It’s the trademark phrase that people around the world know as being associated with the brand Fossil. After all, it sums up their product range very well, and it shows their desire to focus on creating modern yet vintage products for everyone.
It is interesting to note why companies choose a certain tagline to market their products. It has to be fitting and relevant to the product as well as being able to entice the customer to take a further look into the company’s range.
With Fossil, this designer watch brand knows exactly how to brand their product. By asking the question “What Vintage Are You?™”, this encourages the customer to think about vintage styling and create an identity for themselves. By having a question mark at the end of the tagline, this makes it seem more important and encourages you to think of an answer quickly. Fossil knows that their brand has captured the true essence of vintage with a modern twist, so this tagline says it all in one short line.
The Fossil brand believes that the “What Vintage Are You?™” tagline is the heart and soul of the brand, so it shows that this is something they really believe in. It can often be hard to sum up your brand in an effective one sentence way, but Fossil is a brand that has managed to achieve this effortlessly. Now part of their worldwide marketing, do you know what vintage you are?
You could be a classical vintage or perhaps a funky vintage, liking bright colours and retro styling. Either way, there is something for everyone in the Fossil watches range. Interestingly, some of the designer Fossil watches are more futuristic in their appearance, with a funky digital watch face offering the customer a more unique style, yet still referencing back to the 80s digital watch era.
If you are hoping to answer the Fossil question of “What Vintage Are You?™” then you first need to take a look at their vast ranges and pick a style, colour and design that you feel best fits your vintage roots. However, with so many styles to choose from, you might find you are a few different types of vintage! Wanting to buy Fossil Watches? Take a trip to Shade Station Shade Station is your one-stop shop for all designer watches and designer sunglasses. Established in 2000, every customer is served by an experienced member of staff who really knows what looks good and what doesn’t. You can take your pick from the top names at Shade Station, including Fossil, Oakley, Armani, Nixon, Tom Ford, DKNY, D&G, Diesel, Prada and Ray Ban, so whatever designer accessory you’re looking for, make sure you visit Shade Station today. Please browse our online store or email info@shadestation.co.uk.
