’s first desktop calculator which was launched in the United States, Canada and Europe. In 1972 Casio released the first scientific calculator and the first personal hand held model.
It was in 1974 that Casio wanted to expand on their product lines in order to branch out and also to maximise their profits. This is when they embarked on designing and manufacturing watches. The first Casio watch was named the Casiotron Electronic wrist watch and in 1983 Casio was responsible for launching the first shock resistant and digital diary watch.
Since then, Casio has continued to roll out an array of watches including the collection of ultra stylish and functional Baby G watches which were first launched in 1994 and have recently made a come-back, hitting the style scene with a bang and including a host of fresh and innovative designs and features.
Baby G watches are a great alternative to the typically elegant, pretty and demure watches available in the watch industry; they provide a more bulky looking and edgy alternative and also tick all the boxes when it comes to practicality and functionality. Baby G watches look incredibly stylish and can be worn anywhere, but also have the added advantage of features including shock resistance, water resistance, and durability against wear and tear and impact.
Baby G watches are a sure hit on the style scene with singer Ke$ha the face of the Baby G brand. Singer and style icon Pixie Lott has even collaborated with Baby G to design her own version which is a fresh and cool white toned watch and features stars on the analogue/digital combined dial. Other cool and contemporary Baby G watch colours available include clear pink, clear turquoise, textured purple and black to name only a few. Many Baby G watches use statement colour contrasts such as metallic black rubber straps teamed with hot pink dials which creatively fuses feminine with edgy.
Shaping up incredibly well in the function department, Baby G watches include features such as atomic timekeeping which means that the watch stays synchronized with atomic clocks in your area by receiving signals throughout the day. Baby G watches also incorporate a small solar panel that allows the watch to charge under any lighting condition which saves the inconvenience of replacing the battery, and some models even incorporate a tide graph function which displays tide graphs, moon phases, and moon age indicators.
Ultimately Baby G watches are the perfect lifestyle watches that also have the added advantage of looking extremely fashion forward with an array of super stylish and trendy designs to choose from. They are accessible from a price perspective whilst also being a worthwhile investment due to their robust and highly durable aesthetics.