Azuni Jewellery - Information About The Azuni Jewellery Brand

Azuni Jewellery

Azuni jewellery is a firm favourite on the style scene and comprises of a range of exquisitely unique and vibrant jewellery pieces. Combining a dynamic fusion of materials, textures, colours and inspirations, what makes Azuri jewellery so alluring and distinctive is that each piece allows every individual to express their own personal style.

Azuni jewellery was founded by Ashley Marshall. Before he became a jewellery designer however, Ashley was an accomplished chef and spent 12 years in a variety of London’s most high profile kitchens including The Dorchester. Inspired to make a career change, in 1996 he decided to take a three-year course in jewellery design at Sir John Cass University, which was followed by a trip to South America, Mexico and Guatemala. Ashley had a passion for Native American spirit and culture and during his travels, he came across a small fair-trade workshop in Guatemala, which was run by indigenous Mayan Indians. The workers were highly skilled in ancient creative techniques and beadwork and this first meeting led to an immediate collaboration.

It was a speedy process from that initial meeting and over the next four months, the first collection began to take shape. The Azuni brand was born. The brand's first collection of hand beaded costume jewellery was a huge hit on the French and London fashion scene, achieving coverage in publications such as Vogue and the pieces being sold in prestigious stores including Le Bon Marche, Emanuel Engaro, Browns, Liberty, Paul Smith and Whistles.

As the popularity of Azuri grew, over the forthcoming seasons, Ashley was commissioned to design further collections for renowned brands such as Jigsaw, Edina Ronay, Ronit Zilka and Paul Smith. Ashley still continues to collaborate with a number of UK and European fashion labels.

The stunning Azuni jewellery collection comprises of incredibly unique vintage inspired locket necklaces, stacked gypsy beaded bracelets, charm bangles and pretty yet gritty styled earrings. The collection is wonderfully eclectic and takes inspiration from a number of fashion themes, with some collections incorporating more feminine and demure colours whilst others are a little more edgy and chunky in aesthetic.

The jewellery features a fusion of semi-precious stones, pure silver, Swarovski crystals, carved shells and mother of pearl; all of which are expertly and carefully sourced from all around the world. The dynamic fusion of these materials combined with the various hand techniques such as beading, hand polishing and wire work, all contributes to what is a highly expressive, delicate and striking jewellery collection, boasting luxurious amalgamations of colours and textures. Ashley still continues to travel for his design inspiration, which is why now over a decade since the brand was founded, the Azuni jewellery collections are consistently fresh, rare and exciting.

Azuni jewellery is constantly rising in popularity and the brand’s mission always stays consistent in the sense that it aims to create jewellery that is wearable, versatile and exudes individuality. Each piece conveys the Azuni spirit and behind every collection is a meaningful story, allowing each piece of jewellery to possess a deeper purpose than simply looking aesthetically pleasing. Every item is designed to compliment the wearer’s unique sense of style and is also accessible from a price perspective, which is a continual Azuni brand objective.

Whether your style preference is boho-chic, city fashionista, or retro inspired, there is definitely a beautiful piece of Azuni jewellery to compliment your look.

New Azuni Jewellery In Stock