Similarly the celebrated Japanese designer Yohji Yamamoto, known for his utilitarian style, jumped on the Adidas wagon in late 2002 and now designs a prolific and extremely well received collection for the Brand, known as Y-3. Y-3 was the first collaboration of its kind, merging together sportswear and high-end fashion and the collection has stayed true to Yamamoto's vision, combining traditional Japanese tailoring with an emphasis on form and movement.
Well this couldn't be an article about Adidas without a mention of their famous trainers. Although Adidas had been making sports trainers for years, it wasn't until the 1980's that trainers became such a big influence on fashion. Largely to do with the emerging dance and hip hop scene in America, Adidas was the first brand to be immortalised into song by Run DMC in their track 'My Adidas'. Above all else Adidas are known for their shoes, so here's a list of their most famous styles;
Adi Dassler formed his company in 1920 with the vision to create the best shoe to serve all sports. He enrolled the help of his brother Rudolph and in 1925 they produced their very first football boot complete with nail studs! In 1932 the brothers celebrate their first Olympic success when German athlete Arthur Jonath won the men's 100 m race and this fueled the company's ambition and growth. After the war, the brothers decided to part company and in 1948, Adi officially named his company Adidas and first used the now distinctive three stripes, which he registered as the Adidas Trademark. His brother Rudolph went on to launch the sports brand Puma soon after. The Fifties were a wonderful decade for Adidas, as they launched the first interchangeable spike running shoe, were the most widely worn German sports shoe at the Olympics in Helsinki in 1952 and in 1954 sponsored the world cup winning German football team. By the Sixties, Adidas was the foremost sports shoe company and had begun producing sports clothing as well as footballs. In fact since 1970, the official match ball at all major football events has been supplied by Adidas. From the Seventies to the present day, Adidas has become more than the sum of its trainers and clothes, the brand has become a lifestyle and a major creative force across the globe.
Adidas sponsor global teams like Liverpool FC, Chelsea FC, Bayern Munich and Real Madrid, in addition to the National Football teams of the following countries; Mexico, Germany, Romania, Argentina, France, Spain, Japan. Beat that Puma.
You would expect great things from a company with over eighty years experience in sports performance and who lead the way in sports innovation and creativity and you won't be disappointed. Just like their footwear and sportswear, Adidas Watches are designed with the same thought and consideration for performance and style. Shade Station stock a variety of high performance Adidas wrist wear for men and women to suit your needs. If you're after an Adidas timepiece or indeed a pair of sporty sunglasses, Shade Station is at hand with top brands like, Oakley, Ray Ban Nixon, Armani, Prada and Diesel to name a few. You can visit our online store today or check out our store in Leeds. If you have any queries, call us on 0844 55 55 001 or email us at info@shadestation.co.uk.
