When you’re a world class fashion designer, making sure you have someone ready to take the reigns of the fashion empire is important, just so the smooth running of the business can continue. However, there is one man that likes to do things differently, and Giorgio Armani has never been one to conform. Just take a look at his Armani sunglasses!
According to Vogue, Giorgio Armani indicated in 2008 that he has no plans yet of relinquishing control of the Armani empire anytime soon. In fact, he is one of only a few fashion designers that have retained complete control over their brand. He believes it is hard to turn his back on a company that he has created, and the drive he has to continue to succeed is clearly something that still burns strong within him. It is no surprise that the Armani brands are still as popular as ever, and Giorgio Armani clearly doesn’t want to step down just yet.
The founder of any brand is integral to the brand’s success, and usually it will be the relatives of the founder that take over further down the line. This was the case with Prada – Mario Prada founded the brand, but it is now in the hands of Miuccia Prada, the grand-daughter. Keeping it in the family is important for many designers, as they feel that they know the brand better than anyone else and they will be able to continue promoting the core ethics of the brand. It is unknown who would take the reigns if Giorgio Armani was to step down, but it would certainly have to be someone that made the grade.
It is thought that Giorgio Armani has a personal fortune of at least $5 billion, which just goes to show what a heavyweight this man is in the fashion sector. He has carved a successful career out of fashion designing, and always remained ahead of the game. His Armani sunglasses, for example, have a very unique styling that appeals to many men and women looking for a top designer name with stunning detailing, including such quirky additions as leopard print on the inside of the sunglasses. It is Giorgio Armani’s ability to create timeless designs and stand-out creations that have cemented his name as a fashion designer King.
Inevitably, one day Giorgio Armani will have to choose his next “heir”. Currently in his 70s, Giorgio Armani has already enjoyed a long, prosperous reign at Armani, and many credit him with this achievement. However, choosing who to take over next could quite possibly be the hardest thing he has ever had to do…after all, who is capable enough to continue to driving this brand forward? When you have had full control over a brand for so long, like Giorgio Armani, it can be very hard to let go.
Shade Station has a super choice of designer sunglasses and designer watches, from the very best designer names. We have brands like Armani, Tom Ford, Prada, Nixon, Diesel, Oakley, Ray Ban, DKNY, D&G and Fossil in stock, with fast delivery. Visit our website today and browse the extensive range, or come and visit our Leeds store. We offer great customer service, so call us today on 08708 332200, or email us at info@shadestation.co.uk
