Take for example their recent partnership with everyone’s favourite eletro-pop outfit The Ting Ting’s. In February 2009 Adidas staged a free gig in Manchester, in an all white venue and handed out white original adidas tracksuits to all attendees, who were then invited to ‘interact creatively’ with paint guns, squeezy paint bottles and pens. Both fans and the Ting Ting duo went crazy and expressed themselves in a riot of colour throughout the venue and on each other..
It’s the biggest and best house party you’ll have ever been to, Adidas invites us into a celebration of their originality over the last 60 years, with some of the famous faces that have supported them and worked with them along the way. From sporting superstars like David Beckham and Kevin Garnett, to hip hop legends like Missy Elliot and DMC and fresh faced pop stars Katy Perry and Estelle. The coolest Adidas advert to hit our TV screens is rock n roll from start to finish, as we see the biggest names in sport and music, shake their thing like there’s no tomorrow. With flashes of adidas branding on clothes to watches and trainers, this is one label you’ll want to be seen in - and THE party we wish we could all go to.
If you had to name one sporting superstar that has transcended the Atlantic and made it huge on both sides of the pond - a certain Mr David Beckham would be the answer. Combining sporting prowess, good looks and an innate sense of style, Beckham is an obvious Adidas poster boy. The relationship between the brand and the footballer runs deep, indeed in 2004 Adidas created a personal logo for Beckham to symbolise his famous free kick. The designer of the logo, Eric Vellozzi said, “ We wanted to capture the unique nature of a Beckham free kick, it is one of the most recognizable images in world sport.” Beckham’s relationship with Adidas has been one of immense mutual benefit to both parties and has stood the test of time - over ten years in fact. But it is not only Beckham representing Adidas, Adidas help out with his world famous David Beckham Academy and are the official sponsors supplying all kit and equipment to kids and teaching staff.
Adidas offer analogue and digital watches for men, women and children in a variety of styles. Adidas watches can be worn as a fashion item or as a functional accessory. They have wristwear tailored to a number of different sports, such as marathon running, swimming, team sports and general fitness. Adidas technology is innovative and designed to help the wearer get the very best from their sporting performance. Most timepieces provide sports timing data, such as lap memory, alarms, timers and a calculator. At no point do Adidas compromise on style though, all pieces combine functionality with panache, that result in fine looking, useful wrist wear for both sexes. You can find many styles of Adidas watches here on Shade Station, as well as a host of other big name brands like Oakley, Ray Ban, Black Dice, Prada, Seksy and Phillipe Starck, to name a few. We also stock a generous range of sunglasses and accessories. Simply visit our online store today or check out our store in Leeds. If you have any queries, call us on 0844 55 55 001 or email us at info@shadestation.co.uk.
