The Police brand was founded in the early 1980’s and has successfully placed itself as an incredibly strong brand in the fashion industry, highly regarded for its sense of effortless Italian chic that other brands are unable to imitate. It is a lifestyle brand which produces watches, sunglasses and fragrances and has significantly grown in the Italian market whilst also being incredibly popular in Europe, favoured for its Italian style with a European twist and cultural relevance. As a fashion label, Police likes to set trends as opposed to following and therefore the essence is very much a sophisticated street style whereby the wearer has self confidence, unique style and charisma.
In order to raise its profile, Police has invested in large scale advertising campaigns whereby we have seen iconic individuals modelling the products. The most famous of all the Police icons and ambassadors is probably David Beckham who was photographed in a Police advertising campaign sporting a pair of their wraparound sunglasses. The other Police ambassadors include Bruce Willis and George Clooney, both of whom also encapsulate that typical Police charm and personality and are testament to the theme and image of the brand. Police watches are designed for those who favour a chic and sophisticated style yet with a sense of it being effortless. If you wear a Police watch, you are confident with your own dynamic style and tend not to follow fashion simply because something is regarded as on-trend. Many Police watches are chunky and streamlined and feature stainless steel bands and striking dials with dual functions. Some also have black leather straps or black coated stainless steel which makes for an urban on-the-go look. Police wearers are seen to be always on the move and the range of watches are incredibly versatile and casual enough for daywear yet easily transition to become part of your evening ensemble. Ultimately, Police watches are the complete essence of Italian chic with edgy style and will be the perfect timeless accessory for years to come.Mens Police Watches
