The idea behind the Adidas brand was discovered and founded by Adolf (Adi) Dassler who after designing and making his own pair of running shoes in 1920 at the young age of 20, was inspired to make footwear specifically for athletes to help them maximise their sports performance. His first shoe was made from the few materials available during the post war period but as Dassler was a keen athlete himself and knew fellow sportsmen in the industry, he had a good idea about which materials to use that would make the shoes effective and original.

Adi Dassler geared his shoemaking specifically towards track and field running and his shoes soon became popular among athletes who chose to wear them at the 1928 Olympic Games in Amsterdam. By the mid 1920’s, Dassler was already experimenting with using spikes on the bottom of his shoes; a completely unique design concept.

By the mid 1930’s Adi Dassler’s empire had grown significantly and he was already making 30 different types of shoes for eleven ranges of sports and had a workforce of almost 100 employees. In less than two decades Adidas had become the world’s leading sports shoe manufacturer and thus, Dassler’s original goal was achieved.

Of course, the Second World War meant that Dassler could not proceed with the brand with the momentum intended, and so after the war in 1948 when his shoe making business was back on its feet, he registered Adidas as the company name - a combination of his own first and last name. One year later he then registered the distinctive and iconic Three Stripes logo which is what still immediately distinguishes the Adidas brand today. Dassler’s ultimate step to success came when Germany won the Soccer World Cup in 1954. In the legendary Final against Hungary, the German team wore boots with screw-in studs which were uniquely designed and made by Adidas.

Adidas continued to grow and from the mid 1960’s the brand extended its product lines to producing sports clothing and accessories including the release of Adidas watches. A true entrepreneur, Dassler knew what the sports industry needed and used his contacts including well known athletes to market and advertise his products. Many famous athletes such as Jesse Owens, Muhammad Ali, Max Schmeling, Sepp Herberger and Franz Beckenbuer all wore and genuinely loved Adidas products which of course helped to raise the brand profile with everyone wanting to own a product by Adidas.

Adi Dassler died in 1978, at the age of 78 but the Adidas brand is still one of the most prominent and popular sports brands in the industry. Even after his death, the brand has continued to excel in the way that Dassler would have intended. Following the Streetball craze in 1992, Adidas began to target a younger and more fashion orientated target group and implemented a youthful look to many of the products. In 1993, Robert Louis-Dreyfus took over management of the company and initiated the comeback of the iconic Three Stripes. In 1995, the adidas share was one of the most interesting new introductions on the stock market. In 1997, adidas AG and the Salomon group combined to form adidas-Salomon AG.

On January 31, 2006, an interesting business step occurred when the new Adidas Group acquired the sports brand Reebok International Ltd for 3.1 billion Euros.

Despite the change in management and the huge global growth, Adidas still firmly remains true to its original goal to provide athletes and sportsmen with footwear, clothing and accessories that help to maximise their performance in addition to boasting sleek aesthetics. Adidas has also become incredibly popular from a fashion perspective in recent years, with many high profile designers such as Stella McCartney collaborating with the brand and producing a collection of high quality sports/fashion wear called ‘Adidas by Stella McCartney. This has allowed Adidas to establish itself as an all-round sports, fashion, and lifestyle brand, injecting a glamorous but still highly functional element to its overall image.

Adidas goggles are one of the latest products to be released by Adidas and continue the theme behind the entire eyewear collection which is ultimately designed to ‘support your vision.’

Boasting the typical Adidas innovation and superior technologies, Adidas goggles are designed to endure and counteract the effects of the wind, sun and snow - even in the most challenging physical conditions. When you are on the slopes skiing or snowboarding, eye and face protection in addition to achieving maximised vision is of the highest priority and Adidas goggles are therefore made to ensure that this goal is fulfilled. Adidas goggles certainly live up to the cool and distinctive style as demonstrated in other products by the brand and have become highly noted in the sports industries for their all round superior performance.

From a technical perspective, Adidas goggles feature a spherical lens curvature which helps to prevent the lenses from fogging. The goggles also incorporate a unique Vision Advantage PC Twin Filter which means that the lenses are decentred and allows incredibly precise and clear vision. The strong Vision Advantage PC filters correspond to optical quality 1 level and guarantee total protection against UVA, B and C radiation.

Many Adidas goggle incorporate the unique ClimaCool Ventilation system which enables clear vision in all weather conditions. The ClimaCool Ventilation is designed to maintain a high level of ventilation and also prevents moisture from entering the lenses. The ClimaCool technology works when the goggles are used on the go and when stationary allowing for consistency in your performance. Many Adidas goggles also feature the brand’s Light Stabilising Technology which works to balance and harmonise the positive light and contrasts light that has a negative effect on your eyes and vision. In addition to this, Adidas goggles also allow you to quickly and easily change the lenses if you envisage the light condition altering. There are a numerous lens tints available within the range designed to cope with all lighting conditions.

The materials used to produce the Adidas goggle range feature the brand’s Auto Fit mechanism whereby the goggle material is flexible and adjusts according to the face shape to ensure a secure and comfortable fit.

In terms of aesthetic style, Adidas goggles are definitely designed to be noticed! With an array of sleek and vibrant colours, the goggles are striking without being too overstated and all feature the iconic three stripe Adidas logo on the main strap. With contemporary looks and boasting the ultimate in technology, Adidas goggles are certainly at the forefront of goggle innovation and allow optimum visual safety and performance in every weather condition.