In December 2008 it was a big party night for D&G and the company's celebrity fanbase, as the Dolce and Gabbana flagship boutique opened in Beverly Hills.
Located at Robertson Boulevard, even the D&G designers themselves agreed that this was a very prominent position to have a flagship store. After all, Beverly Hills is the land of all that is gorgeous and glamorous, and D&G are certainly that.
The opening of a new flagship store for D&G shows the success of the brand to date, and with over a 20 year history, brand Dolce and Gabbana continues to go from strength to strength. The party that was held in honour of their new store opening was littered with celebrities, all wanting to show their love for brand D&G.
Paris Hilton joined the proceedings wearing a stunning pink and black chiffon dress, and Nicole Richie brought her beau Joel Madden along to share in the D&G celebrations. D&G have a loyal celebrity following and with a continually exciting and expansive range, celebrities love to lap up everything this designer has to offer.
Not every brand gets to have a star-studded party when they open a new store, but when you're Dolce and Gabbana, this is a must-have. A celebrity-filled party can raise the profile of a new store, and instead of sending flyers round telling people you're opening a new store, simply have a party, fill it with celebrities and watch the photographers flock to the event. Then, expect to hear about it for many months to come. Event parties are an important part of the marketing mix when you are a global brand, and D&G know exactly what they need to do to make an impression.
The new Beverly Hills store is sure to stock all the wonderful D&G collections, and as a flagship store, it should have everything you could possibly want all under one roof. In the US, this brand is a massive success and although there is no D&G flagship store in the UK yet, select retailers are able to offer you the D&G collections without you having to travel all the way to America. D&G watches, for example, are stocked at upscale retailers and offer a slice of affordable luxury. So, you might not be able to afford that limited edition D&G handbag, but you can still afford a brand new D&G watch.
Shade Station has a huge selection of designer watches and designer sunglasses, in stock and available for you to buy today. Take your pick from all the latest designs from top brands such as D&G, Diesel, Fossil, DKNY, Armani, Tom Ford, Prada, Ray Ban, Oakley and Nixon. We've been established since 2000, so we know how to keep our customers coming back. Take a look at our website or visit us in Leeds and see what we have to offer. Alternatively, call us on 08708 332200 or email us at info@shadestation.co.uk.
